Marketing Analytics and Insights

Get the analytical skills you need to advance your career by earning a STEM-certified master’s degree in Marketing Analytics and Insights at Wright State University. Develop a strong base in marketing strategy, consumer behavior, and marketing analysis. F1/International students qualify for Optional Practical Training (3-year OPT).

Why Wright State

Advance your career with Analytics

Our program will prepare you to interpret marketing data and generate ideas and recommendations for real-world business problems. Acquire the skills you need to build your career and study in one of the first STEM-based marketing analytics master’s degree programs in the U.S.

STEM program—3 years Optional Practical Training (OPT)

Admitted international students are eligible for three years of Optional Practical Training (OPT), including one year of initial OPT and two years of STEM OPT. The STEM option gives you two more years to hone your skills and find the best use for your talents—and makes employers more likely to hire you.

Why Choose Wright State?

This master's degree will equip you to meet that demand for managers and specialists skilled in marketing analytics. In the next few years, there will be a shortfall of 1.5 million data-literate managers in the U.S. alone, according to a McKinsey report. Businesses and organizations are devoting larger shares of their budgets to analytics to compete in tough environments.

M.S. IN MARKETING ANALYTICS AND INSIGHTS VIRTUAL OPEN HOUSE

The Marketing Analytics and Insights Virtual Open House is an excellent opportunity to learn about how Wright State can help you advance your career. Join us as we discuss scholarships, majors, deadlines, and any other questions you may have.

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Which open house would you be most interested in attending?

We will send you information about the next virtual open house for the Masters of Accounting program

In the meantime ask us questions about scholarships, financial aid, or degrees and programs by filling out this form.

We will send you information about the next virtual open house for the Masters of Information System program

In the meantime ask us questions about scholarships, financial aid, or degrees and programs by filling out this form.

We will send you information about the next virtual open house for the Masters of Logistics and Supply Chain Management program

In the meantime ask us questions about scholarships, financial aid, or degrees and programs by filling out this form.

We will send you information about the next virtual open house for the Masters of Marketing Analytics and Insights program

In the meantime ask us questions about scholarships, financial aid, or degrees and programs by filling out this form.

Select which open house you would like to attend for our Masters of Information Systems program

Select which open house you would like to attend for our Masters of Logistics and Supply Chain Management program

Select which open house you would like to attend for our Masters of Accounting program

Select which open house you would like to attend for our Masters of Marketing Analytics and Insights program

Have a question?

Ask us questions about scholarships, financial aid, degrees and programs or anything else on your mind. We'll get back to you as soon as possible.

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MORE EARNING POTENTIAL

Invest in yourself and your future right now! Employees with advanced degrees earn more on average than employees with just bachelor's degrees.

24%

Increased income over bachelor's degree

$13,400

Annual salary value increase

Source: Emsi complete employment data, Analysis of the Economic Impact and Return on Investment of Education, May 2018, Commissioned by the Inter-University Council of Ohio