Digital Marketing

Course Type: 
MKT
Code: 
4100
Level: 
Undergraduate
Credit Hours: 
3
Schedule Type: 
Lecture
Description: 

Basic principles of internet marketing and use of selected technologies e.g., advertising, search engine optimization, viral/social marketing, online surveys, web design, analytics, SPSS, geodemographics.

Prerequisites: 

Undergraduate level MKT 2500 Minimum Grade of C

Restrictions: 
May not be enrolled as the following Classifications: Freshman. Must be enrolled in one of the following Degrees: BS in Business.