10 Tips to Trim Your Bill

We understand that every unit and program on campus has limited resources to spend on marketing, yet no one can afford to stop recruiting students or communicating to various stakeholders. Our office is committed to helping you meet your goals while maximizing the return on your investment. (Yes, Wright State Policy requires most projects to go through the Office of Marketing, but that’s for a great reason—we save you a lot of money!)

Here are a few ways we can make your marketing dollars go further.

1. Timing is everything

Contact the Office of Marketing well before a printed or other product is needed, and we can work with you to deliver products that are comparable to or better than those done by external agencies or by your internal team. If you come at the last minute, you may have to pay premium prices for rushed printing by our partners.

2. Use e-stationery

Avoid using costly pre-printed letterhead for mass mailings by using the electronic letterhead. Download the letterhead template at http://www.wright.edu/marketing/brand/other-downloads, then customize and print.

3. Intake is your friend  

Before starting any project, schedule an intake meeting where we can really flesh out your ideas and concepts. There is no charge for an intake meeting or consultation, and we can work together to decide if your project is feasible to accomplish within your timeframe and budget, and if not, what alternatives may be suitable for your needs. If there are multiple decisionmakers involved in your project, please try to have a consensus on the key objectives, audiences, and messages for your project.

4. Reduce changes, reduce cost


For every round of changes you submit for your project, you will be paying the hourly rate for changes, billed by quarter-hour increments (at the time this is written, the rate is $70 per hour). So for every change you send, you’ll be adding more costs. We have seen this total add up well into the hundreds of dollars. If you consolidate all of your changes before sending them to the editor or project manager, you can save a substantial amount.

5. Use digital freebies

The Office of Marketing can create many digital products for free for you. Make sure to leave enough time, but we can make customized social media profile pictures, cover photos, email templates, Snapchat filters, web and social graphics, and more. Visit http://www.wright.edu/marketing/services/getting-started for more information.

6. If it sounds too good to be true…

If it sounds too good to be true, it probably is. We are often approached to help resolve issues that arise when these offers don’t work out the way you had hoped. Save time and money by coming straight to the Office of Marketing with your idea or project. And if you do want to proceed with a great offer, please send the information to our office first so we can see if it will meet your needs, or if they are trying to take advantage of you.

7. Don’t throw away money due to noncompliance

Our Wright State Brandbook, available at http://wright.edu/brand, outlines all the ways our logo and associated marks can and cannot be used. Any new materials that violate these rules cannot be used. Come to us first to save money and avoid frustration down the line.

8. Bundle your image needs

Do you know you’re going to need different photos for projects throughout the year? Rather than schedule a photographer for each one, consider gathering all the people and props for all of your photos at once, and just schedule a single photoshoot. This will save you the cost of additional shoots, travel, etc.

9. Measure twice, cut once

You always want to double-check when you do the work yourself. If you are working on a project, you can contact the Office of Marketing to inquire if you are using our logo or marks appropriately, if the sizing will work with postal regulations, and other details that can derail your project, costing you additional time and money.

10. Don’t forget about the Office of Communications

The Office of Marketing partners with the Office of Communications frequently for projects and stories that may be of interest to the media or other markets. Their professional writers and videographer tell and show the stories of Wright State to the world. If you have news that you want to get out about an activity, award, project, or person, send them an email to news@wright.edu. Due to staffing limitations, they cannot cover everything, but they may be able to offer you tips that are invaluable—and free.

**BONUS TIP** Remember that advice is free

We’re always happy to chat about your challenges and come up with creative solutions. And we don’t charge for consultation. Our team is very knowledgeable about current trends and best practices. We can advise you on strategy, tactics, and messaging. If you like, we can create comprehensive short- and long-term marketing plans to help you accomplish your goals. We’ll also help you prioritize to make the most of your marketing budget.