Our Audiences

Part of effective branding is taking the same mission, values, and positioning and crafting messaging that fits a particular audience. The brand is consistent, but what it means to one constituent is somewhat different than another.

In every case, the messaging needs framed in a way that addresses what that audience cares about rather than focusing only on what we care about. We may want to address particular features about Wright State that we are proud of, but addressing benefits that would resonate with a particular constituency will be more effective. Always keep in mind that our goal is to elicit positive feelings in the audience, not simply to convey facts.

 

External

Prospective Students & Their Influencers

Strategic Goal

Increase the awareness of and positive feelings about attending Wright State University.

Communications Goals

  • Put Wright State into the mind-share of prospective students and influencers
  • Encourage campus interaction, visits, discussions among student-peers and student-influencers
  • Specifically position Wright State as a high-value educational option with sufficient program details to generate interest

Suggested Hashtags

#WrightState and #WrightStateRightSchool

Alumni

Strategic Goal

The Wright State Alumni should be among the very strongest advocates for Wright State University.

Communications Goals

  • Keep the Alumni informed about important developments about Wright State
  • Continue and reinforce the sense of belonging to Wright State University
  • Enhance the feeling that the degree they earned is valuable
  • Encourage the advocacy of the large and growing Alumni

Suggested Hashtags

#WrightStateGrad and #braggingWrights

Donors

Strategic Goal

By blending the philanthropic priority of Wright State and targeted success messages, increase the rate and level of university giving.

Communications Goals

  • Educate donors on the criticality of Wright State’s mission and its impact on the communities it serves.
  • Increase understanding that Wright State has an increasing reliance upon gifts
  • Create comfort that gifts will be well stewarded
  • Demonstrate how gifts are leveraged to produce desired outcomes for research, academic scholarship and student success
  • Show that there are many options for giving

Suggested Hashtags

#WrightState and #braggingWrights

Employers

Strategic Goal

Position Wright State as a producer of high quality, contributing members of the workforce that are great hires.

Communications Goals

  • Instill confidence that both the quantity and quality of students is much more than adequate to meet the needs of employers
  • Encourage employers to ‘look here first’ for summer employment, internships, and permanent employment
  • Educate employers as to the breadth and depth that our education provides

Suggested Hashtags

#WrightState and #WrightStateGrad

Community & Government Leaders

Strategic Goal

Wright State University is a top consideration for support, and a great resource to help solve a huge array of regional, national, and international problems.

Communications Goals

  • Build awareness of the distinctive and valuable asset that Wright State is in our community
  • Educate about the economic, cultural and human capital impact on the local community, the region, the state, and the world.
  • Promote Wright State’s mission and its core values
  • Highlight the research, community service and partnerships that Wright State has built

Suggested Hashtags

#WrightState and #braggingWrights

Internal

Students

Strategic Goal

Although current students are already enrolled, each individual student and identifiable group of students has a different specific connection to the university that ties them to us. Strengthening these ties has two specific outcomes in mind. First, we want students to be successful. Stronger affiliation with Wright State will increase academic success because ‘connected’ students will be more likely to access academic and social support services. Second, we want our students to consider themselves as lifelong members of Wright State.

Communication Goals

  • Increase awareness about the nature and strength of Wright State and its mission, building affiliation
  • Broad awareness and understanding of resources, options, and campus activities
  • Positive feelings about what they are doing and accomplishing
  • Increased involvement with the wide array of activities and functions within the university

Suggested Hashtags

#braggingWrights and #WrightStateRightSchool

Faculty & Staff

Strategic Goal

Increase the direct connection to the university as a whole, and increase the interdepartmental and unit awareness.

Communications Goals

  • Alignment with the vision, mission, and position of the university
  • Engender pride in the university and a sense of belonging to something important and impactful
  • Paint a picture of the future and generate a sense of excitement about it
  • Provide all members of the internal community with the information needed to be a strong advocate for Wright State

Suggested Hashtags

#WrightState and #braggingWrights