Office of Marketing

Marketing Blog

Apr 08, 2019

Wright State University was named among the institutions showing the greatest growth in sending students overseas by a State Department program designed to make international study more accessible and inclusive. Wright State was cited in the category of greatest growth in overseas study by students with disabilities. The recognition was based on the number of students sent overseas as part of the Benjamin A. Gilman International Scholarship Program.

Mar 20, 2019

U.S. News & World Report ranked the College of Nursing and Health 176th out of 258 schools responding to the survey. The magazine said the college awarded 61 master’s degrees in 2018. The magazine based its nursing rankings on quality assessment by peers; student selectivity and program size; research activity; and faculty resources, including student/faculty ratio, faculty credentials, and percentage of faculty with important academic achievements in nursing.

Mar 20, 2019

The College of Engineering and Computer Science's electrical engineering program was ranked 122nd out of 192 by U.S. News & World Report, tied with the University of Colorado. The magazine based its engineering school rankings on quality assessments by peers and recruiters, student selectivity, faculty resources, and research activity. It said the College of Engineering and Computer Science granted 19 doctoral degrees in 2018 and received $12.9 million in research funding, or $167,000 per faculty member.

Mar 20, 2019

U.S. News & World Report ranked the College of Engineering and Computer Science 148th among the 205 schools responding to the magazine’s survey. The magazine based its engineering school rankings on quality assessments by peers and recruiters, student selectivity, faculty resources, and research activity. It said the College of Engineering and Computer Science granted 19 doctoral degrees in 2018 and received $12.9 million in research funding, or $167,000 per faculty member.

Mar 05, 2019

Wright State is ranked third in the top 10 campuses for students with physical disabilities by College Magazine because of the multiple services available to students. Wright State built the first on-campus service dog park with a covered patio area, a water station, and paved paths. Construction is also underway for a dog agility park. Nearly all of the buildings on campus are connected by underground tunnels and wheelchair-accessible shuttles run across campus for easy access to campus buildings. Students can find help with a personal care attendant to assist with hands-on needs, as well as a station that includes private restrooms, lifts, and personal assistance.

Jan 16, 2019

Wright State was ranked No. 89 among the top 100 most affordable universities in the nation, a list that ranks institutions that combine proven quality with reasonable costs.

Jan 16, 2019

Wright State was ranked by U.S. News & World Report as a top university among hundreds in their ranking. Universities ranked in this category are exceptional, offering a full range of undergraduate, master's, and doctoral programs, as well as participating in groundbreaking research and innovative projects.

Jan 16, 2019

U.S. News & World Report has ranked Wright State's undergraduate engineering programs as No. 146 among hundreds of engineering programs across the nation. The program faculty are dedicated to student success and offer one-on-one support to all students. The university is also located in Dayton, Ohio, a hub of technical expertise in industrial engineering, human factors engineering, aerospace, unmanned aerial systems, engineering innovation, and more for internships and future career advancement.

Jan 16, 2019

U.S. News & World Report asked 24,400 guidance counselors to rank which universities offered the best undergraduate education. Wright State University was ranked No. 261 among hundreds of universities in the United States for its exceptional education and affordable tuition.

Jan 16, 2019

U.S. News & World Report ranked Wright State's online business graduate degree programs for veterans (excluding M.B.A.) No. 17 among all programs for veterans in 2019. All Wright State's online graduate business programs are accredited by the Association to Advance Collegiate Schools of Business, the gold standard of business school accreditation. Wright State is also ranked a top military-friendly university for nine consecutive years. Our programs focus on a problem-solving approach that blends real-life experiences with simulations and case studies. All students complete an industry capstone project in collaboration with community businesses and organizations.

Jan 16, 2019

U.S. News & World Report ranked Wright State's online graduate nursing programs No. 126 among all graduate nursing programs. The nursing program has a high certfication pass rate, excellent clinical site placements, and an outstanding reputation in the region with strong community partnerships. 

Jan 16, 2019

U.S. News & World Report has ranked Wright State's online M.S. in industrial and human factors engineering as No. 41 among all graduate engineering programs. The program faculty are dedicated to student success and new lecture videos are produced to help the student experience. The university is also located in Dayton, Ohio, a hub of technical expertise in industrial engineering, human factors engineering, aerospace, unmanned aerial systems, engineering innovation, and more for internships and future career advancement.

Jan 16, 2019

U.S. News & World Report ranked Wright State's online M.B.A. degree program No. 175 among all M.B.A. programs in 2019. The online M.B.A. program is accredited by the Association to Advance Collegiate Schools of Business, the gold standard of business school accreditation. Students can compete the program at their pace and can customize the curriculum with online and face-to-face courses if they want. We also have one of the lowest tuition rates among AACSB-accredited schools in our geographic region.

Jan 16, 2019

U.S. News & World Report ranked Wright State's online business graduate degree programs (excluding M.B.A.) No. 33 among all programs in 2019. All Wright State's online graduate business programs are accredited by the Association to Advance Collegiate Schools of Business, the gold standard of business school accreditation. Our programs focus on a problem-solving approach that blends real-life experiences with simulations and case studies. All students complete an industry capstone project in collaboration with community businesses and organizations.

Dec 14, 2018

Trying to boost your attendance at an event? Social media can be a very effective tool to supplement your marketing mix, which may include printed materials, email, website, event calendar post, and WINGS announcement. 

Some tips to help you get the most out of your organic (unpaid) posts:

  • Match the message to the audience: Each platform has a unique audience. Make sure the event is appropriate to that audience, and is promoted in a way that makes it meaningful to them. This means that an event with a specific target audience may not be appropriate to promote on a channel that has a very broad audience. 
  • Have a single, clear call to action (CTA): Want them to visit your website for more information? Want them to register at a specific page? Tell them and provide the link. Don’t add multiple CTA’s (e.g., multiple websites or phone numbers) or they will be confused. 
  • Use photos or videos: Want your content to get seen? Add a compelling photo or video. Visuals catch a user’s attention. If the visual looks interesting, they will be more likely to read the content.
  • Do not use flyers, posters, or other content with many words on them: This is tough, because it’s so easy to just throw a digital file online, right? Unfortunately, this method dooms your post to failure. Facebook algorithms (which also extends to a small degree to Instagram) will flag your post and you’ll get a noticeable decrease in post views. On Twitter, the platform will only display a part of your poster, which will look choppy and confusing; users will not be inclined to click on it to expand.
  • Make sure it looks like something that is coming from Wright State: Will your event be on Wright State’s campus? Then make sure it looks that way from a glance. Do not use pink, purple, orange, red, blue, or other schools’ color combinations. Use variations of green and gold with white and black accents. If you add our logo, do not squish, stretch, change the color, split up, or otherwise modify it. View our Wright State Brandbook for more info on making your promotions look more official: www.wright.edu/brand
  • Choose your words carefully: Don’t just type the who, what, where, and when (though don’t forget to include them, either!). Make sure you include the WHY—why people should bother to attend. What’s in it for them? 
  • Shorter is better: Social media algorithms and user preferences both demand shorter posts. Try to keep your copy to under 90 characters, if possible. That’s not always possible, but if you can user fewer words, do so.
  • Use appropriate hashtags: Research hashtags before you randomly use them. Make sure the way they are being used online matches the tone of your event. Also try to always use the hashtag #WrightState if it will take place on campus. This also helps us to find your content to engage with it from the main Wright State accounts.
  • Schedule multiple posts with increasing frequency as you approach the event: Start promoting your event as early as possible with a save-the-date post. Then do reminder posts about once every week or two until you are within two weeks of the event. At that point, start increasing your frequency to once every few days. Change the content each time so it does not look like you are spamming your audience, or they will stop following you. This is easy to do with the university’s social media management platform. Contact us if you need help getting started.

Still need help? Or would you like more information on paid social media promotion? Email the social media team at socialmedia@wright.edu and let us know what you’re working on. 

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