Marketing Analytics and Insights

Get the analytical skills you need to advance your career by earning a STEM-certified master’s degree in Marketing Analytics and Insights at Wright State University. Develop a strong base in marketing strategy, consumer behavior, and marketing analysis. F1/International students qualify for Optional Practical Training (OPT).

We're here for you

Working professionals can increase their skills to advance their careers in business, nonprofits, and governmental agencies. Understand and evaluate attitudes and beliefs that influence consumer actions and decision processes. Study effective marketing strategies based on relevant data and apply big data analytic methods like predictive analytics and data mining.

Careers

Graduates equipped with marketing analytics skills are valued across many different industries and careers.  Businesses and organizations are devoting larger shares of their budgets to analytics. A McKinsey report predicts a shortfall of 1.5 million data-literate managers in the U.S. over the next few years. This master's degree will equip you to help meet that demand.

Real-world Experience

Your master's degree program will apply theoretical concepts learned in class using company data and real business cases. The final capstone course requires you to intensively analyze a real data set, determine marketing insights, and make practical recommendations. Theory, knowledge, and practical problem-solving skills can be applied your career immediately.

M.S. in Marketing Analytics and insights VIRTUAL OPEN HOUSE

The Marketing Analytics and Insights Virtual Open House is an excellent opportunity to learn about how Wright State can help you advance your career. Join us as we discuss scholarships, majors, deadlines, and any other questions you may have.

We will send you information about the next virtual open house for the Masters of Accounting program

In the meantime ask us questions about scholarships, financial aid, or degrees and programs by filling out this form.

We will send you information about the next virtual open house for the Masters of Information System program

In the meantime ask us questions about scholarships, financial aid, or degrees and programs by filling out this form.

We will send you information about the next virtual open house for the Masters of Logistics and Supply Chain Management program

In the meantime ask us questions about scholarships, financial aid, or degrees and programs by filling out this form.

We will send you information about the next virtual open house for the Masters of Marketing Analytics and Insights program

In the meantime ask us questions about scholarships, financial aid, or degrees and programs by filling out this form.

We will send you information about the next virtual open house for the Masters of Science in Social and Applied Economics program

In the meantime ask us questions about scholarships, financial aid, or degrees and programs by filling out this form.

Ask us questions about scholarships, financial aid, degrees and programs or anything else on your mind. We'll get back to you as soon as possible.

MORE EARNING POTENTIAL

Invest in yourself and your future right now! Employees with advanced degrees earn more on average than employees with just bachelor's degrees. 

24%

Increased income over bachelor's degree

$13,400

Annual salary value increase

Source: Emsi complete employment data, Analysis of the Economic Impact and Return on Investment of Education, May 2018, Commissioned by the Inter-University Council of Ohio

Wright-Patterson AFB (WPAFB) Scholarship

Are employed at Wright-Patterson Air Force Base as a civilian or active duty military personnel, or as an Air Force Reservist who is an active participant in a WPAFB unit, or you are a spouse or dependent, you could qualify for a $6,000 scholarship.

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