Brand & Marketing


photo of a pole banner with the athletics logo and wordmark in front of the student union

Wright State University regulates and controls the use of the university's name and other marks, words, logos, and symbols. Requests for their use can be made through the Office of Marketing.

When a university department or student organization becomes involved in developing products bearing Wright State University’s marks, such activities should be coordinated through the Office of Marketing, accompanied by artwork or graphics and details as to how the university mark will be used. The artwork or graphics must be approved by the Office of Marketing; contact the Office of Marketing for permissions and use guidance prior to use.

All departments and student organizations must use the Print Center or a licensed manufacturer to produce the items. A list of licensed vendors is available at the Office of General Counsel or the Office of Procurement and Contract Services.

Primary Logo & Wordmark

Primary Logo & Wordmark Downloads and Usage

Lake Campus Logo & Wordmark

wright state university lake campus wordmark

Lake Campus Logo & Wordmark Downloads and Usage

Academic & Nonacademic Logos

wright state university college of science and mathematics logo



Academic & Nonacademic Logos Examples and Usage

Athletics Logos

wright state university athletics logo

Athletics Logos Usage

Boonshoft School of Medicine Logos

Wright State Boonshoft School of Medicine primary logo - fullcolor

Boonshoft School of Medicine Logos Downloads and Usage

Wright State Physicians Logos

Wright State Physicians primary logo - fullcolor

Wright State Physicians Logos Usage

University Seal

The university seal should be used for formal or ceremonial documents only, and only in approved single colors.  It should not be used in marketing, promotional publications, or promotional merchandise. The university seal should not be altered in any way.

Branding Terms

Here are some terms you may not be familiar with, but that are used often in the Brandbook and on the website:

Assets: Assets are all the components that work together to make the brand. Assets include marks, colors, fonts, taglines, etc.

Lockup: A combination of graphic elements and words that make up a finished logo layout.

Logo: A logo is a branding asset that is often made up of a graphic element with the name of the organization it represents.

Mark: 1. A mark is a general term that refers to a logo, wordmark, symbol, etc. 2. Mark is our director.

Wordmark: A wordmark is usually the type element of the logo without the graphic element.