Fall 2020 Update

Fall 2020 Update: Wright State University’s Dayton and Lake Campuses plan to return to teaching for 2020 Fall Semester on August 24 with a dynamic and flexible mixture of in-person and remote courses. Read more about our Right Here. Wright State. This Fall. plan.

The Wright State University Brand

Athletics

On this page:

Athletics Logo

All university athletics marks must be used in accordance with the guidelines outlined in this Brandbook. This includes secondary and tertiary marks, to which all these same rules apply.

Athletics marks are restricted to athletics-related marketing and communications. They should not be used on printed materials or websites that promote academics or university programs and services without permission from the Office of Marketing. However, athletics marks can be used on materials to promote school spirit. An example of this would include Homecoming publications.

Primary Athletic Mark

The primary athletic mark should be used as often as possible. The acceptable minimum width for printed applications of these marks is 1.5 in.

Wright State Athletics primary logo

Athletic Wordmarks

All university athletics trademarks, including wordmarks, must be used in accordance with the guidelines outlined this Brandbook.

Primary Athletic Wordmark

The primary athletic mark should be used as often as possible. The acceptable minimum width for printed applications of these marks is 1.5 in.

Wright State Athletics primary wordmark

Additional marks

These marks may be used in situations where the primary mark is not feasible. The acceptable minimum width for printed applications of these marks is 1 in.

Wright State Athletics secondary wordmark     Wright State Athletics secondary wordmark

Wright State Athletics secondary wordmark WSU      Wright State Athletics secondary wordmark WSU

Special Use Athletics Marks

The acceptable minimum width for printed applications of these marks is 1 in. These marks may be used in special situations, with prior approval. Call the Office of Marketing for information.

Athletic Alphabet

The athletic alphabet is a series of letters designed exclusively for use by Wright State Athletics. Each letter is available as an .eps file, and letters are combined to create branded words, such as BASKETBALL as shown in the example. This is a NOT a font.

Wright State Athletics alphabet

Paw Print

The paw print mark is reserved for the exclusive use of Wright State sports clubs.

Wright State Athletics paw print

Youth Mark

The youth mark is used primarily for promotion of athletics-related youth events and merchandise.

Wright State Athletics youth mark


Lake Campus Athletics Logo

Lake Campus Athletic Mark

The Lake Campus athletic mark should be used as often as possible. The acceptable minimum width for printed applications of these marks is 1.5 in.

Wright State Lake Campus athletics logo

Athletic Wordmarks

All university athletics trademarks, including wordmarks, must be used in accordance with the guidelines outlined this Brandbook.

Lake Campus Athletic Wordmark

The Lake Campus athletic mark should be used as often as possible. The acceptable minimum width for printed applications of these marks is 1.5 in.

Wright State Lake Campus Athletics Wordmark


Unacceptable Usage

As a rule of thumb, if you change the logo at all, it is probably in violation, so talk to a branding contact before printing, airing, or posting.

All athletic marks are registered trademarks and must be used in accordance with the guidelines outlined in this Brandbook. This includes secondary and tertiary marks, to which all these same rules apply.

Wright State Athletics Violation - don't manipulate the art

Don't manipulate the art.

Wright State Athletics Violation - don't add elements

Don't add or combine elements.

Wright State Athletics Violation - don't depict "WSU" in anything other than the athletic font

Don't depict "WSU" in anything other than the athletic font.

Wright State Athletics Violation - don't change the colors

Don't change the colors.

Wright State Athletics Violation - don't rotate the logo

Don't rotate the logo.

Wright State Athletics Violation - don't use unapproved lines of type with marks

Don't use unapproved lines of type with marks.


Logo Phaseout

As of March 2017, the following athletics marks have been discontinued and may no longer be reproduced.

Wright State Athletics secondary logoWright State Athletics secondary logo