MBA 755 - Designing and Implementing Competitive Strategies
| Project Overview |
Project Description:
MBA student teams researched the opportunities and threats of a community-wide electronic health records (EHR)
database for organizations in various sectors of the healthcare industry. An electronic health record database
can combine inpatient and outpatient medical data from multiple healthcare providers. Teams presented their
research to a panel of executives from the healthcare and information technology industries.
The teams' analysis addressed the impact on business models of hospitals,
outpatient care providers, physician practices, research organizations and
pharmacies. Specific issues addressed include the following:
- Which types of organizations
(among direct competitors) stand most to gain
- The value organizations
can obtain
- How the “owner” of the
EHR system can appropriate that value (i.e., revenue model)
- The costs organizations will
incur to participate in the system
- Incentives that might motivate
organizations to participate, and
- Strategies they might pursue
to promote community-wide adoption.
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| Professional Value |
“The ability to effectively present ideas is an essential business skill.
Having students deliver their results to an industry panel, while it can be
intimidating, is an important step in the development of the students and
their business skills."
Terry Rapoch, VP of IT Services, NCR
“From working with students, the Center staff assisted in their ongoing development efforts of health information technology projects in the Dayton community. The class also served as an excellent launching point for the development of HIT curricular content for students in the health professions training programs, and students in other appropriate and related disciplines throughout the university.”
Kate Cauley, Ph. D., Director of Center for Health Communities |
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| Student
Value |
“I gained a better understanding
of how to translate information and data into strategy and
recommendations. Just gathering the information is one thing,
but presenting in a way in which it is useful in a real sense
is quite another thing.”
Lisa Arose
“This project reinforced my belief that an MBA at Wright State
stands for quality and the skills learned are relevant and
applicable in the business world today. Clearly, the
opportunity to work a real life project is a valuable summary
of all the skills acquired in an MBA.”
Moctar Mohameden |
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| MBA Student Project Teams |
Team 1: Rebecca Hughes, Megan Keener. Ralph Koussa. Lisa Arose and Ken Ross. Team member not pictured, Craig Minor.
Team 2: Traci Kendrick, Jennifer Liu, Moctar Mohameden and Ilda Kocmick. Team member not in view, Jaime Duvall. |
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An MBA from the Raj Soin College of Business is more than a credential—it’s an investment in your future that pays huge dividends and adds value to your career.
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To be a dynamic business leadership learning community, nurturing life-long education, creating positive impact on business and society.
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The faculty and I care deeply about our students, their academic success and future career opportunities.
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