The Wright State brand represents diverse units on campus. The Wright State community and our united identity is depicted in the following chart.
Our branding system is consistent and flexible. Its structure creates a family of brands that support each other and strengthen the core brand.
Wright State has eight branding categories. In all cases, the brand manager determines these designations and the Office of Marketing supports and enforces this structure.
This chart illustrates these categories with graphics and a brief list of sample category members. Because many entities make up the Wright State community, and because groups are added and eliminated, this is not an exhaustive list. If it is unclear which category your group falls under, or which type of logo you should be using, contact the Office of Marketing for assistance.
Colleges and academic units that fall under the common university branding:
|College of Education and Human Services
College of Engineering and Computer Science
College of Liberal Arts
College of Science and Mathematics
The Graduate School
|Nonacademic Units||Abridged list of nonacademic units that fall under the common university branding:|
Office of Disability Services
|Office of LGBTQA Affairs
Office of the President
Office of the Registrar
Office of Communications
|Campus Centers/Spaces||Abridged list of centers/spaces that fall under the common university branding:|
|Bolinga Black Cultural Resources Center
Charles and Renate Frydman
Educational Resource Center
LGBTQA Community Engagement Room
|New Media Incubator
Robert and Elaine Stein Galleries
Student Technology Assistance Center
|Variances||The following three colleges have been granted a variance from the standard university branding heirarchy:|
Certain entities and groups are excluded from the standard university brand architecture depicted above. Organizations that are student-run, primarily self-funded, or partnered with the university are not included in the standard branding architecture. Theses groups are not excluded from following the guidelines outlined here. A limited listing of examples appears below.
Ohio Centers of Excellence
Ohio Centers of Excellence must include in its logo an appropriate Wright State wordmark. Examples include:
Affiliates and Initiatives
Internal and external affiliates partnering with Wright State, such as:
- Alumni Association
- Applied Policy Research Institute
- STEM School
- Wright State Research Institute (WSRI)
- Wright State University Nutter Center
Vendors providing services for the Wright State community may incorporate Wright State branding, with permission. These include:
- Hospitality Services/Chartwells
- Student Legal Services
- Printing Services/Xerox
Student Groups and Organizations
Student organizations are not included in the university's standard brand architecture. These include The Guardian, Student Government, the University Activities Board, student organizations, sports clubs, and Greek organizations.
However, all student groups are strongly encouraged to show pride in Wright State University by including officially approved university branding assets in their marketing and promotional materials. The Office of Marketing is available to help student organizations with Wright State branding.