Social media allows people and businesses to communicate and interact with others by sharing and receiving information through various mediums and platforms. It's a communications tool that is constantly expanding and evolving.
It is important to communicate with your audience in a consistent and professional manner. Social media communications coming from a Wright State affiliated channel can be enhanced by using the university’s brand and messaging.
All social media accounts recognized by Wright State will be listed in the Social Media Directory. Social media administrators may email links to university-affiliated social media profiles to firstname.lastname@example.org for consideration. Refer to the Social Media Services for best practices and more.
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Social media profile pictures are typically small and circular in shape. Increasingly these images are viewed on a mobile device, making the graphic even smaller. Excessive wording can take away from the visual impact of a profile image, and the text can be almost impossible to read. Therefore, any text in profile pictures must be kept to a minimum.
Wright State-affiliated social media accounts should use the university-approved 'W' profile image, customized for your college, department, office, or unit. Doing so authenticates your relationship to Wright State, differentiates from competing accounts, and establishes uniform quality, credibility, and user experiences.
The three-line wordmark is reserved for the university's main social media channels, managed by the Office of Marketing and the Office of Communications. The biplane logo and other elements from the official logo should not be used as a profile picture.
The Boonshoft School of Medicine full-color logo is reserved for the school's main social media channel. Boonshoft School of Medicine-affiliated social media accounts should use the school's white shield logo with a green background. This will be customized for your college, department, office, or unit. Doing so authenticates your relationship to Wright State and Boonshoft School of Medicine, differentiates from competing accounts, and establishes uniform quality, credibility, and user experiences.
There is no charge for your customized 'W' social media profile. Please visit Social Media: Getting Started to request your social media profile images.
The Office of Marketing team can assist with designing cover images for your social media accounts. Please visit Social Media: Getting Started to request your social media cover images.
Various photography and graphics can also be used to express your channel's personality. Please refer to the photography guidelines for more information about Wright State's photography. If you're looking for something specific, please contact Photographic Services.
The Office of Marketing has a download library for cover images that you are welcome to use. Visit Social Media Downloads to see the current selection.
Snapchat filters have limited space, therefore the Wright State wordmark will always appear at the bottom. Other graphics can be placed at the bottom or top of the screens, but the center of the screen must be clear for the user's face. Any supplemental graphics should not cover the Wright State wordmark.
The Office of Marketing can design event geofilters for you to submit for use, though we cannot guarantee the designs will be approved by Snapchat. There is no charge for the design, but you will have to pay Snapchat for your geofilter promotion. Cost varies by event duration and by how large of an area you are fencing in for the filter's use.
To request an event Snapchat geofliter, please contact the Office of Marketing.
For more information about starting Wright State social media accounts, please visit Social Media Services.