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Office of Marketing

Marketing Blog

Aug 30, 2016

The Theatre Dance and Motion Pictures department site was one of the first sites migrited to our content management system in 2012. With all other department sites now living on their respective college subdomains it was time to move Theatre Dance and Motion Pictures to its rightful home while also providing a much needed refresh.

Homepage Before

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Homepage After

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Goals

  • Improve user experience for customers
  • Reorganize content to be inline with current brand standards
  • Improve organization of performances
  • Increase visual appeal
  • Refine mobile experience

Plan

The Theatre, Dance and Motion Pictures website was one of the first sites built in our Drupal platform in 2011. Since that time our brand, mobile, programmatic and esthetic standards have evolved greatly. This site was originally built on www.wright.edu and not its respective college specific domain (liberal-arts.wright.edu) which is now the standard for all academic departments across the university. A large portion of our planning also revolved around minimizing the effort and complexity for users with the college to be able to edit the site, especially the performances section which in its original state could be quite complicated. There was a lot of interest in making the pages more visually appealing with large photography.

Results

The new Theatre, Dance and Motion Pictures website was built with collaboration between the academic department and the Office of Marketing on the college domain. The new site features a streamlined in brand appearance and refined navigation. Many issues the previous site had while being viewed on mobile have been addressed. Large photography was added throughout the site, with special attention paid to the academic programs and performance sections of the site. A new content type was built that allows for more granular control of the presentation of the details of each performance. Performances now include fielded data for show times, ticket availability, location, promotional materials, and an image gallery. The new performances content type was built to be reusable for the Robert and Elaine Stein Galleries section of the College of Liberal Arts which has similar needs and a current lack of refinement.

Aug 16, 2016

Undergraduate Admissions was the first site moved into our content management system in 2011 and was long overdue for an update.

Homepage Before

Homepage After

Goals

  • Improve user experience for Undergraduate Admissions
  • Reduce and rewrite content to align with new customer relationship management (CRM) system
  • Integrate Request For Information (RFI) forms into the new CRM
  • Improve and simplify navigation from the university homepage
  • Refine mobile experience
  • Align with new branding colors, fonts, etc.
  • Improve analytics

Plan

The Undergraduate Admissions website rebuild was directly aligned with the rebuild of the university homepageThis allowed for a high level of integration and focus on prospective students during the rebuild as a whole. The Office of Marketing web team worked on the redesign for a year, involving Wright State colleges, departments and units, the Division of Enrollment Management, the administration, and students in the process. 

Results

The new Undergraduate Admissions webpages offer an improved user experience for prospective students. Content, images, graphics, and navigation have all been selected with potential incoming students in mind. For instance, content on the main admissions webpage is now organized by audience, making it easier for visitors to find the information they are looking for and get to Undergraduate Admissions quickly.

Undergraduate admissions webpages were redesigned and built to match the university’s new customer relationship management (CRM) system, a streamlined admissions process that includes a single application for all programs except the M.D. degree. 

With the CRM in place, analytics will track emails and other marketing efforts, as well as the website’s performance. This process will drive further iterations of the site and refine the admissions process.

 

Jul 22, 2016

Military Advanced Education and Victory Media, the premier media entity for military personnel transitioning into civilian life, both named Wright State to their Top Military Friendly Schools list for 2016.

Source: Military Advanced Education and Victory Media

Jul 22, 2016

Top RN to BSN, a leading nursing school program resource, ranked Wright State’s online RN to BSN program 39th in the nation.

Source: Top RN to BSN

Jul 22, 2016

Wright State’s College of Nursing and Health tied for No. 168 in the ranking for the 2017 Best Graduate Schools by U.S. News and World Report.

Source: U.S. News and World Report

Jul 22, 2016

The Boonshoft School of Medicine tied for No. 82 in the ranking for the 2017 Best Medical Schools: Primary Care, by U.S. News and World Report.

Source: U.S. News and World Report

Apr 06, 2016

For the 37th year in a row, Wright State University’s Model United Nations team returned from the national conference in New York City with a delegation award.

Source: Wright State Newsroom

Feb 11, 2016

Twenty-five Wright State physicians and faculty of the Wright State University Boonshoft School of Medicine were named to the 2015–16 Best Doctors in America list.

Source: Wright State Newsroom

Jan 12, 2016

U.S. News & World Report ranked the Raj Soin College of Business No. 59 for best online graduate education programs, for its Master of Information Systems and Master in Logistics and Supply Chain Management in 2016.

Source: Wright State Newsroom

Jan 12, 2016

U.S. News & World Report has ranked Wright State University’s online Master of Education degree as No. 17 among online graduate education programs in 2016.

Source: Wright State Newsroom

Jan 12, 2016

U.S. News & World Report ranked Wright State’s Master of Industrial and Human Factors Engineering No. 41 among best online graduate engineering programs in 2016.

Source: Wright State Newsroom

Aug 16, 2015

Wright State was named a full member of the acclaimed Global Ties U.S., formerly known as the National Council for International Visitors (NCIV), a State Department program that enables the university to host emerging leaders from around the world for cultural and intellectual exchange.

Source: Global Ties U.S.

Jan 07, 2015

The Carnegie Foundation for the Advancement of Teaching has selected Wright State to receive its 2015 Community Engagement Classification.

Source: Wright State Newsroom

Dec 05, 2014

For the fifth consecutive year, Wright State University was named in 2014 to the President’s Higher Education Community Service Honor Roll by the Corporation for National and Community Service.

The Honor Roll recognizes higher education institutions that reflect the values of exemplary community service and achieve meaningful outcomes in their communities.

Source: Corporation for National and Community Service

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