Athletics

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Athletics Logo

All university athletics marks are registered trademarks and must be used in accordance with the guidelines outlined in this Brandbook. This includes secondary and tertiary marks, to which all these same rules apply.

Athletics marks are restricted to athletics-related marketing and communications. They should not be used on printed materials or websites that promote academics or university programs and services without permission from the Office of Marketing. However, athletics marks can be used on materials to promote school spirit. An example of this would include Homecoming publications.

Primary Athletic Mark

The primary athletic mark should be used as often as possible. The acceptable minimum width for printed applications of these marks is 1.5 in.

Wright State Athletics primary logo

Athletic Wordmarks

All athletic wordmarks are registered trademarks and must be used in accordance with the guidelines outlined this Brandbook.

Primary Athletic Wordmark

The primary athletic mark should be used as often as possible. The acceptable minimum width for printed applications of these marks is 1.5 in.

Wright State Athletics primary wordmark

Additional marks

These marks may be used in situations where the primary mark is not feasible. The acceptable minimum width for printed applications of these marks is 1 in.

Wright State Athletics secondary wordmark     Wright State Athletics secondary wordmark

Wright State Athletics secondary wordmark WSU      Wright State Athletics secondary wordmark WSU

Special Use Athletics Marks

The acceptable minimum width for printed applications of these marks is 1 in. These marks may be used in special situations, with prior approval. Call the Office of Marketing for information.

Athletic Alphabet

The athletic alphabet is a series of letters designed exclusively for use by Wright State Athletics. Each letter is available as an .eps file, and letters are combined to create branded words, such as BASKETBALL as shown in the example. This is a NOT a font.

Wright State Athletics alphabet

Paw Print

The paw print mark is reserved for the exclusive use of Wright State sports clubs.

Wright State Athletics paw print

Youth Mark

The youth mark is used primarily for promotion of athletics-related youth events and merchandise.

Wright State Athletics youth mark


Lake Campus Mascot

The Laker mascot is designed exclusively for use by Lake Campus Athletics.

Wright State Lake Campus athletics logo


Unacceptable Usage

As a rule of thumb, if you change the logo at all, it is probably in violation, so talk to a branding contact before printing, airing, or posting.

All athletic marks are registered trademarks and must be used in accordance with the guidelines outlined in this Brandbook. This includes secondary and tertiary marks, to which all these same rules apply.

Wright State Athletics Violation - don't manipulate the art

Don't manipulate the art.

Wright State Athletics Violation - don't add elements

Don't add or combine elements.

Wright State Athletics Violation - don't depict "WSU" in anything other than the athletic font

Don't depict "WSU" in anything other than the athletic font.

Wright State Athletics Violation - don't change the colors

Don't change the colors.

Wright State Athletics Violation - don't rotate the logo

Don't rotate the logo.

Wright State Athletics Violation - don't use unapproved lines of type with marks

Don't use unapproved lines of type with marks.


Logo Phaseout

As of March 2017, the following athletics marks have been discontinued and may no longer be reproduced.

Wright State Athletics secondary logoWright State Athletics secondary logo


Athletics color palette

Color Palette

These colors make up the elements of the various athletic marks, and can be used in athletics applications.

 

Raider Green

PMS: 349
CMYK: 90/33/100/26
RGB: 2/105/55
HEX: 026937

 

Raider Gold

PMS: 7407
CMYK: 20/35/80/0
RGB: 206/160/82
HEX: CEA052

 

McLin Gold

PMS: 7401
CMYK: 0/10/40/0
RGB: 255/255/165
HEX: FFE1A5

 

Nutter Orange

PMS: 1595
CMYK: 10/75/100/0
RGB: 222/99/40
HEX: DE6328