Office of Marketing

Social Media

The Office of Marketing is responsible for the university's social media strategy and development. We view social media as a branch of communications and marketing that fills in the gaps between all other forms of communication. Collectively, the university's social media managers provide customer service, build and maintain relationships, and help cultivate and reinforce the Wright State brand.

Social Media Directory

 

Let's Work Together

The social media team is available to advise campus offices and organizations on how to get started and maintain their own social media pages. The Office of Marketing can provide additional social media services such as:

  • Social media strategy
  • Social media advertising
  • Social media brand management
  • Social media marketing
  • Content strategy
  • Engagement strategy
  • Handling negative comments
  • Training

Social Media Administrators

If you operate an account for a department, office, or division, email the Office of Marketing to request your official, customized 'W' profile picture that will indicate you are an approved account. Please indicate what office, department, college, or division name should be included in your profile picture, making it as short as possible. If you operate unofficial accounts, student organization accounts, personal accounts, or academic accounts, you may use your own profile picture. Do not use the university's logo or wordmarks in your profile picture.

Each university-affiliated social media profile should have at least two owners/admins. Decide who will be responsible for regularly monitoring and publishing content for each account. At least one owner/admin should be listed in the university's Social Media Managers Group. (Email Katie Halberg to be added to the SMMG.)

Social Media Moderation

In order to maintain a welcoming and peaceful space for our online communities, the university reserves the right to delete the following content and/or block users who post the following:

  • Advertising, spam, and other solicitations not related to Wright State
  • Foul or vulgar language or images
  • Personal attacks
  • Erroneous information
  • Propaganda
  • Anything perceived to be trolling, racist, sexist, or otherwise intended to be offensive or inflammatory
  • Duplicate or repetitive posts/comments
  • Off-topic posts and comments not related to the original post
  • Personal information, which may include personal phone numbers, UID’s, or other sensitive information

The decisions to delete content and/or ban users are made at the sole discretion of the acting page admin.

Social Media Equipment Request (PDF)

Recent Social Media Blog Posts

Event Promotion on Social Media

Dec 14, 2018

Trying to boost your attendance at an event? Social media can be a very effective tool to supplement your marketing mix, which may include printed materials, email, website, event calendar post, and WINGS announcement. 

Some tips to help you get the most out of your organic (unpaid) posts:

  • Match the message to the audience: Each platform has a unique audience. Make sure the event is appropriate to that audience, and is promoted in a way that makes it meaningful to them. This means that an event with a specific target audience may not be appropriate to promote on a channel that has a very broad audience. 
  • Have a single, clear call to action (CTA): Want them to visit your website for more information? Want them to register at a specific page? Tell them and provide the link. Don’t add multiple CTA’s (e.g., multiple websites or phone numbers) or they will be confused. 
  • Use photos or videos: Want your content to get seen? Add a compelling photo or video. Visuals catch a user’s attention. If the visual looks interesting, they will be more likely to read the content.
  • Do not use flyers, posters, or other content with many words on them: This is tough, because it’s so easy to just throw a digital file online, right? Unfortunately, this method dooms your post to failure. Facebook algorithms (which also extends to a small degree to Instagram) will flag your post and you’ll get a noticeable decrease in post views. On Twitter, the platform will only display a part of your poster, which will look choppy and confusing; users will not be inclined to click on it to expand.
  • Make sure it looks like something that is coming from Wright State: Will your event be on Wright State’s campus? Then make sure it looks that way from a glance. Do not use pink, purple, orange, red, blue, or other schools’ color combinations. Use variations of green and gold with white and black accents. If you add our logo, do not squish, stretch, change the color, split up, or otherwise modify it. View our Wright State Brandbook for more info on making your promotions look more official: www.wright.edu/brand
  • Choose your words carefully: Don’t just type the who, what, where, and when (though don’t forget to include them, either!). Make sure you include the WHY—why people should bother to attend. What’s in it for them? 
  • Shorter is better: Social media algorithms and user preferences both demand shorter posts. Try to keep your copy to under 90 characters, if possible. That’s not always possible, but if you can user fewer words, do so.
  • Use appropriate hashtags: Research hashtags before you randomly use them. Make sure the way they are being used online matches the tone of your event. Also try to always use the hashtag #WrightState if it will take place on campus. This also helps us to find your content to engage with it from the main Wright State accounts.
  • Schedule multiple posts with increasing frequency as you approach the event: Start promoting your event as early as possible with a save-the-date post. Then do reminder posts about once every week or two until you are within two weeks of the event. At that point, start increasing your frequency to once every few days. Change the content each time so it does not look like you are spamming your audience, or they will stop following you. This is easy to do with the university’s social media management platform. Contact us if you need help getting started.

Still need help? Or would you like more information on paid social media promotion? Email the social media team at socialmedia@wright.edu and let us know what you’re working on. 

Wright State University Nationally Ranked for Social Media Engagement

Jul 20, 2017

In the world of social media, Wright State University is gaining recognition for our high levels of engagement. For the first time, the university was nationally ranked in the 2017 Higher Ed Social Media Engagement Report. At #251 in the nation, Wright State is ahead of such major social media influencers as Ohio State, Michigan, Harvard, Duke, Yale, Stanford, Oregon, Florida, Florida State, Boise State, Maryland, Princeton, and Ohio University.

The Higher Ed Social Media Engagement Report by Up&Up and Rival IQ included all 338 Division I institutions. The report did not measure athletics accounts; they focused on each institution’s main university channels, which for Wright State include our main Facebook, Twitter, and Instagram accounts. These individual platforms were also ranked. The university’s most engaging platform, Instagram, was ranked at #205 in the nation. Our Twitter came in at #213 and Facebook at #272.

Unlike other studies that focus solely on vanity metrics like the number of fans or followers, Rival IQ used a proprietary analytics software to develop the rankings, computed using a weighted score of audience, activity, and engagement. The report favors measurable interactions on social media posts, including likes, comments, favorites, retweets, shares, and reactions. The study examined all university-level account posts on Facebook, Twitter, and Instagram from August 2016 through May 2017. Locally, the University of Dayton and Xavier landed spots in the report’s top 10. Read more about this study at https://www.upandup.agency/education-news/2017-higher-ed-social-media-engagement-report.

In addition, our own Katie Halberg, Wright State’s director of social engagement, was recognized as one of Sixth City Marketing’s “40 Higher Education Marketers You Should Be Following on Twitter in 2017.” Way to go, Katie!

You can read the full list of marketers to follow at https://www.sixthcitymarketing.com/2017/01/18/40-higher-education-marketers-you-should-be-following-on-twitter-in-2017/.

 

10 Tips to Trim Your Bill

Jun 22, 2017

We understand that every unit and program on campus has limited resources to spend on marketing, yet no one can afford to stop recruiting students or communicating to various stakeholders. Our office is committed to helping you meet your goals while maximizing the return on your investment. (Yes, Wright State Policy requires most projects to go through the Office of Marketing, but that’s for a great reason—we save you a lot of money!)

Here are a few ways we can make your marketing dollars go further.

1. Timing is everything

Contact the Office of Marketing well before a printed or other product is needed, and we can work with you to deliver products that are comparable to or better than those done by external agencies or by your internal team. If you come at the last minute, you may have to pay premium prices for rushed printing by our partners.

2. Use e-stationery

Avoid using costly pre-printed letterhead for mass mailings by using the electronic letterhead. Download the letterhead template at http://www.wright.edu/marketing/brand/other-downloads, then customize and print.

3. Intake is your friend  

Before starting any project, schedule an intake meeting where we can really flesh out your ideas and concepts. There is no charge for an intake meeting or consultation, and we can work together to decide if your project is feasible to accomplish within your timeframe and budget, and if not, what alternatives may be suitable for your needs. If there are multiple decisionmakers involved in your project, please try to have a consensus on the key objectives, audiences, and messages for your project.

4. Reduce changes, reduce cost


For every round of changes you submit for your project, you will be paying the hourly rate for changes, billed by quarter-hour increments (at the time this is written, the rate is $70 per hour). So for every change you send, you’ll be adding more costs. We have seen this total add up well into the hundreds of dollars. If you consolidate all of your changes before sending them to the editor or project manager, you can save a substantial amount.

5. Use digital freebies

The Office of Marketing can create many digital products for free for you. Make sure to leave enough time, but we can make customized social media profile pictures, cover photos, email templates, Snapchat filters, web and social graphics, and more. Visit http://www.wright.edu/marketing/services/getting-started for more information.

6. If it sounds too good to be true…

If it sounds too good to be true, it probably is. We are often approached to help resolve issues that arise when these offers don’t work out the way you had hoped. Save time and money by coming straight to the Office of Marketing with your idea or project. And if you do want to proceed with a great offer, please send the information to our office first so we can see if it will meet your needs, or if they are trying to take advantage of you.

7. Don’t throw away money due to noncompliance

Our Wright State Brandbook, available at http://wright.edu/brand, outlines all the ways our logo and associated marks can and cannot be used. Any new materials that violate these rules cannot be used. Come to us first to save money and avoid frustration down the line.

8. Bundle your image needs

Do you know you’re going to need different photos for projects throughout the year? Rather than schedule a photographer for each one, consider gathering all the people and props for all of your photos at once, and just schedule a single photoshoot. This will save you the cost of additional shoots, travel, etc.

9. Measure twice, cut once

You always want to double-check when you do the work yourself. If you are working on a project, you can contact the Office of Marketing to inquire if you are using our logo or marks appropriately, if the sizing will work with postal regulations, and other details that can derail your project, costing you additional time and money.

10. Don’t forget about the Office of Communications

The Office of Marketing partners with the Office of Communications frequently for projects and stories that may be of interest to the media or other markets. Their professional writers and videographer tell and show the stories of Wright State to the world. If you have news that you want to get out about an activity, award, project, or person, send them an email to news@wright.edu. Due to staffing limitations, they cannot cover everything, but they may be able to offer you tips that are invaluable—and free.

**BONUS TIP** Remember that advice is free

We’re always happy to chat about your challenges and come up with creative solutions. And we don’t charge for consultation. Our team is very knowledgeable about current trends and best practices. We can advise you on strategy, tactics, and messaging. If you like, we can create comprehensive short- and long-term marketing plans to help you accomplish your goals. We’ll also help you prioritize to make the most of your marketing budget.

View all social media portfolio items