Office of Marketing

Marketing Blog

Aug 28, 2019
  1. Emphasize your primary call to action (CTA): Define what the reader should do after reading your message BEFORE writing.
  2. One message per communication: Do not piggyback your messages. Readers will not respond to your CTA if you confuse them.
  3. Always include one or more reader benefits to completing the desired action in the body copy.
  4. Be polite and positive: Use optimistic and communication-building language.
  5. Short and concise; email should be able to be read in its entirety in less than a minute. Try to stick to 50 to 100 words.
  6. Follow the Editorial Style Guide. Some guidelines include:
    1. Do not use WSU. There are too many universities with the abbreviation WSU.
    2. Do not capitalize any word unless it is the full proper noun, including major names, university, college, and committee names.
    3. Always include the area code in the phone number (937-775-####), especially with the new Dayton area code coming soon.
    4. For dates, use the month and a number without -st, -nd, -rd. If adding the year, put a comma before and after the year unless the year ends the sentence. Example: I was hired on December 21, 2018, but didn’t start until January 1, 2019.
    5. Keep a space between the number and the a.m. or p.m. If the a.m. or p.m. ends the sentence, do not add an extra period at the end. If the time given is on the hour, you may omit the “:00”. Example: The seminar started at 9 a.m. and ended at 4:30 p.m.
    6. Visit the Editorial Style Guide webpage and bookmark it for quick references.
  7. Do not confuse by providing multiple contacts—use one email address and one phone number.
  8. Accessibility, usability, searchability, spam:
    1. Do not use the phrase “click here.” This is not accessible for people with visual impairments. Instead, use “Visit the (name) website to …” The website name should be hyperlinked.
    2. Do not use colorful text. Stick with black and white.
    3. Do not use images or attachments in text-based email. If you must include an image or attachment (such as a flyer), be sure the information is repeated as text within the email body so it can be accessible to readers with visual impairments.
    4. Do not use red flag words in your subject line or content, including: free, guarantee, fast, 100%, apply, congratulations, for you, income, limited time, marketing, now, opportunity, passwords, promise, unlimited, urgent, vacation.
  9. Write to your audience, not to your administrator. Think about the wants, needs, and hopes of your audience. Use language they are familiar with; avoid jargon and academic speak.
  10. Triple-check all dates, times, locations, and contact information.

Remember, you can and should have your work edited by at least one other individual. The Office of Marketing is a great resource if you need another set of eyes. There is no charge for this service. Proofreading and Editing Request

Apr 08, 2019

Wright State University was named among the institutions showing the greatest growth in sending students overseas by a State Department program designed to make international study more accessible and inclusive. Wright State was cited in the category of greatest growth in overseas study by students with disabilities. The recognition was based on the number of students sent overseas as part of the Benjamin A. Gilman International Scholarship Program.

Mar 20, 2019

U.S. News & World Report ranked the College of Nursing and Health 176th out of 258 schools responding to the survey. The magazine said the college awarded 61 master’s degrees in 2018. The magazine based its nursing rankings on quality assessment by peers; student selectivity and program size; research activity; and faculty resources, including student/faculty ratio, faculty credentials, and percentage of faculty with important academic achievements in nursing.

Mar 20, 2019

The College of Engineering and Computer Science's electrical engineering program was ranked 122nd out of 192 by U.S. News & World Report, tied with the University of Colorado. The magazine based its engineering school rankings on quality assessments by peers and recruiters, student selectivity, faculty resources, and research activity. It said the College of Engineering and Computer Science granted 19 doctoral degrees in 2018 and received $12.9 million in research funding, or $167,000 per faculty member.

Mar 20, 2019

U.S. News & World Report ranked the College of Engineering and Computer Science 148th among the 205 schools responding to the magazine’s survey. The magazine based its engineering school rankings on quality assessments by peers and recruiters, student selectivity, faculty resources, and research activity. It said the College of Engineering and Computer Science granted 19 doctoral degrees in 2018 and received $12.9 million in research funding, or $167,000 per faculty member.

Mar 05, 2019

Wright State is ranked third in the top 10 campuses for students with physical disabilities by College Magazine because of the multiple services available to students. Wright State built the first on-campus service dog park with a covered patio area, a water station, and paved paths. Construction is also underway for a dog agility park. Nearly all of the buildings on campus are connected by underground tunnels and wheelchair-accessible shuttles run across campus for easy access to campus buildings. Students can find help with a personal care attendant to assist with hands-on needs, as well as a station that includes private restrooms, lifts, and personal assistance.

Jan 16, 2019

Wright State was ranked No. 89 among the top 100 most affordable universities in the nation, a list that ranks institutions that combine proven quality with reasonable costs.

Jan 16, 2019

Wright State was ranked by U.S. News & World Report as a top university among hundreds in their ranking. Universities ranked in this category are exceptional, offering a full range of undergraduate, master's, and doctoral programs, as well as participating in groundbreaking research and innovative projects.

Jan 16, 2019

U.S. News & World Report has ranked Wright State's undergraduate engineering programs as No. 146 among hundreds of engineering programs across the nation. The program faculty are dedicated to student success and offer one-on-one support to all students. The university is also located in Dayton, Ohio, a hub of technical expertise in industrial engineering, human factors engineering, aerospace, unmanned aerial systems, engineering innovation, and more for internships and future career advancement.

Jan 16, 2019

U.S. News & World Report asked 24,400 guidance counselors to rank which universities offered the best undergraduate education. Wright State University was ranked No. 261 among hundreds of universities in the United States for its exceptional education and affordable tuition.

Jan 16, 2019

U.S. News & World Report ranked Wright State's online business graduate degree programs for veterans (excluding M.B.A.) No. 17 among all programs for veterans in 2019. All Wright State's online graduate business programs are accredited by the Association to Advance Collegiate Schools of Business, the gold standard of business school accreditation. Wright State is also ranked a top military-friendly university for nine consecutive years. Our programs focus on a problem-solving approach that blends real-life experiences with simulations and case studies. All students complete an industry capstone project in collaboration with community businesses and organizations.

Jan 16, 2019

U.S. News & World Report ranked Wright State's online graduate nursing programs No. 126 among all graduate nursing programs. The nursing program has a high certfication pass rate, excellent clinical site placements, and an outstanding reputation in the region with strong community partnerships. 

Jan 16, 2019

U.S. News & World Report has ranked Wright State's online M.S. in industrial and human factors engineering as No. 41 among all graduate engineering programs. The program faculty are dedicated to student success and new lecture videos are produced to help the student experience. The university is also located in Dayton, Ohio, a hub of technical expertise in industrial engineering, human factors engineering, aerospace, unmanned aerial systems, engineering innovation, and more for internships and future career advancement.

Jan 16, 2019

U.S. News & World Report ranked Wright State's online M.B.A. degree program No. 175 among all M.B.A. programs in 2019. The online M.B.A. program is accredited by the Association to Advance Collegiate Schools of Business, the gold standard of business school accreditation. Students can compete the program at their pace and can customize the curriculum with online and face-to-face courses if they want. We also have one of the lowest tuition rates among AACSB-accredited schools in our geographic region.

Jan 16, 2019

U.S. News & World Report ranked Wright State's online business graduate degree programs (excluding M.B.A.) No. 33 among all programs in 2019. All Wright State's online graduate business programs are accredited by the Association to Advance Collegiate Schools of Business, the gold standard of business school accreditation. Our programs focus on a problem-solving approach that blends real-life experiences with simulations and case studies. All students complete an industry capstone project in collaboration with community businesses and organizations.

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