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Publications

Refereed Journal Articles:

  1. Gupta, Pola B., David J. Burns and Jaime Schiferl (2010), “An Exploration of Student Satisfaction with Internship Experiences in Marketing,” Business Education & Accreditation, Vol. 2(1), pp. 27-37.

  2. James R. Coyle, James R., Stephen J. Gould, Pola B. Gupta, and Reetika Gupta (2009), “To Buy or To Pirate”: The Ethical Matrix of Music Consumers’ Acquisition-Mode Decision-Making,” Journal of Business Research, Vol. 62(10), pp. 1031-1037.

  3. Klassen, Michael, Pola. B. Gupta and Matthew P. Bunker, “Comparison Shopping on the Internet, International Journal of Business Information Systems. (in press)

  4. Lord, Kenneth and Pola B. Gupta (2010), “Response of buying-center participants to B2B product placements,” Journal of Business and Industrial Marketing, Vol. 25(3), p188-195.

  5. Gupta, Pola B. and Stephen J. Gould (2007), “Recall of Products Placed as Prizes Versus Commercials in Game Shows,” Journal of Current Issues and Research in Advertising, Vol. 29(1), pp. 43-53.

  6. Gupta, Pola B., Paula M. Saunders, and Jeremy Smith (2007), “The Traditional Broad MBA vs. the MBA with Specialization: A Disconnection Between What B-Schools Offer and What Employers Seek,” Journal of Education in Business, Vol. 82(6), pp. 307-311.

  7. Gould, Stephen and Pola Gupta (2006), “Come on Down: A Study of How Consumers’ View, Game Shows and the Product Placed in Them,” Journal of Advertising, Vol. 35(1), pp. 65-81.

  8. Gupta, Pola B., Stephen J. Gould and Bharath Pola (2004), ‘To Pirate or Not to Pirate: A
    Comparative Study of the Ethical Versus Other Influences on the Consumer's
    Software Acquisition-Mode Decision,’ Journal of Business Ethics, Vol. 55, pp. 255-274.

  9. Gould, Stephen; Pola Gupta and Sonja Grabner-Krauter (2000), “Product Placement in Movies: A Cross-Cultural Analysis of Austrian, French, and American Consumers’ Attitudes Toward This Emerging, International Promotional Medium,” Journal of Advertising, Volume XXIX(No.4), pp. 41-58.

  10. Gupta, Pola; Siva K. Balasubramaniam and Michael Klassen (2000), "Viewer’s Evaluation of Product Placements in Movies: Public Policy Issues and Managerial Implications," Journal of Current Issues and Research in Advertising, Volume 22 (2), pp. 41-52.

  11. Gupta, Pola and Kenneth R. Lord (1998), "Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall," Journal of Current Issues and Research in Advertising, Volume 20, (No.1., pp. 47-59).

  12. Gupta, Pola and Steve Gould (1997), “Consumers’ Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences,” Journal of Current Issues and Research in Advertising, Volume 19, (No.1., pp 37-49).

  13. Gupta, Pola B. (1996), “Survey of Pharmacists: Impact of the Generic Drug Scandal and Implications for Marketing Generic Drugs,” Health Marketing Quarterly , Vol. 13(3), pp. 109-120.

  14. Gupta, Pola B. and Kenneth R. Lord (1995), “Identification of Determinant Objective Attributes of New Automobiles: Objective Analogues of Perceptual Constructs,” Journal of Marketing Management, Vol. 5 (No. 1), pp. 21-29.

  15. Chao, Paul and Pola B. Gupta (1995), “Information Search and Efficiency of Consumer Choices of New Automobiles: Country-of-Origin Effects,” International Marketing Review, Vol. 12 (No. 6), pp. 47-59.

  16. Gupta, Pola B. and Stephen Gould (1993), “Decision Making in Health Care Institutions: The Health Care Paradigm,” The Journal of Hospital Marketing, Vol. 7, No. 2, pp. 47-59.

  17. Ratchford, Brian and Pola B. Gupta (1992), “On Estimating the Market Efficiency,” Journal of Consumer Policy, Vol. 15, No. 3, pp. 275-293.

  18. Gupta, Pola B. and Brian T. Ratchford (1992), “Estimating the Efficiency of Consumer Choices of New Automobiles,” Journal of Economic Psychology, Vol. 13, No. 3, pp. 375-397.

  19. Ratchford, Brian T. and Pola B. Gupta (1990), “On the Interpretation of Price-Quality Relations,” Journal of Consumer Policy, Vol. 13, pp. 389-411.

  20. Ratchford, Brian T. and Pola B. Gupta (1986), “On Measuring the Informational Efficiency of Consumer Markets,” in Advances in Consumer Research, M. Wallendorf and P. Anderson, eds. Provo, UT: Association for Consumer Research, Vol.14 (309-313).