About Lytho Workflow
Lytho Workflow is a creative operations platform that University Communications and Marketing (UCM) uses to receive project requests and gather critical feedback and approvals on projects as they near completion.
We’ve adopted Lytho Workflow to:
- Simplify our project management
- Keep all project-related content and communication in one place
- Make our review process more efficient
- Provide more transparency to campus partners
In Lytho Workflow, you’ll be able to:
- Submit multiple requests through one form for a comprehensive list of projects needed for your initiative.
- Track the progress of your projects from start to finish.
- Review and approve documents, provide your feedback, and see all previous versions in one proofing window.
The request, communication, reviews, and files will be in one centralized location—cultivating an environment of success from beginning to end.
Project Request Options
What You Need to Know
Some forms require submission 12-18 weeks in advance of the due date. Once a request is submitted, we’ll review and follow up for an initial project request meeting to explore details.
We have multiple request forms available in Lytho:
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Communications and Marketing Request
Use the Communications and Marketing Request form when you need one or more deliverables for your project.
Requests must be submitted at least 12 weeks in advance to ensure we can effectively and strategically meet your goals.
Communications and Marketing Request
Communications and Marketing Deliverables
Print
- Brochure
- Flyer
- Invitation
- Postcard
- Poster
- Program/Booklet
- Advertising Needs
Signage
- A-frame signs
- Tabletop/Pop-up Display
- Large Format Poster
- Digital/Campus Screen Signage
- Environmental Graphics
Advertising
- Digital
- Video
- Radio/Audio Streaming
- Billboard
Email
- Campus Email
- Recruitment Email
Event/Story Coverage
- Photo Coverage
- Video Coverage
- Social Coverage
- Newsroom
Web
- Webpage updates
- New Webpage Request
-
Event Campaign Request
Use the Event Campaign Request form when you need marketing deliverables for an event.
Requests must be submitted at least 18 weeks before the event date to ensure we can effectively and strategically meet your goals.
All campus events are categorized into one of three classifications: Signature Event, University Event, and Unit Event. Depending on your event type, we have deliverable packages for items that we can assist in building or updating.
Event type Examples Signature Events Orientation, Green & Gold Days, and Scholars Event University Events Commencement, Arts Gala, and Weeks of Welcome Unit Events STEMM Experience, Future Teachers Day -
Logo Request Form
To request usage of a Wright State University logo, please submit the Logo Request Form. Requests are reviewed by University Communications and Marketing.
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Order Existing Photos Request
All files will be digitally enhanced. To avoid delay in processing your order, please fill out the Order Existing Photos Request form accurately and in its entirety.
-
University Email Request
Use the University Email Request form for a one-time university email.
This email service is designed for university-level business that is not event-specific in nature. If your university email is connected to a larger, multi-deliverable campaign, you'll need to submit your request using the Communications and Marketing Request form.
We require a minimum of 5 business days to build, review, and send emails. Emails will be scheduled around other university emails to avoid over-sending to students, faculty and staff.
Quick Webpage Changes
For quick webpage changes or to let us know there is an issue on a webpage, you can continue to use Web Support at the bottom of each wright.edu page.
Submit Your Request
Log into Lytho Workflow through our Lytho Workflow site. “Login with SSO Account” will allow you to use your WINGS login information. If you’ve already logged into WINGS, you’ll bypass the login and be directed to your Lytho Workflow Dashboard.
Learn more about how to make a request in Lytho.
Review Process and Feedback
Feedback Expectations
Once a project is ready for review, you’ll receive an email with the subject line “You’ve been invited to review the proof.” Once you click Start your Review, you’ll be taken to the proof to provide feedback within Lytho.
You can leave your feedback in many different ways using the toolbar across the top. Select your markup method and leave your feedback in the comment box, then click Add Comment to save your markup.
Collaborate with a teammate by using the @ symbol followed by their name in your comments. All conversations must be resolved at the end of a review period so there is clear direction on the final edits are needed.
To submit your review, select a review status (Approved, Approved with Changes, or Make Changes and Resubmit) then click Submit Review. For multi-page documents, you select Current Asset to leave the same review status for the entire document.
Provide clear and actionable feedback.
|
VAGUE FEEDBACK |
ACTIONABLE FEEDBACK |
|---|---|
|
“Need a different word here” |
Remove “Pioneer” and replace with “Innovator” |
|
“Change photo” |
“Please use a photo from this year’s [event name]” |
|
“Can we make this a stronger statement” |
Remove “go further” and replace with “achieve your dreams” |
Partner Review Workflow
Our team will work on your project using the agreed-upon strategy discussed at kickoff. Once it is ready for review, the following steps will be followed:
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Partner Review 1 (PRv1)
Partner has 5 days to review
Any major content changes should be addressed at this time. Please refrain from providing vague comments or changes based on personal preference. Be as specific or constructive as possible to help keep the project on track.
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Partner Review 2 (PRv2)
Partner has 3 days to review
This review is to make sure previous feedback was appropriately incorporated and your final opportunity to correct any factual or grammatical errors.
If major content changes are still required at this stage, a meeting will be scheduled to discuss the original agreed-upon strategy to get the project back on track.
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Partner Review 3 (PRv3)
Partner has 3 days to review
This review is approval for print usage. Please ensure any previous feedback has been incorporated. After this review, the project will undergo a final marketing review.
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Partner Review Final (PRFINAL)
Partner has 2 days to review
If there were significant changes and suggestions from the final marketing review, a final partner review will be provided. This is only for the partner to review major edits.
NOTES: Feedback is to be applied in a clean and concise format, ensuring it is direct, reflects all the input from the content experts, and includes suggestions for photo and copy replacement where possible. It should not veer away from the agreed-upon strategy or include personal preference.
- Partner reviews are in the Lytho platform, not on a PDF.
- Final PDFs are to only be used for internal archiving purposes and/or printing.
- PDFs are required to be accessible and ADA-compliant when sent to audiences. A PDF should never be a substitute for actual content on a webpage, social media post, or email.
- Do not send emails with non-accessible PDFs attached.
- Do not upload non-accessible PDFs to websites.
- Visit the Digital Accessibility Policy and Digital Accessibility Requirements webpages for more information.