Viral Marketing and Social Media

Course Type: 
MKT
Code: 
4150
Level: 
Undergraduate
Credit Hours: 
3
Schedule Type: 
Lecture
Description: 

Focuses on theory, application and practice associated with viral marketing activities. Goals for students are to identify the major components of a viral marketing campaign, understand how the viral marketing approach is being used strategically by advertisers and marketers and understand the psychological motivations associated with content sharing.

Prerequisites: 

Undergraduate level MKT 2500 Minimum Grade of C

Restrictions: 
May not be enrolled as the following Classifications: Freshman. Must be enrolled in one of the following Degrees: BS in Business.