Marketing Analytics and Insights

The Master of Science in Marketing Analytics and Insights arms professionals with the analytical skills you need to advance and build your career. You will develop a strong base in marketing strategy, consumer behavior, marketing analysis, and insights while learning the fundamental skills and tools to secure and analyze marketing data.

Department: 
Marketing

What we offer

Success Stories

Student Profile

Puck pluck

Wright State junior Scott Humes flourishes in the hockey rink despite hearing loss
Scott Humes, a business major at Wright State, helped Team USA Deaf/Hard of Hearing Hockey Team win a gold medal in the World Deaf Ice Hockey Championships.
Alumni Profile

Wright State alumna has perfect recipe for career in culinary arts

Wright State graduate Michelle Bridges turned her lifelong passion for cooking into a successful culinary career.
Student Profile

A heart for service

Wright State marketing major Holley Mapel keeps a busy college schedule and active lifestyle, getting involved on and off campus.