Brittney C. Whiteside is the executive associate athletics director at the University of Virginia in Charlottesville. She is a member of the department's executive leadership team, overseeing the external operations of corporate sponsorships, ticket sales, branding, marketing, licensing, broadcast and strategic revenue generation. In addition, she serves as the senior woman administrator with oversight of diversity, equity, inclusion and Title IX planning.
Prior to joining UVA, she served as senior associate athletics director at Appalachian State University and director of external engagement at the University of Missouri.
With over 10 years of experience in higher education, Whiteside has a diverse background in operational and strategic planning, fundraising, academic affairs, human resources, corporate partnerships and community relations.
A native of Columbus, Whiteside received her bachelor’s degree in psychology in 2007 and master’s degree in rehabilitation counseling in 2012 from Wright State. She was a four-year letter winner on the women’s basketball team and played professionally in Germany before returning to the Dayton area to begin her career in athletics administration at Wright State.
Term ends December 2023.