Digital Marketing

Course Type: 
MKT
Code: 
7100
Level: 
Graduate
Credit Hours: 
3
Schedule Type: 
Lecture
Description: 

This course highlights key fundamentals of successful integrated online/offline marketing with an emphasis on using the Internet & other marketing tools and technologies. Objectives are to understand basic principles of marketing; how to design an e-commerce web site using Internet marketing principles & various Internet Business Models; the legal, social & ethical issues faced by Internet marketers; global implications & how to use technologies in marketing.

Prerequisites: 

Graduate level MBA 7600 Minimum Grade of C

Restrictions: 
Must be enrolled in one of the following Levels: Graduate, Medical, Professional. Must be enrolled in one of the following Colleges: Raj Soin College of Business.