Merchandising and Licensing

Merchandise and Promotional Items

Wright State's primary colors should be the dominant colors that are used in the promotional item. For example, T-shirts, pens, mugs, etc., must be in acceptable shades of green, gold, gray, black, white, or off-white. Secondary colors can be used in a limited capacity as accents or to create a more individualized design. However, secondary colors should not be the prominent basis of the design.

If the promotional item and design do not convey that it is from, by, and about Wright State University, it is not in compliance.

All third-party uses of any Wright State University logos, marks, and names require the authorization of the university.

For any questions about brand usage, please email brand-review@wright.edu.

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Licensing Information

The university works with Collegiate Licensing Company (CLC), which protects, promotes, and controls the commercial and noncommercial use of Wright State University's registered trademarks, words, logos, and symbols. This agreement includes items produced for revenue generation and items used for gifts and promotional purposes.

Any campus unit that wants to sell merchandise bearing Wright State logos, marks, and names must apply for a license with the CLC. Visit CLC’s Get Licensed for more information.

Wright State logos, marks, and names that are sold must use TM (in small print).

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University partners and units

Campus partners and units can purchase merchandise that uses Wright State’s brand — including but not limited to logos, symbols, trademarks, quotes, custom artwork, names, and photography. Examples of these items are apparel, awards/plaques, keychains, table banners, stickers, flags, etc.

Those using university funds need to purchase merchandise through WrightStatePromos.com, powered by Consolidus. Prior to production of any of these items, approval must be granted by University Communications and Marketing to ensure the products meet university and brand standards.

Any campus unit that wants to sell merchandise bearing Wright State logos, marks, and names must apply for a license with the CLC. Visit CLC’s Get Licensed for more information.

Wright State logos, marks, and names that are sold must use TM (in small print near name or logo).

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Student organizations

Student organizations are not included in the university's standard brand architecture.

However, the above guidelines apply to merchandise as well if it is being sold using Wright State logos, marks, and names. These must include TM (in small print near name or logo).

Any student organization that wants to sell merchandise bearing Wright State logos, marks, and names must apply for a license with the CLC. Visit CLC’s Get Licensed for more information.

Embroidery

Embroidery Thread Colors

In order to have a consistent appearance for embroidered/thread products, the Office of Marketing has these recommendations for thread colors. These recommendations refer to Madiera's Polyneon, a 100% polyester machine embroidery thread product.

Embroidery Art (Wright State Athletics logos)

When it comes to embroidery, the Wright State Athletics logos have been altered for simplified embroidery reproduction purposes. Contact the Office of Marketing or Athletics for more information.