Consumer Behavior

Course Type: 
MKT
Code: 
7050
Level: 
Graduate
Credit Hours: 
3
Schedule Type: 
Lecture
Description: 

The fundamental goal of this course is to help students develop a strategic perspective for understanding and applying the psychological and sociological aspects of both industrial and consumer buyer behavior. Psychological, societal, and cultural influences on consumer decisions are examined. Marketing strategy implications of conceptual constructs are discussed.

Prerequisites: 

Graduate level MKT 7600 Minimum Grade of D (MKT 7600 can be taken concurrently)

Restrictions: 
Must be enrolled in one of the following Levels: Graduate, Medical, Professional.