In a Nutshell
If I were Jeremy Shockey's coach, I'd counsel him. The photo above is of Shockey at the end of a game that his team, the New York Giants, lost on October 28. Before the game he made derogatory comments to the media about their opponents. Misconduct like that warrants counseling.
While coaching is appropriate for employees deficient in knowledge or skills, counseling
is appropriate for misconduct or a lack of motivation. When counseling employees, it's important to both (1) listen to what the employee has to say, and (2) uphold standards.
When a valued employee is having problems with his or her attitude, motivation or personal affairs, managerial counseling can often guide them to a solution. Furthermore, even when managerial counseling is not sufficient for dealing with the problem, it's a good precursor to (a) referral to professional counseling or (b) termination.
In This Issue
Why I'd Counsel Shockey, and How
Jeremy Shockey is a promising rookie football player for the New York Giants of the National Football League. Prior to the Giants' game against the Philadelphia Eagles on October 28, Shockey had said that some of the Philadelphia players were overrated. Shockey probably made that comment because he was more focused on getting publicity for himself or motivating himself than on doing what's best for the team. I assume that he knew that the Giants don't want their players saying things to inflame opponents. He knew he shouldn't have done it, but he did it. Thus, his comments were a form of misconduct.
If I were the coach of the Giants, I would invite Shockey into my office to counsel him for his misconduct. I would go back over the team's philosophy regarding public communication, and explain why I didn't think his comments were consistent with that policy. Shockey might argue that he thought his comments were constructive because they helped him and his teammates to get motivated. I would use my active listening and constructive communication skills to show him that I heard his point of view even though I didn't completely agree with it. It's good for Shockey to get himself and his teammates motivated (i.e., I'd "validate" that), but there are appropriate and inappropriate ways to do boost motivation. I would tell him what I expected from him in the future and ask him whether he understood and was willing to cooperate. If not, I wouldn't play him until he changed his attitude. If he was willing to cooperate, I would conclude the meeting by letting him know (a) that the episode was forgivable, but (b) what the consequences of repeating the behavior would be. Repeated episodes of making derogatory comments in the media about opponents would affect my willingness to put him in the game. Repeated misconduct would also decrease his value to the team, which would have an impact on the next round of contract negotiations he had with the team.
Derogatory comments, other types of misconduct, and a lack of motivation are probably about as common in business organizations as they are in athletics. When those things occur, managers who listen, show that they care, and still uphold standards can simultaneously improve performance and build stronger relationships.
to Really Care and Really Listen
I don't think you can counsel your employees effectively if you don't truly care about them, because effective counseling can be hard work. A major way in which human resources differ from the other resources you control as a manager is that humans have emotions. We profit from the positive emotions like excitement and inspiration, but we also have to accept and manage effectively the negative emotions such as anger, frustration, worry and arrogance. It takes work to deal with the negative side of employees' emotions. Managerial counseling requires listening effectively and constructive communication. It's a lot easier to just be a hard-nosed, "my-way-or-the-highway" manager. But, managers who can counsel their employees get the most out of them in difficult circumstances.
Doesn't Mean Lowering Standards!
Whether you are counseling or coaching in response to poor performance, the goal is the same--to get that poorly performing employee's performance back up to standards (or back into conformance with the rules). I know that every now and then you may come across a subordinate who is manipulative or full of malarkey. I still think that unless those employees have done something that justifies immediate termination, the best way to deal with them is to listen to their story at least once. Listening to their story and validating their feelings doesn't mean that you accept their poor performance or misconduct. After you've listened to their story and empathized, come up with a plan for improving performance. That's always the goal.
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Managers Aren't Therapists
I strongly recommend that you avoid asking pointed questions or making assumptions about your employees' personal lives. Legally and ethically, employees have a variety of privacy rights. When counseling, focus on the work-related problem. The work-related problem is often (perhaps usually) the symptom of a personal problem, but only discuss the personal issues if the employee you're counseling raises them, and refer the employee to professional counseling for anything of a serious nature. For example, here's what I'm suggesting.
You seem distracted at work and your productivity has fallen
off. I really need you to be more productive. Is there anything
I can help you with?
Are you having marital problems?
I think your drinking in the evenings is interfering
with your job performance.
You can only comment on what you observe employees actually doing or the results they achieve. Making assumptions about personal problems is very risky and sometimes unfair. For instance, diabetics have occasionally been mistaken for alcoholics. You wouldn't want to make a mistake like that!
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Practicing This Management Skill
Prior to meeting with the employee Ö
In Summary ...
When employees engage in misconduct or show a lack of motivation, counseling is warranted. To counsel employees effectively, it's important to both (a) show that you are listening and that you care and also (b) uphold standards for conduct and productivity. Most of us find that a tricky balance, but the best managers pull it off.
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Minter, R. L. & Thomas, E. G. (2000). Employee development through coaching, mentoring and counseling: A multidimensional approach. Review of Business, 21(1/2): 43-47.
Salters, L. (1997). Coaching and counseling for peak performance. Business and Economic Review, 44(1): 26-28.
Stone, F. M. (1999). Coaching, counseling & mentoring: How to choose & use the right technique to boost employee performance. New York: AMACOM.
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About the Newsletter
LeaderLetter is written by Dr. Scott Williams, Department of Management, Raj Soin College of Business, Wright State University, Dayton, Ohio. It is a supplement to my MBA 751 - Managing People in Organizations class. It is intended to reinforce the course concepts and maintain communication among my former MBA 751 students, but anyone is welcome to subscribe. In addition, subscribers are welcome to forward this newsletter to anyone who they believe would have an interest in it. To subscribe, simply send an e-mail message to me requesting subscription. Of course, subscriptions to the newsletter are free. To unsubscribe, e-mail a reply indicating that you would like to unsubscribe.
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A Good, Clean Joke
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