Viral Marketing and Social Media

Course Type: 
MKT
Code: 
7150
Level: 
Graduate
Credit Hours: 
3
Schedule Type: 
Lecture
Description: 

This course focuses on theory, application and practice associated with viral marketing activities. Goals for students are 1) identify the major components of a viral marketing campaign 2) understand how the viral marketing approach is being used strategically by advertisers and marketers 3) understand the psychological motivations associated with content sharing (WOM).

Prerequisites: 

Graduate level MBA 7600 Minimum Grade of C

Restrictions: 
Must be enrolled in one of the following Levels: Graduate, Medical, Professional. Must be enrolled in one of the following Colleges: Raj Soin College of Business.