Business Analytics Concentration

Element One: 6 Hours

Element Two: 4 Hours

Required:

• MTH 2280 - Business Calculus Credit Hour(s): 4

• or

Element Three: 6 Hours

Element Four: 3 Hours

Element Five: 6 Hours

Required:

• EC 2040 - Principles of Microeconomics Credit Hour(s): 3

• or

• EC 2050 - Principles of Macroeconomics Credit Hour(s): 3

•  

• FIN 2050 - Personal Financial Decision Making Credit Hour(s): 3

Element Six: 8 Hours

Additional Core Courses: 6 Hours

Required: Select Either

• EC 2040 - Principles of Microeconomics Credit Hour(s): 3

• or

• EC 2050 - Principles of Macroeconomics Credit Hour(s): 3

Courses that may be taken prior to admission to RSCOB:

• ACC 2010 - Accounting Principles I Credit Hour(s): 3
• ACC 2020 - Accounting Principles II Credit Hour(s): 3
• MS 2040 - Introduction to Business Statistics Credit Hour(s): 3
• MS 2050 - Quantitative Business Modeling Credit Hour(s): 3
• MKT 2500 - Principles of Marketing Credit Hour(s): 3
• FIN 2210 - Financial Management I Credit Hour(s): 3

Courses that require admission to RSCOB:

• ENG 3000 - Business Writing Credit Hour(s): 3
• LAW 3000 - Legal Environment of Business Credit Hour(s): 3
• MGT 3100 - Management and Organizational Behavior Credit Hour(s): 3
• MIS 3000 - Fundamentals of Information Systems Credit Hour(s): 3
• SCM 3070 - Operations and Supply Chain Management Credit Hour(s): 3
• MGT 3110 - Business Ethics and Leadership Development Credit Hour(s): 3
• MGT 4990 - Strategy: Domestic & International Perspectives Credit Hour(s): 3

MKT Required Courses: 9 Hours

• MKT 3100 - Consumer and Organizational Buyer Behavior Credit Hour(s): 3
• MKT 3500 - Marketing Research and Decision Making Credit Hour(s): 3
• MKT 4900 - Marketing Strategy Credit Hour(s): 3

Business Analytics Track: 15 Hours

Required Courses:

• MIS 3810 - Introduction to Business Data Credit Hour(s): 3
• MIS 3840 - Data Visualization for Business Credit Hour(s): 3

•  

• Take three from the following courses (9 hours):

• MKT 4100 - Digital Marketing Credit Hour(s): 3
• MKT 4650 - Marketing Analytics Credit Hour(s): 3
• MKT 4670 - Marketing Analytics: Tools and Insights Credit Hour(s): 3
• MKT 4690 - Marketing Analytics: Big Data and Predictions Credit Hour(s): 3

Marketing Electives: 9 Hours

Select three from the following:

• MKT 3200 - Principles of Selling Credit Hour(s): 3
• MKT 3300 - International Marketing Credit Hour(s): 3
• MKT 3400 - Integrated Marketing Communications Credit Hour(s): 3
• MKT 3600 - Retailing and E-Commerce Credit Hour(s): 3
• MKT 3700 - Creativity, Problem Solving, and Communication Credit Hour(s): 3
• MKT 4300 - Entrepreneurship Credit Hour(s): 3
• MKT 4400 - Services Marketing Credit Hour(s): 3
• MKT 4700 - Marketing Challenges Credit Hour(s): 3
• MKT 4850 - Special Topics in Marketing Credit Hour(s): 3
• MKT 4870 - Independent Studies in Marketing Credit Hour(s): 1 to 4