COM 200 CLASS NOTES:
An Example of the Structure of a short
Essay
Elliot Gaines, Ph.D.
Sample Paper
(I. Introduction) Power of Mass Media
Stories
The
power of language can be located embedded in entertainment. For example, the
meaning of a word or a phrase that defines an everyday practice can be used in
a sitcom to negotiate understandings of appropriate situational behavior.
Despite Gitlin�s observations that television scripts are written in simplistic
language in order to "go down easier," and "make fewer
demands" (57), mass media stories still function in powerful ways similar
to a persuasive essay. As Gerbner suggests, media tend to replace traditional
face-to-face communication with mass produced programs that serve the
traditional functions of stories, and "weave the seamless web of the
cultural environment that cultivates most of what we think, what we do, and how
we conduct our affairs"(10).
For
example, consider one of the story lines from a Seinfeld rerun (Fox,
4/26/01). The subject of the story addresses a question about a formal
definition of dating.
(II. Evidence)"Is Elaine "dating?"
Elaine
meets a guy that bets her a dinner that Dustin Hoffman was in "Star
Wars." The guy loses the bet and takes Elaine out to dinner. When she
relates the incident to Jerry, Seinfeld comments that this guy found a dating
"loophole," and managed to take her out on a date without actually
asking. Thus he avoids a possible rejection, and any implied obligations and
commitment associated with dating. The
emerging question is, what constitutes a "date?" At first Elaine
maintains the idea that it was just a bet, but then the guy sets up several
subsequent situations to arrange to go out with Elaine without actually asking
her out for "date."
One
Saturday night, the guy�s parents show up to join he and Elaine for dinner.
When she confronts him about the implications of "meeting the
parents," he feigns that he just thought she would like to meet them,
still denying the event was a "date." However, Elaine reveals her own point-of-view by refusing to
kiss her �non-date� good night.
Simultaneously,
Jerry was dating a beautiful young woman. The story line surrounding her
revolved around the idea that she was so pretty that men could not say no to
her. Jerry recognized this, and used her ability to do things like to get
tickets to a sold-out film, and to talk a traffic cop out of giving him a
speeding ticket after he was caught going over 90 mph.
Elaine�s
"date" had arranged to get Jerry some Cuban cigars as one of his
non-dates with Elaine. When the cigars turned out to actually be a poor quality
product from Peru, Jerry sent his irresistible girl friend to get his money
back. Elaine spots the two of them together, and Jerry�s girl friend asks
Elaine to tell the guy what the "M" in "Richard M. Nixon"
represents. When Elaine says it stands for "Millhouse," we realize
that he has just arranged a "date" with Jerry�s
"irresistible" collection agent. In the end, Elaine and Jerry lose
their respective boy friend and girlfriend.
(Conclusion)) Cultivating Meaning Through
Entertainment
Typical
of a Seinfeld episode, separate stories involving the individual main
characters impact the plot. In this case, there was a question about defining a
common cultural practice. Jerry�s earlier observation regarding the dating
"loophole" suggests there are complex implications to a common ritual
practice. Based on this understanding, calling the situation
"dating," implies certain meanings and responsibilities. As Gerbner
says, "Stories socialize us into roles of gender, age, class, vocation and
lifestyle, and offer modes of conformity or targets for rebellion" (10).
In spite of the apparent intention for the Seinfeld program to be viewed
as entertainment, such television programs depend on cultural conventions as a
source of humor, and thus engage in discourse reinforcing pre-existing values,
beliefs, and practices.
Works Cited
Gerbner, George. "The Stories We Tell." Readings
in Mass Communication: Media Literacy and Culture. Ed. Kimberly B. Massey.
Mountainview CA: Mayfield Publishing. 1999. (10-20).
Gitlin, Todd, George. "The Dumb Down." Readings
in Mass Communication: Media Literacy and Culture. Ed. Kimberly B. Massey.
Mountainview CA: Mayfield Publishing. 1999. (55-57).
Seinfeld, Jerry. 2001. The Jerry Seinfeld Show.
rerun on Fox 45, Dayton, OH, 25 April, 2001.