In Fall 2016, Wright State University began a search for its next president. The Office of Marketing produced a video targeted to leaders in higher education who may not be aware of Wright State University and who may be interested in applying for the president’s position. It features students, faculty, and staff discussing why they love Wright State and why someone would want to work here. Our staff filmed and edited the interviews and integrated b-roll filmed by an external partner. The video appears on the Presidential Search webpage and may be sent to prospective candidates.
Portfolio: Presidential Search Video
Portfolio: College of Liberal Arts Musical Theatre Initiative
The Office of Marketing wrote the script, provided graphics, and worked with Channels 14/16 ThinkTV to develop this promotional spot for the College of Liberal Arts Musical Theatre Initiative.
Portfolio: President’s Awards for Excellence Videos
We adapted our Pioneers of Potential marketing campaign to produce these staff individual videos and a group video for the President’s Awards for Excellence.
Portfolio: Video Honoring the 2016 Alumna of the Year, Ann Weisgarber
Our staff produced this video honoring the 2016 Alumna of the Year, Ann Weisgarber.
Portfolio: Cameos of Caring Awards Videos
The Office of Marketing produces several videos for the College of Nursing and Health’s annual Cameos of Caring awards dinner. Each video spotlights an exceptional bedside nurse in the Miami Valley.
Portfolio: Undergraduate recruitment ad and advertorial
The Office of Marketing collaborates with Enrollment Management by supporting our undergraduate recruiting team at major college fairs throughout Ohio and target areas of Indiana.
We developed this ad and advertorial that appeared in approximately 11 Gannett newspapers throughout west central Ohio (e.g. Lancaster, Chillicothee, Fremont, Wilmington, etc.).
In addition, we developed an email that was sent to approximately 10,000 households with high school students in the same region. Open rates for our emails have consistently surpassed average open rates for the education sector.
Portfolio: CLASS Dayton Business Journal Ad
Our office can develop ads that help you build relationships with employers, business, and government leaders throughout the region.
This ad ran in the Dayton Business Journal the week prior to the College of Liberal Arts Major and Career Expo, an event in where employers from around the Miami Valley interacted with current liberal arts students.