Brand & Marketing


photo of the second floor of university hall


Through collaboration and creativity, the Office of Marketing develops and implements integrated marketing and communication plans to support the university’s recruitment, retention, brand recognition, and goals. 


We are change agents, innovators, storytellers, and knowledge builders across a range of disciplines, including marketing, advertising, writing, social media, video, email, print, web, and photography. We continue to integrate and collaborate more deeply across the university by providing leadership, sharing best practices, and learning from university stakeholders, competitors, and other professionals.


We provide the framework, resources, and expertise to deliver consistent, appropriate, and timely information that strengthens the university’s brand and image. Research, data, and results guide our actions and investments. We create, maintain, and enhance relationships with our students and their families, faculty, staff, alumni, and the community.