Color

On this page:

The primary print color palette is the official Wright State green and gold and should be used prominently in Wright State publications. White can be used as an auxiliary color when needed (such as the biplane logo appearing in white on a dark background).

These colors are used in the production of printed materials and digital media. The primary green and gold colors are based on the Pantone Matching System® numbers 349 and 7407, respectively. These core colors should dominate all communications.

The secondary palette is to be used only to support and complement the primary color palette. It was designed to work with the Wright State green and gold, and should only be used as accent colors to provide visual interest. This ensures a more consistent use of color across all marketing and communications.

The Wright State colors and brand must be recognizable and prominent. Avoid color combinations that could represent other universities and colleges.

These colors are authorized for use on the web and for other digital media, such as email, Microsoft PowerPoint presentations, video, electronic newsletters, etc.

Secondary colors can be used in limited capacity to accent the project or to allow a more individualized layout when used consistently. Do not build a layout around secondary colors. If the project does not look like it comes from Wright State, it is a violation of the university's brand.

Primary color palette

 

Wright State Green

PMS: 349
CMYK: 90/33/100/26
RGB: 2/105/55
HEX: 026937

 

Wright State Gold

PMS: 7407
CMYK: 20/35/80/0
RGB: 206/160/82
HEX: CEA052


Secondary color palette

 

Red

PMS: 202
CMYK: 30/95/75/30
RGB: 135/35/50
HEX: 872332

 

Orange

PMS: 471
CMYK: 20/70/100/10
RGB: 185/95/40
HEX: B95F28

 

Yellow

PMS: 1205
CMYK: 0/10/55/0
RGB: 225/225/135
HEX: FFE187

 

Leaf

PMS: 7490
CMYK: 60/20/90/5
RGB: 115/155/75
HEX: 739B4B

 

Pistachio

PMS: 346
CMYK: 65/0/60/0
RGB: 75/185/135
HEX: 55BE8C

 

Teal

PMS: 7716
CMYK: 80/20/45/0
RGB: 0/145/145
HEX: 1B9B97

 

Lavender

PMS: 5145
CMYK: 40/60/30/0
RGB: 160/120/145
HEX: A376BE

 

Goldenrod

PMS: 1225
CMYK: 0/20/80/0
RGB: 255/200/70
HEX: FFCC4E

 

Blue Grey

PMS: 7542
CMYK: 35/15/20/10
RGB: 165/190/195
HEX: A5BEC3

 

Medium Blue

PMS: 7699
CMYK: 80/55/35/10
RGB: 65/100/130
HEX: 416482

 

Violet

PMS: 5195
CMYK: 55/75/45/25
RGB: 105/70/90
HEX: 69465A

 

Tan

PMS: 7530
CMYK: 35/40/50/0
RGB: 170/150/130
HEX: AA9682

 

Aqua

PMS: 7715
CMYK: 90/45/50/20
RGB: 0/100/105
HEX: 09656C

 

Brown

PMS: 462
CMYK: 50/60/85/45
RGB: 95/70/40
HEX: 614728

 

Beige

PMS: 614
CMYK: 15/10/50/0
RGB:  220/215/150
HEX: DCD494

 

Black

PMS: Black 6
CMYK: 80/70/60/75
RGB: 17/24/32
HEX: 161A21


Digital Palette

 

Dark Green

RGB: 6/61/28
HEX: 063D1C

 

Deep Gold

RGB: 175/132/70
HEX: AF8446

 

Faded Gold

RGB: 228/222/199
HEX: E4DEC7

 

Off White

RGB: 242/241/235
HEX: F2F1EB


Lake Campus secondary color palette

The Lake Campus color palette is reserved for Lake Campus only (and Lake Campus Athletics).

 

Mascot Green

PMS: 347
CMYK: 95/10/100/0
RGB: 0/150/70
HEX: 009646

 

Deep Lake Blue

PMS: 2955
CMYK: 100/80/35/30
RGB: 155/55/95
HEX: 0D375E

 

Drop Off Blue

PMS: 7690
CMYK: 90/45/15/0
RGB: 0/120/170
HEX: 0078AA

 

Shoreline Blue

PMS: 298
CMYK: 65/15/0/0
RGB: 70/170/225
HEX: 46AAE1