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Office of Marketing

Marketing Blog

Dec 07, 2016

Wright State University was named to the 2015 President’s Higher Education Community Service Honor Roll for the university’s support of volunteering, student community service, service learning and civic engagement.

Source: Wright State Newsroom

Nov 10, 2016

Victory Media, the parent company of G.I. Jobs magazine, has named Wright State University military friendly again. It is the eighth consecutive year the university has earned the designation.

Source: Wright State Newsroom

Nov 07, 2016

Military Times has named Wright State University to its Best for Vets: Colleges 2017 rankings. It is latest in a series of accolades and designations for Wright State that have praised how the university serves veteran and military students and their connected families.

Source: Wright State Newsroom

Oct 27, 2016

In Fall 2016, Wright State University began a search for its next president. The Office of Marketing produced a video targeted to leaders in higher education who may not be aware of Wright State University and who may be interested in applying for the president’s position. It features students, faculty, and staff discussing why they love Wright State and why someone would want to work here. Our staff filmed and edited the interviews and integrated b-roll filmed by an external partner. The video appears on the Presidential Search webpage and may be sent to prospective candidates.

Oct 27, 2016

The Office of Marketing wrote the script, provided graphics, and worked with Channels 14/16 ThinkTV to develop this promotional spot for the College of Liberal Arts Musical Theatre Initiative.

Oct 27, 2016

We adapted our Pioneers of Potential marketing campaign to produce these staff individual videos and a group video for the President’s Awards for Excellence.

Oct 27, 2016

Our staff produced this video honoring the 2016 Alumna of the Year, Ann Weisgarber.

Oct 27, 2016

The Office of Marketing produces several videos for the College of Nursing and Health’s annual Cameos of Caring awards dinner. Each video spotlights an exceptional bedside nurse in the Miami Valley.

Oct 25, 2016

The Office of Marketing worked with the College of Liberal Arts and CELIA to market The 40th Annual Ohio Valley Shakespeare Conference and a gala evening, "Encountering Shakespeare."  Marketing included website development, alumni emails, ads, newsletter articles, public television promotional spots, campus displays, event programs, promotional items, t-shirts, tent cards, bookmarks, posters, WINGS announcements, and ads for the Ohio Council of Teachers of English Language Arts.

The visual design of materials for this event represented the convergence of both classical and modern takes on Shakespeare.

Here is one of the promotional spots created for the event:

Oct 18, 2016

There’s no denying that social media is here to stay. Eighty percent of companies now have dedicated social media teams1, and 52 percent of enterprise brands say social media is the top driver for relationship building/brand engagement, more than twice as much as email, and quadruple that of corporate websites2.

After experiencing tremendous growth in the university’s social media operations from 2008 to 2013, the Office of Marketing made the decision to invest in a social media management platform. In December 2013, we began our relationship with Sprout Social, and quickly grew from one to four users over the course of four months, then launched our enterprise-level platform in December 2014, which at this time has 30 accounts with more than 200 social media profiles connected. Individual account teams own the 30 accounts, representing segments of the university that each communicate to a similar audience. Note this may vary from the university structure.

So what is a social media management platform?

The short answer: A SMMP is a communications and marketing tool to help us make better use of social media.

While the specifics vary by service provider and level of account purchased, in general, a SMMP is a website that allows users to monitor, track, and schedule social media content across multiple social media channels and profiles.

By investing in the most-comprehensive level of service offered by Sprout Social, we are able to connect with each account team to their respective social media profiles, and also communicate between account teams. Behind the scenes, we can flag content for each other, and send an immediate notification with a link to that individual tweet, Facebook post, or Instagram photo/comment.

This immediacy is critical in social media, as we are then able to respond in a timely manner. According to a study by Lithium Technologies, 53 percent of consumers who tweet at a brand expect a response within one hour; 72 percent expect a response within an hour if their tweet was a complaint…regardless of the time of day when the tweet was posted3.

Our SMMP allows Wright State to monitor and engage with roughly 27,000 individuals per month, tracking each of the 42,000 interactions and 15.8 million impressions. The system also tracks our response rate and response time, which presently sits at around 20 percent response rate and an average response time of three hours across all connected accounts. We are definitely progressing in the right direction.

From the time we began our relationship with Sprout Social, numerous SMMP competitors have launched. Moving forward, we will evaluate all of the available systems to determine which SMMP we will use in the future.

If you would like more information about Wright State University’s SMMP or need training or access, please contact the university’s social media director or email socialmedia@wright.edu.

Sources:

1: www.fastcompany.com/3054347/the-future-of-work/5-trends-that-will-change-how-companies-use-social-media-in-2016

2: www.socialmediatoday.com/content/14-stats-inform-your-2014-social-marketing-strategy

3: www.brandwatch.com/2015/02/marketing-provide-great-customer-service-via-social  

 

Oct 12, 2016

The Office of Marketing collaborates with Enrollment Management by supporting our undergraduate recruiting team at major college fairs throughout Ohio and target areas of Indiana.

We developed this ad and advertorial that appeared in approximately 11 Gannett newspapers throughout west central Ohio (e.g. Lancaster, Chillicothee, Fremont, Wilmington, etc.).

In addition, we developed an email that was sent to approximately 10,000 households with high school students in the same region. Open rates for our emails have consistently surpassed average open rates for the education sector.

Oct 12, 2016

Our office can develop ads that help you build relationships with employers, business, and government leaders throughout the region.

This ad ran in the Dayton Business Journal the week prior to the College of Liberal Arts Major and Career Expo, an event in where employers from around the Miami Valley interacted with current liberal arts students.

Sep 06, 2016

They say it's not what you say, it’s what you do. It's the mark that you leave on the world that defines you. But what is that mark? It's a spark. It's a fuse. It ignites. It excites. It's an art. It's a breakthrough. A new method. Innovative. Inspiring. Impactful. Inventive. It connects us. Gives us direction. Develops the next step to perfection. It's a choice. A career. The path of a pioneer. And it begins here.

 

Our new marketing campaign Pioneers of Potential kicks of this month with a series of print and digital ads. This campaign will be leveraged through 2017 and will use a variety of images shot by our photography team. The new campaign will embrace the bowler hat, that our namesake the Wright Brothers wore so stylishly.  Key messaging throughout the campaign will be focused on turning challenge into opportunity. 

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Sep 01, 2016

A print ad in the Mead CUSA Soccer tournament program will reach 7,000 families from a four-state region at the 37th annual tournament in Centerville.

Sep 01, 2016

A two-week Facebook paid ad campaign resulted in 11 prospects who completed web requests for more information at a cost of $136 per lead.

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