Brand Architecture

Recommended

The Wright State brand represents diverse units on campus. The Wright State community and our united identity is depicted in the following chart. 

Our branding system is consistent and flexible. Its structure creates a family of brands that support each other and strengthen the core brand.

Wright State has eight branding categories. In all cases, the brand manager determines these designations and the Office of Marketing supports and enforces this structure.

This chart illustrates these categories with graphics and a brief list of sample category members. Because many entities make up the Wright State community, and because groups are added and eliminated, this is not an exhaustive list. If it is unclear which category your group falls under, or which type of logo you should be using, contact the Office of Marketing for assistance.

Colleges/Academic Units

Colleges and academic units that fall under the common university branding:

Brand Architecture - Colleges/Academic Units example College of Education and Human Services
College of Engineering and Computer Science
College of Liberal Arts
College of Science and Mathematics

The Graduate School​
School of Professional Psychology
University College
Wright State University—Miami Valley College of Nursing and Health

Nonacademic Units Abridged list of nonacademic units that fall under the common university branding:
Brand Architecture - Nonacademic Units example Emergency Management
Enrollment Management
Facilities Management
Foundation
Office of Disability Services
Office of LGBTQA Affairs
Office of the President
Office of the Registrar
Office of Communications
University Libraries
Campus Centers/Spaces Abridged list of centers/spaces that fall under the common university branding:
Brand Architecture - Campus Centers/Spaces example Bolinga Black Cultural Resources Center
Charles and Renate Frydman
Educational Resource Center
LGBTQA Community Engagement Room
New Media Incubator
Robert and Elaine Stein Galleries
Student Technology Assistance Center
Women's Center
Variances The following three colleges have been granted a variance from the standard university branding heirarchy:
 
Boonshoft School of Medicine Lake Campus Raj Soin College of Business

Brand Architecture - Boonshoft School of Medicine

Brand Architecture - Lake Campus Brand Architecture - Raj Soin College of Business

Exclusions

Certain entities and groups are excluded from the standard university brand architecture depicted above. Organizations that are student-run, primarily self-funded, or partnered with the university are not included in the standard branding architecture. Theses groups are not excluded from following the guidelines outlined here. A limited listing of examples appears below.

Ohio Centers of Excellence

Ohio Centers of Excellence must include in its logo an appropriate Wright State wordmark. Examples include:

  • CELIA
  • CEPRO
  • KNO.E.SIS
  • NCMR

Affiliates and Initiatives

Internal and external affiliates partnering with Wright State, such as:

  • Alumni Association
  • Applied Policy Research Institute
  • STEM School
  • Wright State Research Institute (WSRI)
  • Wright State University Nutter Center

Vendors

Vendors providing services for the Wright State community may incorporate Wright State branding, with permission. These include:

  • Hospitality Services/Chartwells
  • Student Legal Services
  • Printing Services/Xerox

Student Groups and Organizations

Student organizations are not included in the university's standard brand architecture. These include The Guardian, Student Government, the University Activities Board, student organizations, sports clubs, and Greek organizations.

However, all student groups are strongly encouraged to show pride in Wright State University by including officially approved university branding assets in their marketing and promotional materials. The Office of Marketing is available to help student organizations with Wright State branding.