Hispanic Heritage Month Lunch & Learn Film Series: “AMERICA BY THE NUMBERS: The New Mad Men”
Friday, September 25, 2020, Noon to 1 pm
Campus:
Dayton
Audience:
Future Students
Current Students
Faculty
Staff
Alumni
The public
Event Webpage:
With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus.
LANA will celebrate this month-long celebration virtually this Fall with a series of virtual events running Sept. 15 through Oct. 15th.
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