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Dr. Pola B. Gupta


Dr. Gupta has published articles in the Journal of Advertising, International Marketing Review, Journal of Current Issues and Research in Advertising, Journal of Economic Psychology, Journal of Consumer Policy, Journal of Hospital Marketing, Health Marketing Quarterly, Advances in Consumer Research, Journal of Business Research, Journal of Business Ethics, Journal of Education for Business, and Journal of Business and Industrial Marketing. He has presented papers at conferences of the American Marketing Association, Association for Consumer Research and INFORMS.

Dr. Gupta received numerous awards for his accomplishments in teaching and research. He received a Pravasi Achievers Gold Medal from the NRI Welfare Society of India at a ceremony organized in the House of Lords, London on September 10, 2010. Dr. Gupta also received several Outstanding Marketing Professor of the Year Awards (2006, 2007, 2008, 2010) and the Outstanding Research Award (2007) from the Raj Soin College of Business, Wright State University. He also received the Faculty Innovations in Teaching Award from the University of Northern Iowa. The ITVX company, a leading developer of the product placement metrics, recognized Dr. Gupta as one of the top researcher in the field of product placements in movies. ITVX incorporated several research findings from Dr. Gupta's pioneering research work in product placements in movies in their metrics for pricing product placements in movies.

Dr. Gupta ranked 18th among the most published scholars in the top three U.S. advertising research journals,  Journal of Advertising, Journal of Advertising Research and Journal of Current Issues and Research in Advertising during the last decade.  The ranking was published in "A Ten-Year Retrospective of Advertising Research Productivity, 1997-2006" by Ford and Merchant in the Journal of Advertising vol. 37, no. 3 (Fall 2008) pp. 69-94. 

Prior to joining Wright State University, Dr. Gupta taught at the University of Northern Iowa, Cedar Falls, Iowa; Rutgers University, New Brunswick, New Jersey, and the State University of New York at Buffalo, New York. Dr. Gupta has taught several courses in the following foreign universities: The University of Applied Sciences, Jena Paradise, Germany; the University of Klagenfurt, Austria; Moscow Linguistics University, Moscow, Russia, and Indian Institute of Management, Bangalore, India. As a doctoral candidate, Dr. Gupta was a Fellow at the national AMA Doctoral Consortium. Before entering academics, Dr. Gupta worked as an Electrical Engineer for nine years in a large steel plant where he held positions as Deputy Manager, Assistant Manager and Junior Engineer.