Marketing Blog

Wright State has been ranked in the top 10 in the country for online public health degrees, according to STEPS (Student Training and Education in Public Service). The website analyzed 7,700 schools, ranking them according to the number of programs with an online component in a given subject area, the availability of academic counseling and career placement services, tuition rates, and institutional aid. STEPS also ranked Wright State's Master of Public Health degree program No. 12 in the nation among online public health master's degree programs.

Read more:
STEPS Public Health programs
STEPS Master's Degrees in Public Health programs

Wright State’s School of Nursing, Kinesiology, and Health Sciences ranked No. 3 among NursingProcess.org’s 10 Best Accredited Nursing Schools in Ohio for 2022, putting it ahead of schools such as Kent State University, Ohio University and Case Western Reserve University.

Nursing.Process.org said Wright State’s nursing program delivers a well-rounded nursing education where what students are taught in classroom lectures is reinforced by labs and other experiential learning opportunities.

“Though the college’s main focus is upon satisfying the critical need for nurses in the Buckeye State, the education you receive here will prepare you for any health care setting you choose to work in,” it said. “The traditional nursing curriculum is enlivened by unique electives like a disaster preparedness class and a course called The Power of Nursing, which helps student nurses explore the personal significance of their work.”

The group said practically any imaginable patient scenario can be reenacted in the college’s Simulation Lab, which resembles a hospital unit with functioning equipment and high-fidelity manikins.

“Students learn specific skills such as IV insertion and blood draws by practicing on lifelike task trainers,” it said. “Clinical rotation sites include Atrium Medical Center, Miami Valley Hospital, Kettering Medical Center and other health care facilities throughout the greater Dayton metropolitan area.”

Nursing.Process.org helps potential nursing students simplify their search for nursing institutions of higher education by giving them access to nursing and career information.

The group evaluated all nursing schools approved by their state board of nursing and then ranked the schools based on indicators considered important in defining a nursing student’s preparedness for success in personal and professional life. The group measured academic quality, including the acceptance, graduation, and retention rates as well as student-to-faculty ratio. It also looked at performance on the National Council Licensure Examination.

In addition, the group reviewed college rankings, ratings and student reviews sourced from various publications including U.S. News & World Report. Additional information was gathered from the schools’ websites.

Wright State’s baccalaureate and master’s degrees in nursing are accredited by the Commission of Collegiate Nursing Education. The pre-licensure programs have full approval from the Ohio Board of Nursing.

In general, a strong photo that shows action is going to be more effective on social media than a graphic with text on it. You want it to appear to be a natural part of social media, not an ad. However, if you absolutely must use a graphic, here are some guidelines to be more effective.

Use the correct size and orientation for your platform.

Every social media platform has unique specs depending on the type of media you are posting. Identify which platforms you wish to post to, what type of post it will be, and create a new design for each one. These sizes change periodically, so it’s a best practice to search online for the current dimensions before designing them.

Stay on brand.

If it is not on brand, it should not be on Wright State social media. Wright State’s colors are green and gold; those should be your primary colors. This provides an immediate cue to people scrolling through their feeds that your post is university related. You can find our colors, logos, downloadable fonts, and additional design guidelines in the university’s brand website at wright.edu/brand.

Like a billboard, keep the text to 3–7 total words.

Short. Concise. Impactful. Make sure it adheres to the university’s editorial style guide. Whenever possible, try to tie it to the current university messaging and existing campaigns. If there must be more than a handful of words, make two or three much larger and attention-grabbing, knowing the rest will only be seen by those who zoom in. All text should be repeated in the alt-description and body copy. Remember, your image will appear in conjunction with your handle/account name, so you do not need to put your name or individual unit logo/branding on your images.

Have a strong focus.

Do not use a photo of a crowd, collage, or other complex images. There should be an obvious visual hierarchy, such as featuring one or two people with everything else being clearly less important.

Use the 2x2 test.

When your graphic is viewed at 2 inches x 2 inches, can you still decipher everything in it within three seconds?

Do not use elements that are intended for print.

Print (posters, ads, flyers, brochures, etc.) and social media are not the same thing and are not interacted with in the same manner. For accessibility, all text should be in the body of the post, not in the image. In most cases, these things do not belong on a social media graphic:

• QR codes
• Detailed logos, graphics, charts, instructions
• Sponsors
• Email address
• Phone number
• Web address (if you must use a web address, keep it short! Request a custom redirect from the web team, e.g., wright.edu/redirect)

Let us help you!

The Office of Marketing has professional graphic designers, web designers, writers, and editors who can help your efforts be as effective as possible. Complete a project request form to get started.

Examples

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U.S. News & World Report has ranked Wright State's undergraduate engineering programs as No. 150 among hundreds of engineering programs across the nation. The program faculty are dedicated to student success and offer one-on-one support to all students. The university is also located in Dayton, Ohio, a hub of technical expertise in industrial engineering, human factors engineering, aerospace, unmanned aerial systems, engineering innovation, and more for internships and future career advancement.

If you found your way to this post, then you may be frustrated by the many nuances that mark your work as proficient or—gulp—less-than. To help, let’s look at five surprisingly common editorial pitfalls: sentence spacing, commas, apostrophes, dashes, and titles of individuals.

Tip: Bookmark the Wright State Editorial Style Guide. The university uses a modified version of the Chicago Manual of Style for publications and writing. Exceptions are Newsroom stories, which use Associated Press style; in space constraints; and advertising, which may be altered for emphasis, appeal, or aesthetics.

1. Sentence Singularity

This may make you twitch, but here goes: Using two spaces between sentences is no longer correct.

For many generations, people learned to type using a typewriter. For every letter or space typed, the typewriter’s carriage would immediately shift to the left by a fixed width to prepare for the next character. Thus, all characters and spaces were allotted the same width on the page (a monotype font). To help readers better scan the documents, students were instructed to hit the space bar twice between sentences.

The times have changed! Modern computers can adjust the spacing of words (tracking) and pairs of letters (kerning) to be aesthetically pleasing. The result? You no longer need to use multiple spaces between sentences (unless you choose a typewriter monotype font).

Use only one space between sentences.

2. Comma Confusion

We know we use commas in a list or series, to separate independent clauses, etc. But commas are also used in other ways.

• To set explanatory content or tags apart. These sentences can be read with or without the content within the commas:
  • The lecture is Friday, March 11, from 9 a.m. to noon.
  • The event, known as Fall Fest, takes place the first Friday of the semester.
  • Did you know that February 29, 2020, was a leap day?
  • Wright State is technically located in Fairborn, Ohio, but our postal address is Dayton.
  • Jane Doe, Ph.D., prefers to write anonymously.
• To indicate who you’re addressing:
  • Welcome back, students.
  • Happy birthday, Rowdy.
  • Excuse me, sir, but can you help me?
• To lead into quotes:
  • Rowdy says, “It’s time to Raider up!”
• To offset a prepositional or introductory phrase:
  • With a good breakfast, students can focus on their exam better.
  • On the one hand, snow can be quite beautiful. On the other, it can be treacherous.

Tip: Read your work aloud—when you naturally pause, insert a comma.

3. The Straight and Smart of Apostrophes

Apostrophes and quotes can be straight or curved.

Straight apostrophes, also called hash or prime marks, are used in measurements, such as to connote feet (') and inches ("), e.g., 5' 11" tall.

Curved apostrophes, also called smart apostrophes or smart quotes, are the correct marks to use in most works, including:

• Quotes: “I love editing.”
• Nested quotes, which use both outer double quotes and inner single quotes: “I’m helping him; he told me, ‘I loathe editing.’” (Note: The single quote is followed by the double quote at the end.)
• Word contractions: Can’t, haven’t
• Numerical contractions, such as graduation year: ’00, ’22 (Note: These are apostrophes/single end quotes, not single opening quote)
• Possessives: Singular—a student’s time and a dress’s stitching; Plural—all 20 of the students’ time and four dresses’ stitching (Note: In AP style, singular-possessive dress’s would be incorrect; dress’ would be correct.)

Tip: Single smart/curved quotes are often referred to as 6 (‘) and 9 (’), a visual of the curvature and where the weight of the mark is. The single opening quote (6) is seldom used, most often in a nested quote. The single closing quote (9) should be used in all contractions and shortened years. Mnemonic to help you remember which to use: 9 is fine; 6 you need to fix.

4. A Dashing Dilemma

Many people don’t notice the difference in hyphens, en dashes, and em dashes, but they are quite different and are not interchangeable. Note: At Wright State, we do not use spaces around any of these marks.

Length (-, –, —): The length of these marks increases from hyphen to en dash (named for the length of the letter n) to em dash (the length of the letter m).

Uses:

• Hyphen (-) is used to join words that are compound phrases or jointly modify a noun (if the first of the pair doesn’t end in -ly). They can also be used to help with readability. Examples: student-athlete, co-op, pre-college, fast-healing wound
  • When not to hyphenate:
    • If the first word in a join modifier ends in -ly:
      • Fast-healing wound
      • Rapidly healing wound
    • Common joint modifiers that are not followed by a noun
      • Students prefer on-campus housing
      • Students live on campus
• En dash (–) is primarily used to indicate a range or span.
  • Examples: 2–5 p.m., 2022–30, pages 48–92, 5­–6 feet, Dayton–Chicago flight
  • Also used in place of a hyphen when connecting other compound words/phrases. Examples: Wright State University–Lake Campus, World War II–era plane
• Em dash (—) can be used to offset thoughts, phrases, or lists. You can also use the em dash to show a disruption. These can include their own punctuation for emphasis. Examples:
  • She registered for Spring Semester—which would be her last!—on Tuesday.
  • Her classmates—Joe, Bo, and Flo—did too.
  • Her paper is due on—oh, never mind, it’s already been turned in.

5. Titles and Tags

Title tags and courtesy titles can be super confusing. A quick reference: In general, do not use Dr. or any courtesy title (Mr., Ms., etc.) before any person’s name. You can add a degree tag after a person’s name (Cindy Brady, Ph.D., and Wilma Flintstone, M.D.), and second references would be their last name (Brady and Flintstone).

When can you use Dr.? In formal contexts only, such as an event invitation: If a person has attained a doctorate in medicine, dentistry, or veterinary medicine, they can be referred to as Dr. (Wilma Flintstone, M.D.; future references would be Dr. Flintstone). All other earned doctorates would not use Dr., it would be name followed by degree tag (Cindy Brady, Ph.D.; future references would be Brady).

In a paragraph, if introducing someone in relation to their job title, only capitalize a job title when it precedes their name, but not if another tag is between the title and the person’s name:

Medical doctors (also for dentists or veterinarians):

• Director of Shuttle Medicine John Glenn, M.D., will be speaking. Dr. Glenn is…
• John Glenn, M.D., will be speaking. Director of shuttle medicine, Dr. Glenn is…
• John Glenn, M.D., director of shuttle medicine, will be speaking. Dr. Glenn is…

All other doctorates:

• Director of Shuttle Aviation John Glenn, Ph.D., will be speaking. Glenn is…
• John Glenn, Ph.D., director of shuttle medicine, will be speaking. Glenn is…

Still need help?

The Office of Marketing has professional editors who can review your work. Use this form to submit your document.

Financial Aid Terminology

FAFSA is the Free Application for Federal Student Aid. It is the form that families complete to apply for federal grants, loans, and work-study funds to help pay for educational costs. The FAFSA provides an EFC, or Expected Family Contribution, which is an index number that colleges use to determine how much financial aid a student is eligible to receive. The EFC factors in your family’s taxed and untaxed income, and benefits (such as unemployment or Social Security) from two years prior and current assets. We always encourage students to complete the FAFSA, you never know what funding could be available to assist you!

Scholarships are gift aid that is generally based on merit or talent. Scholarships do not need to be repaid. Look for terms renewable and non-renewable. Renewable means they can get the award each year, as long as they remain eligible. Non-renewable scholarships are a one-and-done award.

Grants are gift aid that is based on need, determined by the Free Application for Federal Student Aid (FAFSA). Grants do not need to be repaid.

Loans are contractual agreements that will require the money to be repaid plus interest. Unsubsidized student loans accrue interest while they are in school, which costs the students more. Subsidized student loans do not accrue interest as long as they are in school at least half time and other requirements. Students should carefully review estimated payments, loan deferment options, and other variables to better understand the long-term implications. For more information on loan repayment, visit studentaid.gov.
 
Work Study is a federal program that allows a student to earn money to pay for college through part-time employment. The student’s wages are partially paid through the government. Students must check the Work Study box on the FAFSA if they are interested in this option. If eligible, the student may search for available work-study jobs to find employment or contact Career Services.

Disbursement is the process of financial aid awards being deposited to student billing accounts.

Refunds are any excess financial aid that is distributed to the student upon the satisfactory completion of all requirements.

Financial Aid Timeline

October 1
Students can begin filing their FAFSA October 1 prior to the start of the academic year. For example, students began filing the 2020–21 FAFSA (based on taxes filed from 2018) for the 2020 Fall Semester in October of 2019. This allows them to apply and complete any additional requirements prior to the student’s bill being due to the university, which is generally a few weeks prior to the start of each term. It also allows students to determine how much it will cost to attend Wright State. If a student doesn’t file a FAFSA before they begin classes, they can always do so if the need arises as long as the academic year isn’t over and they are still enrolled and continue to be enrolled in classes. For example, if a student thinks they will be able to pay out of pocket for Fall 2020, and then an unexpected expense comes along in October 2020, the student can still complete the 2020-2021 FAFSA to be considered for aid. 
 
Mid November
Once a student files a FAFSA, the Department of Education can require Wright State to collect additional documentation to determine the student’s eligibility for financial aid. The Office of Financial Aid begins notifying students mid-November, prior to the start of the academic year of any additional information needed. We do this by sending an email to the student’s Wright State email account, or for new students their Admissions Portal email. Students must check WINGS Express for a list of their outstanding requirements.

February 
Once all outstanding requirements are complete, the Office of Financial Aid begins preparing award notices for students in February prior to the start of the academic year. This is because the Department of Education is required to release their Federal Pell and Campus Based Aid amounts by February 1.
 
We also have deadlines for our direct-from-high-school performance scholarships and the online competitive scholarship application through the foundation. There is also a FAFSA priority filing date to be considered for campus-based aid. These dates are listed on our important dates page.

Preparing for Fall Semester: Wright1 Card Deposit
Students can deposit excess loan monies on their Wright1 Card FA Flex account by going to WINGS Express and selecting the Student and Financial Aid tab, Wright1 Card and Meal Plan Services, Wright1 FA Flex Deposit Using Financial Aid. If this option is not available, deposits from financial aid can be made at RaiderConnect if your account qualifies.

First Day of the Semester 
Financial aid disbursement takes place on the first day of the term. Disbursement is the process of your awarded financial aid being applied to your student account.

End of the First Week of Classes
Students with a credit balance (a negative sign before the Amount Due under Current Account Status, e.g., -$15.00) will have a refund issued if all eligibility criteria are met. The Office of the Bursar begins processing refunds two business days after financial aid is disbursed to the student account. Generally, refunds from excess financial aid are sent by direct deposit or a check is mailed to the student by the end of the second week of classes. 

Please Note
Dates and processes may vary due to extenuating circumstances, holidays, or other observances. Contact RaiderConnect or consult the following helpful links for current information: 

• Financial Aid: What you need to know
• Financial Aid: Important Dates
• Admissions Dates and Deadlines

Contact RaiderConnect at RaiderConnect@wright.edu, 937-775-4000, on Twitter at @Raider_Connect, or in person at 130 Student Union during regular service hours when the campus is open.
 

As our Wright State campus partners’ marketing budgets shrink, many are opting to communicate with prospective students and others through electronic means, often by email. While visually attractive emails are not impossible to build, there are some practical limitations to this channel.

Some clients attempt to overcome this issue by developing print brochures, then posting them online or emailing them. The logic is that the brochures are prettier; so, when the recipient prints them out, they will be holding something very impressive in their hands.

In a perfect world (and with perfect printers), yes. But there are some realities we discuss with campus partners. The first reality is that there are better options.

One of these better options includes placing your content on a new web page or renovating your current website. There are several advantages to doing this over designing a brochure to place on the web or email:

• Content can be updated quickly without needing to redesign the brochure (a much slower process). Details and other content can change pretty quickly these days.
• The reader can find the information they want more quickly on a web page than by downloading a brochure, printing a brochure, then hunting through that document for the information they need.
• Web pages can look nice! The Office of Marketing web team is exceptional at organizing content, photos, and graphics in a cohesive and visually pleasing way.
• Web page content is easier for search engines to find than PDF content
• PDFs are more challenging to read on mobile devices because they do not readily adapt to screen width.
• PDFs are not readily accessible to readers with visual impairments.
• PDF email attachments may never be opened due to the reader’s reluctance to download. Some email attachments can harbor computer viruses.
• PDF email attachments can trigger spam filters, so your email may never arrive in the reader’s inbox.

The Office of Marketing can help make your existing web pages look nice without building a problematic PDF document. Our quick facts page is one example. Please consider letting us help you communicate effectively and professionally.
 

1. Follow Wright State social media accounts. The more followers we have, the more credibility and respect the accounts get from the platforms. View the directory at wright.edu/social. You can click through and follow accounts directly from there.
2. Retweet or share our posts. This gains far more visibility for the messages than simply liking or favoriting the content.
3. Tag Wright State accounts in your posts that relate to the university. This helps others more easily see how to connect with us.
4. Comment on Wright State posts. The more you comment—especially on Facebook and Instagram—the more their algorithms will allow our content to be seen.
5. Regularly interact with the accounts and posts. Rather than sharing a lot at once, try to share a post each time you log in. This will help our content stay top-of-mind and not get lost in the volume and algorithms.
6. Add your own validation to the content you share from Wright State. Preface the post with your own experience relating to the story or message.
7. Be proactive; don’t wait for our posts. If you see a story about Wright State from other sources, share it and tag us in it so we can see it too.
8. Stand up for Wright State. If you see someone making false claims or badmouthing the university, counter it with good news or links to clear up the misunderstanding. If nothing else, ask them WHY they feel that way. You can also send a link and/or screenshot of the post to us at socialmedia@wright.edu so we may engage or monitor.
9. Tag influencers in Wright State content. If you know a particular school, guidance office, mayor, chamber of commerce, etc., would find value in the story or message, tag them or share the post to their account(s).
10. Be proud. People need repetition to believe you truly care. Don’t assume that by posting once, people will take your word on it. Consistent positive messaging shows that you are sincerely proud of Wright State.

Have questions? Would you like to learn more? 
Email Social Media Program Director Katie Halberg at katie.halberg@wright.edu.
 

U.S. News & World Report named Wright State University's graduate business programs as some of the top programs for veterans. Our programs are ranked for their affordability and quality. Wright State University also offers a Veteran and Military Center with personal support, study spaces, and GI Bill help for veterans and other military-connected students.

Optimal released its list of most affordable supply chain management degrees in the nation and named Wright State's Master of Science in Logistics and Supply Chain Management as number 23 on this list.

"Our goal is to show data that is difficult to find elsewhere,” said Optimal CEO Sung Rhee. “With this launch, Guide to Online Schools shows students what they can reasonably expect to make in salary 10 years after graduating from a particular program. We want people to know how their education choices can measurably impact their financial futures."

Wright State University program will give you a graduate education that will enhance your leadership career in the field of logistics and supply chain management. If you are curious, passionate about innovation, and like solving problems, a Wright State degree in supply chain management will prepare you to excel in a wide variety of career paths and industries.

Read the full press release.

The Master's of Education in Literacy at Wright State was recently recognized by topeducationdegrees.org in their list of Top 35 Best Reading Specialist/Reading and Literacy Master’s Online 2019.

In the summer of 2019, Wright State University began to solicit ideas for a university tagline. A tagline is part of a brand’s identity, capturing its essence. While that process has been paused for the time being, the Office of Marketing still rallied behind the theme represented in dozens of suggestions. Many community members offered ideas that supported the momentum of moving into a new, positive era—a time of great hope, growth, and unity. From these inspirational suggestions, the new campaign Right Here. Right Now. Wright State. was born. This marketing campaign is a theme we can use in our messaging and advertising. It is not our tagline or our brand, but is a specific motivation, a rallying cry we can use to spread our Wright State stories into the world.

Launched in the fall of 2019, the Right Here. Right Now. Wright State. campaign supports Wright State’s institutional goals of improving recruitment, retention, and relationships. This includes undergraduate, graduate, and international efforts. 

When every school, division, and unit uses the campaign in their communications, this unified voice is powerful and conveys with amplification the excitement of the campaign. This campaign does not replace the Wright State University brand, but is used in conjunction with it as appropriate. Please visit wright.edu/brand to see institutional brand guidelines.

The Right Here. Right Now. Wright State. campaign dialogue represents our position:
Generations have come through Wright State, each making their own mark. Now is your time, your opportunity. We welcome you and your family to join us for the journey to take you from student to professional. You can find your passion, find your people, find your mentor, find your future. Right Here. Right Now. At Wright State.

The campaign mood is comprised of bold energy, motivation, immediacy, excitement, and anticipation, illustrating that this is your time, your moment to shine. Now is the time. Wright State University is the place to make it happen.

When sharing online the positive things happening at Wright State, use the hashtag #WrightStateRightNow to tie it to this campaign. If you encounter prospective students who are curious about Wright State, you can send them to wright.edu/now (undergraduates) or wright.edu/nowgrad (graduate students) to request information and learn why Wright State is the place to be right now.  

As Maya Angelou noted, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” 

To successfully implement this campaign, the entire community must adopt the upbeat, positive mood, incorporating it into everyday work and processes. Please contact Amanda Earnest-Reitmann (amanda.earnest-reitmann@wright.edu) in the Office of Marketing to request a copy of the campaign style guide. If you have brochures or other materials that you’d like to update to reflect the new campaign, submit your request now at https://www.wright.edu/marketing/services/project-request.

Wright State University has thrived for more than 50 years under the philosophy that our region and communities deserve the best higher education experience possible at an incredible value. We provide the opportunities to help cultivate lifelong learners and critical thinkers.

10 Things You Can Do Right Here. Right Now.

1. Talk to people about your positive experiences here.
2. Wear your Wright State apparel…everywhere! 
3. Celebrate #GreenAndGoldFriday within your department and classes. Wear your Wright State colors proudly every Friday and share photos online with the related hashtag.
4. Attend campus events to talk to visitors and share your Wright State story.
5. Promote your Wright State events, stories, and photos on your personal social media.
6. Invite people to Wright State events. Through art, athletics, symposiums, lectures, or admissions open houses, we want the public to see how much greatness is happening here.
7. Share Wright State newsroom stories (wright.edu/news) and social media posts.
8. Tell others about the success of your current and former students.
9. Check your college or department’s social media accounts. Are you following them? Are they active, listed in the online directory (wright.edu/social), and branded with the W profile picture? Help feed content to your current social media admin, or contact marketing for additional assistance.
10. Use Wright State hashtags online so we can engage with or share your content: #WrightState; #RoadRaiders, wearing Wright State apparel away from campus; #braggingWrights, points of pride; #WrightStateRightSchool, supporting admissions; #WrightStateRightNow, supporting our Right Here. Right Now. Wright State. marketing campaign.

Partner with Admissions, Marketing, and Communications

Admissions: jennifer.mccamis@wright.edu 

• Inform admissions of upcoming K–12 or community college opportunities you’ve initiated, accepted, or declined, whether on or off campus. These may include classroom visits, career days, or visits to your department on campus. Enrollment Management may be able to help.
• Request admissions materials to share at your next events, including academic information pieces, lead cards for prospective students to fill out, and invitations for upcoming events.
• Volunteer to help with their events. Prospective students and their families really love to hear directly from their future faculty and staff. These brief connections make a huge impression.
• Email contact information of students interested in attending Wright State, whether they are in high school, considering transferring here, or thinking about finally going back to college.
• Review wright.edu/visit to see if there are additional events that should be added or existing upcoming events you can help promote through your department’s communications.

Marketing: mark.anderson@wright.edu

• Visit wright.edu/brand to find downloadable PowerPoint and poster templates. Need a customized PowerPoint or poster template to help spread your Wright State story? Email amanda.earnest-reitmann@wright.edu to request one for free.
• Contact annette.mccoy@wright.edu to request free in-stock Wright State swag to distribute at high school visits or other recruitment-oriented events.
• Use the Web Support link, found at the bottom of every Wright State web page, to send corrections to or questions about your own program’s website or other Wright State pages.
• Add your Wright State events to the university calendar at wright.edu/calendar.
• Share your unique marketing opportunities and ideas! Marketing also welcomes your feedback on existing campaigns.
• Request access to Sprout Social for your department to schedule and monitor content on your Wright State social media accounts.

Communications: seth.bauguess@wright.edu

• Reach out to communications if you have expertise in a trending news topic and would be willing to speak to the media. 
• Respond quickly if/when you are contacted about a media opportunity; the media representatives are typically on very tight deadlines, often as short as hours or a day or two.
• Request media training or talking points if you are nervous or would like a more polished and sophisticated presence during interviews.
• Send story ideas, whether they are just a tip or a full, comprehensive account.

Your Stories, Photos, and Videos Are Powerful

Email news@wright.edu

Toot Your Own Horn 

Have a great story? Unique research project? Win a major award? We can’t tell everyone if we don’t know about it. Shed that modesty and let us know so we can help promote your work and accomplishments.

Elevate Your Colleagues

Sometimes a person is simply too shy or uncertain if their work is newsworthy. That uncertainty can cause them to not get the recognition they deserve. If you have a colleague who is deserving of the spotlight, let us know!

Promote Your Students and Alumni  

People like to read about those who they can relate to. We’re not always seeking the stories about the valedictorian who has climbed 30 mountains, had 10 internships, and can speak 12 languages (though that would certainly be impressive!). We want to hear about those everyday sparks, the moments and projects that bring the average student up to the next level. Students with interesting real-life experiences that pair unexpectedly with unusual or conflicting majors. Alumni who have found a new way of doing something ordinary or extraordinary.

Visually Compelling

Is there a project or activity that can generate interesting photos or videos? These are the best ways to capture an audience’s attention and make them want to read more. 

Admissions Fast Facts

• 13,000 students
• 110,000 alumni
• 13:1 student to faculty ratio

Quick Links

• wright.edu/admissions
• wright.edu/scholarships
• wright.edu/tuition
• wright.edu/visit

1. Emphasize your primary call to action (CTA): Define what the reader should do after reading your message BEFORE writing.
2. One message per communication: Do not piggyback your messages. Readers will not respond to your CTA if you confuse them.
3. Always include one or more reader benefits to completing the desired action in the body copy.
4. Be polite and positive: Use optimistic and communication-building language.
5. Short and concise; email should be able to be read in its entirety in less than a minute. Try to stick to 50 to 100 words.
6. Follow the Editorial Style Guide. Some guidelines include:
   1. Do not use WSU. There are too many universities with the abbreviation WSU.
   2. Do not capitalize any word unless it is the full proper noun, including major names, university, college, and committee names.
   3. Always include the area code in the phone number (937-775-####), especially with the new Dayton area code coming soon.
   4. For dates, use the month and a number without -st, -nd, -rd. If adding the year, put a comma before and after the year unless the year ends the sentence. Example: I was hired on December 21, 2018, but didn’t start until January 1, 2019.
   5. Keep a space between the number and the a.m. or p.m. If the a.m. or p.m. ends the sentence, do not add an extra period at the end. If the time given is on the hour, you may omit the “:00”. Example: The seminar started at 9 a.m. and ended at 4:30 p.m.
   6. Visit the Editorial Style Guide webpage and bookmark it for quick references.
7. Do not confuse by providing multiple contacts—use one email address and one phone number.
8. Accessibility, usability, searchability, spam:
   1. Do not use the phrase “click here.” This is not accessible for people with visual impairments. Instead, use “Visit the (name) website to …” The website name should be hyperlinked.
   2. Do not use colorful text. Stick with black and white.
   3. Do not use images or attachments in text-based email. If you must include an image or attachment (such as a flyer), be sure the information is repeated as text within the email body so it can be accessible to readers with visual impairments.
   4. Do not use red flag words in your subject line or content, including: free, guarantee, fast, 100%, apply, congratulations, for you, income, limited time, marketing, now, opportunity, passwords, promise, unlimited, urgent, vacation.
9. Write to your audience, not to your administrator. Think about the wants, needs, and hopes of your audience. Use language they are familiar with; avoid jargon and academic speak.
10. Triple-check all dates, times, locations, and contact information.

Remember, you can and should have your work edited by at least one other individual. The Office of Marketing is a great resource if you need another set of eyes. There is no charge for this service. Proofreading and Editing Request