harles S. and Marc
G. Weinberger (2003), "Humor," in The Advertising Age
Encyclopedia of Advertising, John McDonough, ed. New York: Fitzroy
David L. and Charles S. Gulas (1993), "The Use of Humor in Health
Care Advertising: A Planning Model," in Advances in Health Care Research,
Ronald Hoverstad and H. Lee Meadow eds. Madison, WI: American Association
for Advances in Health Care Research, 56-60.
Marc G. and Charles S. Gulas (1992), "The Impact of Humor in Advertising:
A Review," Journal of Advertising, 21 (4) 35-59.
and Charles S.
“Marketing of Art and the Art of Marketing; The Marketing Concept
in Practice,” paper to be published in The Proceedings,
International Management Conference, Society for Advancement of
Gulas, Charles S., Robert Premus, and John P. Blair (2006),
“Choosing a Landing Site for Wright Air & Space Center,” abstract
published in Proceedings of the International Academy for Case
Studies. Allied Academies International Conference 13 (2) 7.
Gulas, Charles S.
and Kim McKeage (2004), "The
Memetics of Transcendent Places" in Advances in Consumer Research
Vol. 31 Barbara E. Kahn and Mary Frances Luce eds. Provo, UT:
Association for Consumer Research 468-472.
Xue, Zhiming and Charles
S. Gulas (2002), "Continuous Improvement in College Teaching: An
Application of Statistical Tools," in Fundamental Concepts of Quality
Improvement. Melissa G. Hartman ed., Milwaukee, WI: ASQ Quality
Press, 273-284 (reprinted from ASQC Proceedings listed below).
S. (2002), "Fear Appeals in a Fearful Time," The Proceedings,
Moustafa H. Abdelsamad and Elwin R. Myers eds. Society for Advancement
of Management. 779-782.
Charles S. and Kim McKeage (2000), "Extending Social Comparison:
An Examination of the Unintended Consequences of Idealized Advertising
Imagery," Journal of Advertising. 29 (2) 17-28.
Leland, Charles S. Gulas and Thomas S. Gruca (1999), "Corporate
Giving Behavior and Decision-Maker Social Consciousness," Journal
of Business Ethics, 19 (4) 375-383.
S. (1999), "Multiple Measurements of Emotional State: Implications
for Consumer Research," presented at Sixth Annual Meeting of
the American Society of Business and Behavioral Sciences, Las Vegas,
Gulas, Charles S.
(1999), "Modeling the Effects of Retail Atmospherics,"
presented at Institute for Operations Research and the Management
Sciences (INFORMS) international conference Cincinnati, OH.
S. and Marc G. Weinberger (1997), "The Effects of Pleasant Ambient
Scent on Product Evaluation Behavior," paper presented at American
Marketing Association Winter Educator's Conference. St. Petersburg,
Charles S. and Kim McKeage (1997), "Men's Reaction To Idealized
Images in Advertising," paper presented at American Marketing Association
Summer Educator's Conference Chicago, IL.
S. (1996), "Atmospherics: Maintaining and Motivating Consumers,"
Journal of Academy of Business Administration. 2 (1) 46-54.
Leland and Charles S. Gulas (1996), "The Effect of Cause Related
Marketing (CRM) on Emotions and Attitudes," Developments in Marketing
Science Vol. 19 Elizabeth J. Wilson and Joseph F. Hair Jr. eds.
Coral Gables, FL: Academy of Marketing Science, 238-242.
Subhabrata, Charles S. Gulas, and Easwar Iyer (1995), "Shades of
Green: A Multidimensional Analysis of Environmental Advertising,"
Journal of Advertising. 24 (2) 21-31.
S. and Peter H. Bloch (1995), "Right Under our Noses: Ambient Scent
and Consumer Responses," Journal of Business & Psychology.
10 (1) 87-98.
Zhiming and Charles S. Gulas (1995), "Continuous Improvement in
College Teaching: An Application of Statistical Tools," in ASQC 49th
Annual Quality Congress: Proceedings, Milwaukee: American Society
for Quality Control , 267-275.
S. and Charles D. Schewe (1994), "Atmospheric Segmentation: Managing
Store Image With Background Music," in Enhancing Knowledge Development
in Marketing 1994 AMA Educators' Proceedings Vol. 5 Ravi Achrol
and Andrew Mitchel eds. Chicago: American Marketing Association, 325-330.
S. (1994), The Effect of Ambient Scent on Consumer Behavior:
Implications for Retail Atmospherics. Doctoral Dissertation,
University of Massachusetts Amherst. available from UMI.
Easwar, Bobby Banerjee and Charles S. Gulas (1994), "An Expose'
on Green Television Ads," in Advances in Consumer Research Vol.
21 Chris T. Allen and Deborah Roedder John eds. Provo, UT: Association
for Consumer Research, 292-298.
S. and David L. Antes (1993), "Celebrity Endorsers and Race : A
Report of Two Pilot Studies," in Proceedings of the 1993 Conference
of the American Academy of Advertising, Esther Thorson, ed. Columbia,
MO: University of Missouri-Columbia, 269.
James M. and Charles S. Gulas (1987), "The Long-term Dangers of
Gray Market Sales," Business, 37 (1) 25-31.