Fall 2020 Update

Fall 2020 Update: Wright State University’s Dayton and Lake Campuses plan to return to teaching for 2020 Fall Semester on August 24 with a dynamic and flexible mixture of in-person and remote courses. Read more about our Right Here. Wright State. This Fall. plan.

Office of Marketing

Social Media

The Office of Marketing is responsible for the university's social media strategy and development. We view social media as a branch of communications and marketing that fills in the gaps between all other forms of communication. Collectively, the university's social media managers provide customer service, build and maintain relationships, and help cultivate and reinforce the Wright State brand.

Let's Work Together

The social media team is available to advise campus offices and organizations on how to get started and maintain their own social media pages. The Office of Marketing can provide additional social media services such as:

  • Social media strategy
  • Social media advertising
  • Social media brand management
  • Social media marketing
  • Content strategy
  • Engagement strategy
  • Handling negative comments
  • Training

Social Media Administrators

If you operate an account for a department, office, or division, email the Office of Marketing to request your official, customized 'W' profile picture that will indicate you are an approved account. Please indicate what office, department, college, or division name should be included in your profile picture, making it as short as possible. If you operate unofficial accounts, student organization accounts, personal accounts, or academic accounts, you may use your own profile picture. Do not use the university's logo or wordmarks in your profile picture.

Each university-affiliated social media profile should have at least two owners/admins. Decide who will be responsible for regularly monitoring and publishing content for each account. At least one owner/admin should be listed in the university's Social Media Managers Group. (Email Katie Halberg to be added to the SMMG.)

Social Media Moderation

In order to maintain a welcoming and peaceful space for our online communities, the university reserves the right to delete the following content and/or block users who post the following:

  • Advertising, spam, and other solicitations not related to Wright State
  • Foul or vulgar language or images
  • Personal attacks
  • Erroneous information
  • Propaganda
  • Anything perceived to be trolling, racist, sexist, or otherwise intended to be offensive or inflammatory
  • Duplicate or repetitive posts/comments
  • Off-topic posts and comments not related to the original post
  • Personal information, which may include personal phone numbers, UID’s, or other sensitive information

The decisions to delete content and/or ban users are made at the sole discretion of the acting page admin.

Social Media Equipment Request (PDF)

Recent Social Media Blog Posts

How to amplify Wright State messages in social media

May 01, 2020
  1. Follow Wright State social media accounts. The more followers we have, the more credibility and respect the accounts get from the platforms. View the directory at wright.edu/social. You can click through and follow accounts directly from there.
  2. Retweet or share our posts. This gains far more visibility for the messages than simply liking or favoriting the content.
  3. Tag Wright State accounts in your posts that relate to the university. This helps others more easily see how to connect with us.
  4. Comment on Wright State posts. The more you comment—especially on Facebook and Instagram—the more their algorithms will allow our content to be seen.
  5. Regularly interact with the accounts and posts. Rather than sharing a lot at once, try to share a post each time you log in. This will help our content stay top-of-mind and not get lost in the volume and algorithms.
  6. Add your own validation to the content you share from Wright State. Preface the post with your own experience relating to the story or message.
  7. Be proactive; don’t wait for our posts. If you see a story about Wright State from other sources, share it and tag us in it so we can see it too.
  8. Stand up for Wright State. If you see someone making false claims or badmouthing the university, counter it with good news or links to clear up the misunderstanding. If nothing else, ask them WHY they feel that way. You can also send a link and/or screenshot of the post to us at socialmedia@wright.edu so we may engage or monitor.
  9. Tag influencers in Wright State content. If you know a particular school, guidance office, mayor, chamber of commerce, etc., would find value in the story or message, tag them or share the post to their account(s).
  10. Be proud. People need repetition to believe you truly care. Don’t assume that by posting once, people will take your word on it. Consistent positive messaging shows that you are sincerely proud of Wright State.

Have questions? Would you like to learn more? 
Email Social Media Program Director Katie Halberg at katie.halberg@wright.edu.
 

Right Here. Right Now. Wright State.

Mar 09, 2020

Right Here. Right Now. Wright State.

In the summer of 2019, Wright State University began to solicit ideas for a university tagline. A tagline is part of a brand’s identity, capturing its essence. While that process has been paused for the time being, the Office of Marketing still rallied behind the theme represented in dozens of suggestions. Many community members offered ideas that supported the momentum of moving into a new, positive era—a time of great hope, growth, and unity. From these inspirational suggestions, the new campaign Right Here. Right Now. Wright State. was born. This marketing campaign is a theme we can use in our messaging and advertising. It is not our tagline or our brand, but is a specific motivation, a rallying cry we can use to spread our Wright State stories into the world.

Launched in the fall of 2019, the Right Here. Right Now. Wright State. campaign supports Wright State’s institutional goals of improving recruitment, retention, and relationships. This includes undergraduate, graduate, and international efforts. 

When every school, division, and unit uses the campaign in their communications, this unified voice is powerful and conveys with amplification the excitement of the campaign. This campaign does not replace the Wright State University brand, but is used in conjunction with it as appropriate. Please visit wright.edu/brand to see institutional brand guidelines.

The Right Here. Right Now. Wright State. campaign dialogue represents our position:
Generations have come through Wright State, each making their own mark. Now is your time, your opportunity. We welcome you and your family to join us for the journey to take you from student to professional. You can find your passion, find your people, find your mentor, find your future. Right Here. Right Now. At Wright State.

The campaign mood is comprised of bold energy, motivation, immediacy, excitement, and anticipation, illustrating that this is your time, your moment to shine. Now is the time. Wright State University is the place to make it happen.

When sharing online the positive things happening at Wright State, use the hashtag #WrightStateRightNow to tie it to this campaign. If you encounter prospective students who are curious about Wright State, you can send them to wright.edu/now (undergraduates) or wright.edu/nowgrad (graduate students) to request information and learn why Wright State is the place to be right now.  

As Maya Angelou noted, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” 

To successfully implement this campaign, the entire community must adopt the upbeat, positive mood, incorporating it into everyday work and processes. Please contact Amanda Earnest-Reitmann (amanda.earnest-reitmann@wright.edu) in the Office of Marketing to request a copy of the campaign style guide. If you have brochures or other materials that you’d like to update to reflect the new campaign, submit your request now at http://www.wright.edu/marketing/services/project-request.

You Can Make a Difference in Recruitment!

Mar 04, 2020

Wright State University has thrived for more than 50 years under the philosophy that our region and communities deserve the best higher education experience possible at an incredible value. We provide the opportunities to help cultivate lifelong learners and critical thinkers.

10 Things You Can Do Right Here. Right Now.

  1. Talk to people about your positive experiences here.
  2. Wear your Wright State apparel…everywhere! 
  3. Celebrate #GreenAndGoldFriday within your department and classes. Wear your Wright State colors proudly every Friday and share photos online with the related hashtag.
  4. Attend campus events to talk to visitors and share your Wright State story.
  5. Promote your Wright State events, stories, and photos on your personal social media.
  6. Invite people to Wright State events. Through art, athletics, symposiums, lectures, or admissions open houses, we want the public to see how much greatness is happening here.
  7. Share Wright State newsroom stories (wright.edu/news) and social media posts.
  8. Tell others about the success of your current and former students.
  9. Check your college or department’s social media accounts. Are you following them? Are they active, listed in the online directory (wright.edu/social), and branded with the W profile picture? Help feed content to your current social media admin, or contact marketing for additional assistance.
  10. Use Wright State hashtags online so we can engage with or share your content: #WrightState; #RoadRaiders, wearing Wright State apparel away from campus; #braggingWrights, points of pride; #WrightStateRightSchool, supporting admissions; #WrightStateRightNow, supporting our Right Here. Right Now. Wright State. marketing campaign.

Partner with Admissions, Marketing, and Communications

Admissions: jennifer.mccamis@wright.edu 

  • Inform admissions of upcoming K–12 or community college opportunities you’ve initiated, accepted, or declined, whether on or off campus. These may include classroom visits, career days, or visits to your department on campus. Enrollment Management may be able to help.
  • Request admissions materials to share at your next events, including academic information pieces, lead cards for prospective students to fill out, and invitations for upcoming events.
  • Volunteer to help with their events. Prospective students and their families really love to hear directly from their future faculty and staff. These brief connections make a huge impression.
  • Email contact information of students interested in attending Wright State, whether they are in high school, considering transferring here, or thinking about finally going back to college.
  • Review wright.edu/visit to see if there are additional events that should be added or existing upcoming events you can help promote through your department’s communications.

Marketing: mark.anderson@wright.edu

  • Visit wright.edu/brand to find downloadable PowerPoint and poster templates. Need a customized PowerPoint or poster template to help spread your Wright State story? Email amanda.earnest-reitmann@wright.edu to request one for free.
  • Contact annette.mccoy@wright.edu to request free in-stock Wright State swag to distribute at high school visits or other recruitment-oriented events.
  • Use the Web Support link, found at the bottom of every Wright State web page, to send corrections to or questions about your own program’s website or other Wright State pages.
  • Add your Wright State events to the university calendar at wright.edu/calendar.
  • Share your unique marketing opportunities and ideas! Marketing also welcomes your feedback on existing campaigns.
  • Request access to Sprout Social for your department to schedule and monitor content on your Wright State social media accounts.

Communications: seth.bauguess@wright.edu

  • Reach out to communications if you have expertise in a trending news topic and would be willing to speak to the media. 
  • Respond quickly if/when you are contacted about a media opportunity; the media representatives are typically on very tight deadlines, often as short as hours or a day or two.
  • Request media training or talking points if you are nervous or would like a more polished and sophisticated presence during interviews.
  • Send story ideas, whether they are just a tip or a full, comprehensive account.

Your Stories, Photos, and Videos Are Powerful

Email news@wright.edu

Toot Your Own Horn 

Have a great story? Unique research project? Win a major award? We can’t tell everyone if we don’t know about it. Shed that modesty and let us know so we can help promote your work and accomplishments.

Elevate Your Colleagues

Sometimes a person is simply too shy or uncertain if their work is newsworthy. That uncertainty can cause them to not get the recognition they deserve. If you have a colleague who is deserving of the spotlight, let us know!

Promote Your Students and Alumni  

People like to read about those who they can relate to. We’re not always seeking the stories about the valedictorian who has climbed 30 mountains, had 10 internships, and can speak 12 languages (though that would certainly be impressive!). We want to hear about those everyday sparks, the moments and projects that bring the average student up to the next level. Students with interesting real-life experiences that pair unexpectedly with unusual or conflicting majors. Alumni who have found a new way of doing something ordinary or extraordinary.

Visually Compelling

Is there a project or activity that can generate interesting photos or videos? These are the best ways to capture an audience’s attention and make them want to read more. 

Admissions Fast Facts

  • 13,000 students
  • 110,000 alumni
  • 13:1 student to faculty ratio

Quick Links

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