Program Type: 
Major
Minor
College or School: 
Raj Soin College of Business

[ Suggested Curriculum (PDF)]

Marketing is the process of developing products that will sell, and distributing those products (whether goods or services) to customers at the right time, place, quantity, and price. Marketing seeks to achieve the twin goals of customer satisfaction and financial success of the business.

  • Partnerships with Dayton-area companies give marketing students the opportunity to work on class projects that expose them to the world of business by working on real business problems of local organizations.
  • Marketing majors are encouraged to become involved in the Marketing Club, which sponsors tours, projects, speakers, and other social and career-related events.
Bachelor of Science in Business in Marketing—Suggested Curriculum
Freshman
English Comp I & II
History
College Algebra
Computer Literacy
Calculus for Mgt, Life & Social Science
GE Non-Western Course
GE Sciences (3)
GE Human Behavior
GE Human Expression
GE College Component		 Sophomore
Accounting I
Microeconomics
Probability & Statistics
Business Writing
Macroeconomics
Accounting II
Quantitative Business Modeling
Business Communication
Principles of Marketing
Additional GE Courses (2)		 Junior
Organizational Behavior
Intro to MIS
Consumer Behavior
Business Law
International Marketing
Financial Management I
Intro to Operations Mgt
Marketing Electives
Business Electives
Non-Business Electives		 Senior
Public Policy
Strategic Management
Marketing Strategy
Marketing Research
Global Economy
Senior Projects
Marketing Electives
Business Electives
Non-Business Electives
Marketing Research

Fast Facts:

Average starting salary of professionals with a bachelor's degree in a business-related field: accounting $48,854; business administration/management $42,094; economics $49,809; finance $50,546; MIS $47,798; marketing $49,035. (Source: Salary Survey Spring 2010, The National Association of Colleges and Employers)

According to the Bureau of Labor Statistics, the following career fields will have a significant increase in demand from 1998 to 2008: systems analysts, management analysts, and database administrators

Discover what some of Wright State's alumni are doing with a degree in:

Marketing—national field trainer, market researcher, account executive regional sales manager, vice president of marketing, president/CEO

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