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National Residence Hall HonoraryNational Residence Hall Honorary
Current Projects

Nintendo Case Project

Nintendo
Develop an integrated marketing communications (IMC) plan for Nintendo’s current line-up of console, portable gaming devices, and software in the United States.  Without creating any new software or hardware devices, teams are to develop an IMC plan that will attract potential segments that are currently non-gamers in the United States. - Courtesy of http://www.marketingpower.com/Community/collegiate/Pages/case_competition.aspx

Avitae Competition - ChallengeU

Avitae
Create and implement a marketing plan to launch avitae on campus and in surrounding areas. This may include, but is not limited to, directly selling avitae on campus, getting it placed into retail locations and vending machines, and finding unique ways to promote the brand. In addition, you can promote your university on Facebook. At the end of the competition, you will submit a video, no longer than, 5-minute, explaining your marketing plan to the judges. Your video will be judged by our panel of five of the most experienced and powerful experts in the country. - Courtesy of http://challengeu.avitae45.com/

The Wright State Chapter of the American Marketing Association - c/o Department of Marketing - 3640 Colonel Glenn Highway - Dayton, Ohio - 45435
 
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Last updated: Mon. Oct-11-10, 19:25
Please send comments to: The Wright State Chapter of the American Marketing Association
The Wright State Chapter of the American Marketing Association