Wright State University regulates and controls the use of the university’s name and other marks, words, logos, and symbols. All requests for their use must be coordinated through the Office of General Counsel and Printing Services.

When ANY DEPARTMENT INCLUDING student organizations becomes involved in developing products bearing Wright State University’s marks, such activities must be coordinated through Printing Services, accompanied by artwork or graphics and details as to THE MANNER IN WHICH the university mark will be used. The artwork or graphics must be approved by the Office of Communications and Marketing. ANY ITEM BEARING A UNIVERSITY MARK MUST BE PRODUCED BY A LICENSED VENDOR ONLY. A list of licensed vendors may be obtained from Printing Services or the Office of General Counsel.

WSU's Licensing Program


Wright State University established a licensing program in 1989 in response to the demand and need to positively promote its image while protecting its trademark rights. In order to use the university's name or any of its marks or variations of its marks on commercial products, one must obtain permission by securing a licensing agreement. The university licenses only those products that reflect favorably on it and that depict quality and good taste. This helps to preserve the university's good name and reputation.

Trademarks


A trademark is any mark, word, letters, or symbol associated with its owner that can be distinguished from those of its competitors. The university asserts ownership over its name and any other mark, logo, insignia, seal, design, symbol, or any combination of these, that has come to be associated with Wright State. Creative designs that encompass underlying university trademarks are subject to licensing as well.

Obtaining a License


For license application, details concerning royalty payments, and reporting contact:

Learfield Licensing Partners
8900 Keystone Crossing, Suite 605
Indianapolis, IN 46240
(317) 699-0818

Internal Use of University's Marks


Any use of the university's marks by departments or student organizations for fundraising or promotional purposes must be accompanied by artwork or graphics and details as to how the university mark will be used. The artwork or graphics must first be approved by the Office of Communications and Marketing. All departments and student organizations are required to use a licensed manufacturer to produce the items. Promotional orders may be eligible for a royalty fee waiver.

Scholarships


After expenses, royalty income from the licensing program is used for student scholarships.

Enforcement


The Office of General Counsel actively enforces the ownership of the university's marks, names, and symbols. Retailers, distributors, manufacturers, and sales representatives are equally responsible for the purchase and resale of licensed goods.

For further information, contact the Office of General Counsel at (937) 775-4452.

Mailing Address:
Office of General Counsel
Wright State University
3604 Colonel Glenn Hwy.
Dayton, OH 45435-0001

Wright Way Policy

2304.1 General Policy

Wright State University regulates and controls the use of the university's name and other marks, words, logos, and symbols. All requests for their use must be coordinated through the Office of General Counsel.

2304.2 Protection, Promotion, and Control

The university has entered into an agreement with the Licensing Resource Group. This agreement is designed to protect, promote, and control the commercial and noncommercial use of Wright State University's registered trademarks, words, logos, and symbols. This agreement includes items produced for revenue generation and items used for gifts and promotional purposes.

2304.3 Licensing Office

When a university department or student organization becomes involved in developing products bearing Wright State University's marks, such activities must be coordinated through the Office of General Counsel, accompanied by artwork or graphics and details as to how the university mark will be used. The artwork or graphics must be approved by the Office of Communications. All departments and student organizations must use a licensed manufacturer to produce the items. A list of licensed vendors is available at the Office of General Counsel or the Office of Strategic Procurement and at http://www.wright.edu/cm/resources/wsu_id_manual.pdf.