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Marketing Analytics and Insights

The Master of Science in Marketing Analytics and Insights arms professionals with the analytical skills you need to advance and build your career. You will develop a strong base in marketing strategy, consumer behavior, marketing analysis, and insights while learning the fundamental skills and tools to secure and analyze marketing data.

Department: 
Marketing

What we offer

Success Stories

Alumni Profile

Just a Pair of Shoes

Young students in need benefit from a nonprofit started by Wright State marketing alum Matt Cline
Marketing graduate Matt Cline runs his own shoe company and a nonprofit organization that provides new shoes to schoolchildren in need.
Student Profile

Wright State student wins national honor for community service from United Nations Association

Marketing major Brianna Fedak was honored by the InnerView/United Nations Association for service hours she devoted to quality education.
Faculty Profile

Kunal Swani joins editorial board of Journal of Business Research

Kunal Swani, associate professor of marketing, was appointed an associate editor of business-to-business research track for the Journal of Business Research.