Basic Trademark Info - It's all in a name!

Basic Trademark Information–It’s all in a name

Saturday, Oct. 10, 10:00am-12:30pm Dunbar Library, rm 241/242

A trademark is a powerful tool for establishing your product in the marketplace. Jay Sorensen, the inventor of the “Java Jacket”®, has remarked that his trademark is more valuable than his patent. Why? People remember the trademark of his product, not the patent number. How do you go about getting a trademark or service mark? The first thing you have to do is to determine whether your trademark is currently being used by someone else in the marketplace.

The Wright State University Libraries’ Patent and Trademark Resource Center (PTRC) is offering a free trademark workshop for beginning entrepreneurs and small businesses. The workshop is Saturday, Oct. 10, from 10:00am to 12:30pm in Room 241 of the Paul Laurence Dunbar Library on the WSU campus (The Dunbar Library doors open at 10:00am).

Designed for those with little to no knowledge about intellectual property marks, the workshop will review trademark basics, including the differences between federal, state and common law marks. The mechanics of searching registered marks will be demonstrated using the U.S. Patent and Trademark Office Web site and the USPTO trademark database TESS. A hand’s on portion will allow participants to practice some of the skills learned during the workshop.

Seating for the workshop is limited. For more information or to register, contact Ran Raider, government and legal information coordinator for the University Libraries, at ran.raider@wright.edu or by calling (937) 775-3521.
You can also register online at: http://www.libraries.wright.edu/events/register.php?id=107

The WSU Libraries were designated a PTRC by the US Patent and Trademark Office in 2000.