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Office of Marketing

Social Media

The Office of Marketing is responsible for the university's social media strategy and development. We view social media as a branch of communications and marketing that fills in the gaps between all other forms of communication. Collectively, the university's social media managers provide customer service, build and maintain relationships, and help cultivate and reinforce the Wright State brand.

Let's Work Together

The social media team is available to advise campus offices and organizations on how to get started and maintain their own social media pages. The Office of Marketing can provide additional social media services such as:

  • Social media strategy
  • Social media advertising
  • Social media brand management
  • Social media marketing
  • Content strategy
  • Engagement strategy
  • Handling negative comments
  • Training

Social Media Administrators

If you operate an account for a department, office, or division, email the Office of Marketing to request your official, customized 'W' profile picture that will indicate you are an approved account. Please indicate what office, department, college, or division name should be included in your profile picture, making it as short as possible. If you operate unofficial accounts, student organization accounts, personal accounts, or academic accounts, you may use your own profile picture. Do not use the university's logo or wordmarks in your profile picture.

Each university-affiliated social media profile should have at least two owners/admins. Decide who will be responsible for regularly monitoring and publishing content for each account. At least one owner/admin should be listed in the university's Social Media Managers Group. (Email Katie Halberg to be added to the SMMG.)

Social Media Moderation

In order to maintain a welcoming and peaceful space for our online communities, the university reserves the right to delete the following content and/or block users who post the following:

  • Advertising, spam, and other solicitations not related to Wright State
  • Foul or vulgar language or images
  • Personal attacks
  • Erroneous information
  • Propaganda
  • Anything perceived to be trolling, racist, sexist, or otherwise intended to be offensive or inflammatory
  • Duplicate or repetitive posts/comments
  • Off-topic posts and comments not related to the original post
  • Personal information, which may include personal phone numbers, UID’s, or other sensitive information

The decisions to delete content and/or ban users are made at the sole discretion of the acting page admin.

Social Media Equipment Request (PDF)