In the marketing program, you will learn how to create, communicate and sell, with a foundation in global issues, digital technologies, and data insights. Skills you will learn include the motivations and behaviors of consumers, how to impact those behaviors, and how to satisfy customers sustainably. You can work in a variety of businesses, nonprofits, organizations, and government agencies. Choose from a bachelor’s degree where you can add a business analytics concentration, or add a minor to an existing degree.

What we offer