Office of Marketing

Video

Video has become an increasingly popular tool that can convey your message and encourage action on the part of your audience. When placed online, a video has an almost limitless audience.

Set up an in-take meeting so that we can discuss how we can help you with your video needs. Our staff can help capture the results of our university’s impact by portraying authentic stories in beautiful and compelling ways.

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We look forward to partnering with you on all of your video needs.

How We Can Help

The Office of Marketing photography team offers video services for short-format videos including:

  • Student, alumni, faculty, and staff testimonials
  • Special event videos

Best practices recommend keeping most videos to 30 seconds. Video views tend to drop off after one minute.

External resources: For more extensive and long-format videos, the Office of Marketing can help to identify the best and most cost-effective external vendors. Typically these types of videos and films will require higher-level art direction and filming; high-quality b-roll film; integration of music, graphics, and special effects; and extensive editing.

Television commercials: For brief commercial and public television advertising spots, most stations offer creative services at no cost. Our office can assist you in determining the optimal media placement and creative content to achieve your advertising goals.

News videos: The Office of Communications develops videos of interest for the media.

Recent Work

10 Tips to Trim Your Bill

Jun 22, 2017

We understand that every unit and program on campus has limited resources to spend on marketing, yet no one can afford to stop recruiting students or communicating to various stakeholders. Our office is committed to helping you meet your goals while maximizing the return on your investment. (Yes, Wright State Policy requires most projects to go through the Office of Marketing, but that’s for a great reason—we save you a lot of money!)

Here are a few ways we can make your marketing dollars go further.

1. Timing is everything

Contact the Office of Marketing well before a printed or other product is needed, and we can work with you to deliver products that are comparable to or better than those done by external agencies or by your internal team. If you come at the last minute, you may have to pay premium prices for rushed printing by our partners.

2. Use e-stationery

Avoid using costly pre-printed letterhead for mass mailings by using the electronic letterhead. Download the letterhead template at http://www.wright.edu/marketing/brand/other-downloads, then customize and print.

3. Intake is your friend  

Before starting any project, schedule an intake meeting where we can really flesh out your ideas and concepts. There is no charge for an intake meeting or consultation, and we can work together to decide if your project is feasible to accomplish within your timeframe and budget, and if not, what alternatives may be suitable for your needs. If there are multiple decisionmakers involved in your project, please try to have a consensus on the key objectives, audiences, and messages for your project.

4. Reduce changes, reduce cost


For every round of changes you submit for your project, you will be paying the hourly rate for changes, billed by quarter-hour increments (at the time this is written, the rate is $70 per hour). So for every change you send, you’ll be adding more costs. We have seen this total add up well into the hundreds of dollars. If you consolidate all of your changes before sending them to the editor or project manager, you can save a substantial amount.

5. Use digital freebies

The Office of Marketing can create many digital products for free for you. Make sure to leave enough time, but we can make customized social media profile pictures, cover photos, email templates, Snapchat filters, web and social graphics, and more. Visit http://www.wright.edu/marketing/services/getting-started for more information.

6. If it sounds too good to be true…

If it sounds too good to be true, it probably is. We are often approached to help resolve issues that arise when these offers don’t work out the way you had hoped. Save time and money by coming straight to the Office of Marketing with your idea or project. And if you do want to proceed with a great offer, please send the information to our office first so we can see if it will meet your needs, or if they are trying to take advantage of you.

7. Don’t throw away money due to noncompliance

Our Wright State Brandbook, available at http://wright.edu/brand, outlines all the ways our logo and associated marks can and cannot be used. Any new materials that violate these rules cannot be used. Come to us first to save money and avoid frustration down the line.

8. Bundle your image needs

Do you know you’re going to need different photos for projects throughout the year? Rather than schedule a photographer for each one, consider gathering all the people and props for all of your photos at once, and just schedule a single photoshoot. This will save you the cost of additional shoots, travel, etc.

9. Measure twice, cut once

You always want to double-check when you do the work yourself. If you are working on a project, you can contact the Office of Marketing to inquire if you are using our logo or marks appropriately, if the sizing will work with postal regulations, and other details that can derail your project, costing you additional time and money.

10. Don’t forget about the Office of Communications

The Office of Marketing partners with the Office of Communications frequently for projects and stories that may be of interest to the media or other markets. Their professional writers and videographer tell and show the stories of Wright State to the world. If you have news that you want to get out about an activity, award, project, or person, send them an email to news@wright.edu. Due to staffing limitations, they cannot cover everything, but they may be able to offer you tips that are invaluable—and free.

**BONUS TIP** Remember that advice is free

We’re always happy to chat about your challenges and come up with creative solutions. And we don’t charge for consultation. Our team is very knowledgeable about current trends and best practices. We can advise you on strategy, tactics, and messaging. If you like, we can create comprehensive short- and long-term marketing plans to help you accomplish your goals. We’ll also help you prioritize to make the most of your marketing budget.

Pioneers of Potential Photos

Feb 21, 2017

The Office of Marketing has conducted three photo shoots this academic year for the Pioneers of Potential campaign. You may recognize them as the students wearing bowler hats, although we have photos of these students without bowler hats as well. We wanted to share those photos with the following colleges, who may use them for their purposes. We also have video available for a limited number of students.

  • College of Engineering and Computer Science (CECS)
  • College of Education and Human Services (CEHS)
  • College of Liberal Arts (COLA)
  • College of Nursing and Health (CONH)
  • College of Science and Mathematics (COSM)
  • Raj Soin College of Business (RSCOB)

The students’ colleges, majors, and photo locations have been entered onto a spreadsheet, arranged by colleges. If you would like a copy of this spreadsheet, just email andrew.call@wright.edu and our office will be pleased to share that with you.

View one of the galleries in SmugMug.

Order the photos and video. Digital images are $5 each.

Portfolio: Presidential Search Video

Oct 27, 2016

In Fall 2016, Wright State University began a search for its next president. The Office of Marketing produced a video targeted to leaders in higher education who may not be aware of Wright State University and who may be interested in applying for the president’s position. It features students, faculty, and staff discussing why they love Wright State and why someone would want to work here. Our staff filmed and edited the interviews and integrated b-roll filmed by an external partner. The video appears on the Presidential Search webpage and may be sent to prospective candidates.

View all photography and video portfolio items