Gaines COM 464 BROADCAST CRITICISM
Media Analysis Exercise
- Choose a media phenomenon worthy of critical attention. A minute or two of any genre of TV broadcast may be selected.
- Criteria for selection are based on observations that evoke questions about communication, power, social norms, conventions, stereotypes, or categories of identity such as race, class, age, or gender.
- Next, identify how communication takes place. That is, what signs are perceived as significantwords, sounds, images, objects, or a mental image, idea/concept, sense, intuition, or feeling? Is meaning communicated primarily through a direct connection to real events or objects in the world (index), resemblance to actual objects or events (icon), or cultural convention (symbol).
- Distinguish between denotation (the literal meanings), and connotation (the implied meanings) based upon the context of the sign related to social conventions, values, and beliefs. For example, a car is literally (denotation) a means of transportation, but a Lexus is a car that also implies (connotation) that the person using the car is wealthy and has high social status.