In the world of social media, Wright State University is gaining recognition for our high levels of engagement. For the first time, the university was nationally ranked in the 2017 Higher Ed Social Media Engagement Report. At #251 in the nation, Wright State is ahead of such major social media influencers as Ohio State, Michigan, Harvard, Duke, Yale, Stanford, Oregon, Florida, Florida State, Boise State, Maryland, Princeton, and Ohio University.
The Higher Ed Social Media Engagement Report by Up&Up and Rival IQ included all 338 Division I institutions. The report did not measure athletics accounts; they focused on each institution’s main university channels, which for Wright State include our main Facebook, Twitter, and Instagram accounts. These individual platforms were also ranked. The university’s most engaging platform, Instagram, was ranked at #205 in the nation. Our Twitter came in at #213 and Facebook at #272.
Unlike other studies that focus solely on vanity metrics like the number of fans or followers, Rival IQ used a proprietary analytics software to develop the rankings, computed using a weighted score of audience, activity, and engagement. The report favors measurable interactions on social media posts, including likes, comments, favorites, retweets, shares, and reactions. The study examined all university-level account posts on Facebook, Twitter, and Instagram from August 2016 through May 2017. Locally, the University of Dayton and Xavier landed spots in the report’s top 10. Read more about this study at https://www.upandup.agency/education-news/2017-higher-ed-social-media-engagement-report.
In addition, our own Katie Halberg, Wright State’s director of social engagement, was recognized as one of Sixth City Marketing’s “40 Higher Education Marketers You Should Be Following on Twitter in 2017.” Way to go, Katie!
You can read the full list of marketers to follow at https://www.sixthcitymarketing.com/2017/01/18/40-higher-education-marketers-you-should-be-following-on-twitter-in-2017/.
