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Office of Marketing

Strategy

Our office can work with you to develop a cohesive marketing strategy to achieve the optimal return on your marketing efforts.

How We Can Help

  • Strategic marketing, both long and short-term plans
  • Brand alignment and standardization strategies
  • Audience specific integrated marketing communication plans and channel tactics
  • Website improvement and enhanced metrics
  • Social media tactics and strategy

Here’s what your unit’s strategic plan might include:

  • Defining goals, objectives, and measures of success
  • Analysis of strengths, weaknesses, opportunities, and threats (SWOT)
  • Competitive assessment and differentiation
  • Value proposition
  • Market positioning
  • Key market segments (demographics, psychographics, decision behavior, influencers)
  • Analysis of key decisions in the “customer’s” or prospect’s journey
    (e.g. inquire, visit, apply, enroll; e.g. attend, engage, give-back, donate)
  • Key features and benefits, effective messaging, optimal channels, and marketing mix
  • Integrated marketing communications plans to reach and motivate prospects in each segment through their decision cycle (including traditional media, social media, emerging channels, joint-marketing partnerships)
  • Prioritized budget recommendations and implementation timelines ranging from no-cost options to higher-cost options based on measurable return on investment

Get Started

We look forward to partnering with you to help your unit achieve its mission and vision. We take a phased approach beginning with no-cost or low-cost short-term plans, integrated with multi-year strategies to achieve your long-term goals.