Fall 2020 Update

Fall 2020 Update: Wright State University’s Dayton and Lake Campuses plan to return to teaching for 2020 Fall Semester on August 24 with a dynamic and flexible mixture of in-person and remote courses. Read more about our Right Here. Wright State. This Fall. plan.

Office of Marketing

Web

Wright State has a single web system for all university colleges and departments. This is unusual in a university setting and makes many benefits possible. We invite you to contact the web team to learn more about our content management system.

Get Started

We look forward to partnering with you on all of your web needs.

  • For edits to an existing website or web page or adding new pages to an existing website, submit a web support request to the Office of Marketing by using the Web Support link at the bottom of the most appropriate page for the request.
  • To request a completely new website, use the project request form to contact the Office of Marketing.

Let Us Help You

  • Current website analysis and improvement
  • Navigation strategy
  • Event websites and landing pages
  • Search engine marketing (SEO) optimization and strategy
  • E-marketing

Recent Web Blog Posts

PDF Brochures for the Web or Email? A Better Alternative

Jun 23, 2020

As our Wright State campus partners’ marketing budgets shrink, many are opting to communicate with prospective students and others through electronic means, often by email. While visually attractive emails are not impossible to build, there are some practical limitations to this channel.

Some clients attempt to overcome this issue by developing print brochures, then posting them online or emailing them. The logic is that the brochures are prettier; so, when the recipient prints them out, they will be holding something very impressive in their hands.

In a perfect world (and with perfect printers), yes. But there are some realities we discuss with campus partners. The first reality is that there are better options.

One of these better options includes placing your content on a new web page or renovating your current website. There are several advantages to doing this over designing a brochure to place on the web or email:

  • Content can be updated quickly without needing to redesign the brochure (a much slower process). Details and other content can change pretty quickly these days.
  • The reader can find the information they want more quickly on a web page than by downloading a brochure, printing a brochure, then hunting through that document for the information they need.
  • Web pages can look nice! The Office of Marketing web team is exceptional at organizing content, photos, and graphics in a cohesive and visually pleasing way.
  • Web page content is easier for search engines to find than PDF content
  • PDFs are more challenging to read on mobile devices because they do not readily adapt to screen width.
  • PDFs are not readily accessible to readers with visual impairments.
  • PDF email attachments may never be opened due to the reader’s reluctance to download. Some email attachments can harbor computer viruses.
  • PDF email attachments can trigger spam filters, so your email may never arrive in the reader’s inbox.


The Office of Marketing can help make your existing web pages look nice without building a problematic PDF document. Our quick facts page is one example. Please consider letting us help you communicate effectively and professionally.
 

How to amplify Wright State messages in social media

May 01, 2020
  1. Follow Wright State social media accounts. The more followers we have, the more credibility and respect the accounts get from the platforms. View the directory at wright.edu/social. You can click through and follow accounts directly from there.
  2. Retweet or share our posts. This gains far more visibility for the messages than simply liking or favoriting the content.
  3. Tag Wright State accounts in your posts that relate to the university. This helps others more easily see how to connect with us.
  4. Comment on Wright State posts. The more you comment—especially on Facebook and Instagram—the more their algorithms will allow our content to be seen.
  5. Regularly interact with the accounts and posts. Rather than sharing a lot at once, try to share a post each time you log in. This will help our content stay top-of-mind and not get lost in the volume and algorithms.
  6. Add your own validation to the content you share from Wright State. Preface the post with your own experience relating to the story or message.
  7. Be proactive; don’t wait for our posts. If you see a story about Wright State from other sources, share it and tag us in it so we can see it too.
  8. Stand up for Wright State. If you see someone making false claims or badmouthing the university, counter it with good news or links to clear up the misunderstanding. If nothing else, ask them WHY they feel that way. You can also send a link and/or screenshot of the post to us at socialmedia@wright.edu so we may engage or monitor.
  9. Tag influencers in Wright State content. If you know a particular school, guidance office, mayor, chamber of commerce, etc., would find value in the story or message, tag them or share the post to their account(s).
  10. Be proud. People need repetition to believe you truly care. Don’t assume that by posting once, people will take your word on it. Consistent positive messaging shows that you are sincerely proud of Wright State.

Have questions? Would you like to learn more? 
Email Social Media Program Director Katie Halberg at katie.halberg@wright.edu.
 

Right Here. Right Now. Wright State.

Mar 09, 2020

Right Here. Right Now. Wright State.

In the summer of 2019, Wright State University began to solicit ideas for a university tagline. A tagline is part of a brand’s identity, capturing its essence. While that process has been paused for the time being, the Office of Marketing still rallied behind the theme represented in dozens of suggestions. Many community members offered ideas that supported the momentum of moving into a new, positive era—a time of great hope, growth, and unity. From these inspirational suggestions, the new campaign Right Here. Right Now. Wright State. was born. This marketing campaign is a theme we can use in our messaging and advertising. It is not our tagline or our brand, but is a specific motivation, a rallying cry we can use to spread our Wright State stories into the world.

Launched in the fall of 2019, the Right Here. Right Now. Wright State. campaign supports Wright State’s institutional goals of improving recruitment, retention, and relationships. This includes undergraduate, graduate, and international efforts. 

When every school, division, and unit uses the campaign in their communications, this unified voice is powerful and conveys with amplification the excitement of the campaign. This campaign does not replace the Wright State University brand, but is used in conjunction with it as appropriate. Please visit wright.edu/brand to see institutional brand guidelines.

The Right Here. Right Now. Wright State. campaign dialogue represents our position:
Generations have come through Wright State, each making their own mark. Now is your time, your opportunity. We welcome you and your family to join us for the journey to take you from student to professional. You can find your passion, find your people, find your mentor, find your future. Right Here. Right Now. At Wright State.

The campaign mood is comprised of bold energy, motivation, immediacy, excitement, and anticipation, illustrating that this is your time, your moment to shine. Now is the time. Wright State University is the place to make it happen.

When sharing online the positive things happening at Wright State, use the hashtag #WrightStateRightNow to tie it to this campaign. If you encounter prospective students who are curious about Wright State, you can send them to wright.edu/now (undergraduates) or wright.edu/nowgrad (graduate students) to request information and learn why Wright State is the place to be right now.  

As Maya Angelou noted, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” 

To successfully implement this campaign, the entire community must adopt the upbeat, positive mood, incorporating it into everyday work and processes. Please contact Amanda Earnest-Reitmann (amanda.earnest-reitmann@wright.edu) in the Office of Marketing to request a copy of the campaign style guide. If you have brochures or other materials that you’d like to update to reflect the new campaign, submit your request now at http://www.wright.edu/marketing/services/project-request.

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