Character and Authentic Transformational Leadership

In a Nutshell
        Doing the right thing is its own reward, but being a person of high ethics and strong character also helps you lead others.  While many pseudo-transformational leaders are able to exert control over their followers, their lack of character and ethical behavior ultimately bring harm to their followers and/or others.  Authentic transformational leaders, by acting on a core set of benevolent values, bring out the best in their followers and do great things for society.  That's why I believe any discussion of effective leadership should start with character!

In This Issue


Lack of Integrity -> Lack of Trust -> Another CEO Bites the Dust!
        How many high-profile executives have been involved in business scandals within the last year?  Ebbers of WorldCom (in the photo above), Lay of Enron, Kozlowski of Tyco, Rigas of Adelphia, Waksal of ImClone, and Winnick of Global Crossing come to mind.  Wow!
        A LeaderLetter subscriber passed along this story.

My executive team has just finished the process of forcing our CEO's resignation.  We composed a letter of no confidence and presented it to the Board of Directors.  There were several serious issues, but the main theme through all of them was integrity (or lack thereof).  I think this illustrates that, not only do people respect and follow a leader with integrity, but we won't tolerate a leader who lacks it.  And people who are thinking about being in positions of authority and power (not necessarily just CEOs) can't wait until they're in that position to develop credibility and integrity.  They have to practice and demonstrate integrity all through their careers, or else they will have a really tough time being accepted as true leaders.
        I'm sure ousting that CEO was a difficult, stressful, risky process.  But, it was necessary.  Too many times recently we've seen leaders who aren't worthy of our trust remain in their positions until they have caused great destruction.  We shouldn't let people we do not trust lead us.

Transformational Leadership
        The most challenging times for leaders are when they are leading a group "into the unknown."  When leaders communicate a vision and give direction to their followers that involve pushing them out of their comfort zones and taking risks, it's natural for the followers to resist the change.  Managers find that it's far more difficult to lead change than it is to continue business as usual.  Nonetheless, managers are increasingly responsible for leading change.  With the rapid pace of innovation and growth of international competition, managers who simply maintain the status quo are an endangered species.
        Transformational leaders are able to persuade their followers to step out of their comfort zones, take a leap of faith and follow their leaders into the unknown.  In other words, transformational leaders build trust.  Trust is a willingness to take a risk and make oneself vulnerable.  We are more inclined to trust people when we understand their values and observe that their actions are congruent with those values because we can reliably predict how they will act.  Leaders of high character instill trust.
        Not all charismatic leadership is authentic transformational leadership.  Pseudo-transformational leaders are also persuasive.  Leaders such as Adolph Hitler and Osama bin Laden have been able to inspire their followers.  However, they violate trust and ultimately bring harm to their followers.  They lack character and act immorally.  While not morally equivalent to bin Laden, the business leaders who are responsible for the collapse of investors' confidence are usually identified as charismatic or visionary, but their lack of morality has led to great destruction.

Moral Analysis of Leaders, Their Actions and Their Values
        Moral analysis can be applied to leaders, to their actions and to their values.  A leader is praiseworthy as a moral agent if he or she possesses a developed conscience and acts in ways that are kind, charitable and altruistic rather than selfish or maleficent.  Pseudo-transformational leaders often show that they do not have a well-developed conscience and take actions with self-serving or destructive intentions.
        Similarly, leaders' actions are judged in terms of their ends sought, means used and consequences achieved.  Moral actions have purposes that are aligned with core values, employ moral methods to achieve those ends, and result in fair treatment of affected parties.
        To a great degree, values are culturally relative.  However, there are some values that transcend cultures.  Values that reflect an intention to maintain and even enhance the well being of society are held in esteem in any culture.  The core values of authentic transformational leaders respect other's rights and dignity, and demonstrate a genuine concern for others.  For business managers, core values that show concern for all organizational stakeholders are respected by society.

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The Behavior of Authentic Transformational Leaders
        It should also be noted that not all good, moral people are transformational leaders.  Transformational leaders engage in idealized influence, inspirational motivation, intellectual stimulation and individualized consideration as they lead their followers.

        By demonstrating ethical behavior and personal character while performing these four types of leadership behaviors, authentic transformational leaders accomplish the most impressive of leadership challenges.  They lead their followers through risk taking, personal development and organizational change.

Finally!  An Example of Leadership I Can Trust!
        How about an example of good corporate citizenship?  A recent article in the Dayton Business Journal describes the honest, proactive approach that YSI Inc. took in dealing with a groundwater contamination problem.  Many years ago, YSI employees apparently dumped a chemical that's harmful to animals in a gravel parking lot, and it eventually polluted the groundwater in Yellow Springs, Ohio.  While the community has been aware of the contamination for years, YSI only recently discovered that they played a role in the pollution.  In the meantime, YSI had worked with the village council to extend city water lines to residents whose wells had been affected.  Once YSI discovered their role in the contamination, they notified the community and formed a group of employees and residents to help develop a clean-up plan.
        Even trustworthy leaders make mistakes, but they handle them differently than leaders of lower character.  When a violation of trust occurs, a trustworthy leader (a) acknowledges that a violation of trust has occurred, (b) determines, from the victim's perspective, the exact nature of the violation and what event caused it, (c) admits that the event destroyed trust, (d) accepts responsibility for the violation, and (e) offers to make reparations.  That's how trust is repaired.  Shredding documents, on the other hand, doesn't maintain a sense of trust.

A Final Thought
        In this LeaderLetter, I've argued that personal character is a resource for leaders because we are inclined to trust leaders with character, and so it helps them influence others.  This is tantamount to saying that "good ethics is good business," which I believe it is.  Nevertheless, I want you to know that the bromide that best fits my philosophy (and should fit my conduct) is that "doing the right thing is its own reward."  Ethical conduct, particularly on the part of those in positions of power, is critical to the well being of a society.  I am devoutly Roman Catholic, so I also believe in a God who loves us and wants us to treat each other and this planet with respect and consideration.  I am deeply troubled by the tremendous number of recent leadership scandals in the institutions that are so important to me.  Positive examples of leadership, like YSI's, are refreshing and encouraging.

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Sources
        Bass, B. M. & Steidlmeier, P.  (1999).  Ethics, character, and authentic transformational leadership behavior.  Leadership Quarterly, 10(2): 181-217.
        Womack, B.  (2002, June).  YSI open about contamination.  Dayton Business Journal, June 14, pp. 3, 37.

Photo Credit
        REUTERS/Jeff Christensen:  E-mailed to me from Yahoo! News (news.yahoo.com) on June 29, 2002.

About the Newsletter and Subscriptions
        LeaderLetter is written by Dr. Scott Williams, Department of Management, Raj Soin College of Business, Wright State University, Dayton, Ohio.  It is a supplement to my MBA 751 - Managing People in Organizations class.  It is intended to reinforce the course concepts and maintain communication among my former MBA 751 students, but anyone is welcome to subscribe.  In addition, subscribers are welcome to forward this newsletter to anyone who they believe would have an interest in it.  To subscribe, simply send an e-mail message to me requesting subscription.  Of course, subscriptions to the newsletter are free.  To unsubscribe, e-mail a reply indicating that you would like to unsubscribe.

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E-mail Your Comments
        Whether you are one of my former students or not, I invite you to share any insights or concerns you have regarding the topic of this newsletter or any other topic relating to management skills.  Please e-mail them to me.  Our interactions have been invaluable.  Let's keep the conversation going.

Good, Clean Joke
        The Arthur Andersen partner was on his cell phone when he said, "Ship the Enron documents to the feds," but his secretary heard, "Rip the Enron documents to shreds."  It turns out that it was all just a case of bad cellular.

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