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Office of Marketing

Marketing Blog

Aug 07, 2020

Most web editors using the university's content management system have been transitioned to a governance model for making edits. This means that when an editor saves a page, the changes are sent to the Office of Marketing moderators for approval before going live.

Let's take a look at how this works for you, the editor:

  1. You make an edit to a page, as trained.
  2. You choose either Needs Work or Needs Review for the moderation state.
    1. Scenario 1: You have a page that is a work in progress, and you don't want it to be made live yet. No problem—just change the moderation state to Needs Work. Nobody gets notified, and you can continue making edits as long as you want. 

      Needs Work Moderation View
      Needs work moderation state.
    2. Scenario 2: You have a page this is ready to go live. Change the moderation state to Needs Review. Note that Needs Review is the default option, so if you need to use Needs Work, you'll have to manually change it to that.
  3. You explain your changes in the Log Message field and click Save. A helpful log message is one sentence summarizing what was changed. One-word messages like "change" are not helpful but entire paragraphs are overkill.
  4. Once an hour (but not necessarily on the hour), an email and Microsoft Teams message get sent to the moderation team listing all the pages that were edited and placed in Needs Review status in the past hour. These notifications prompt us to visit the Review Queue, which for all outstanding edits, shows the editor, time, log message, and a side-by-side view of edits.

    A screen shot of a Team alert message from a moderation.
    Example Teams moderation notification.

    An example screenshot of a review with side by side comparisons.
    Example side-by-side review queue.

  5. A moderator reviews your edit. The moderator may be a Marketing staff member assigned to your college, assigned to that day of the week, or who is familiar with the edit because they're working on a related project. What we look at:
    1. Proofreading and editing, ensuring adherence with Editorial Style Guide.
    2. Make sure the page is still structured in a readable and accessible way—appropriate use of headings, descriptive link text and alternative text for images, etc.
    3. Deciding if we need to edit some other page based on the change you submitted.

    If we need to make changes beyond basic proofreading or there is a problem with what you submitted, we'll contact you. Otherwise, it's immediately live.

  6. After reviewing, the moderator publishes your change, and it is now live to the world. You won't get any automated notification, but if there was a problem we would contact you before publishing.

We strive to publish edits the same business day, or the next day if the edit came late in the afternoon.


Why make everyone go through governance?

We all need to do more with less and still put out quality service. This layer of review frees your time to work on what you need to, and we can make sure the end product looks professional and is on brand and clear. It also provides the following benefits:

  • Helps the Office of Marketing be aware of changes that may need to be made elsewhere on the web, or that may affect a project we're working on but haven't been communicated to us yet.
  • Helps the Office of Marketing catch things that could pose a legal concern.
  • Lets us review accessibility concerns and best practices for readability and search engines. While it's good for everyone to be aware of these things, we appreciate that they may be an added burden to those who only make edits a few times a year.

What if I need an edit published immediately?

We suggest using the Web Support link, located at the bottom of every Wright State website. Tell us what the page is and that it urgently needs to be published.

Can I still send you edits to make?

Sure; send them using the Web Support link as usual if you aren't comfortable editing pages yourself.

Are there exceptions to governance?

Our goal is to make the review process as low-friction as is possible when adding another layer to the mix. Most days, it only adds a few hours to the page going live. We only grant exceptions in unusual cases where frequent fast-turnaround edits outside our normal operating hours are necessary.

Why was my edit from days ago never published?

The most common cause is that the editor accidentally placed the page into Needs Work, so it never reached our review queue. If you have a page that has gone unacceptably long without being published, please contact Web Support and we will promptly review the page.

What if I have other concerns?

We are open to how to improve this process. Contact Mark Anderson with thoughts.

Jun 25, 2020

Financial Aid Terminology

FAFSA is the Free Application for Federal Student Aid. It is the form that families complete to apply for federal grants, loans, and work-study funds to help pay for educational costs. The FAFSA provides an EFC, or Expected Family Contribution, which is an index number that colleges use to determine how much financial aid a student is eligible to receive. The EFC factors in your family’s taxed and untaxed income, and benefits (such as unemployment or Social Security) from two years prior and current assets. We always encourage students to complete the FAFSA, you never know what funding could be available to assist you!

Scholarships are gift aid that is generally based on merit or talent. Scholarships do not need to be repaid. Look for terms renewable and non-renewable. Renewable means they can get the award each year, as long as they remain eligible. Non-renewable scholarships are a one-and-done award.

Grants are gift aid that is based on need, determined by the Free Application for Federal Student Aid (FAFSA). Grants do not need to be repaid.

Loans are contractual agreements that will require the money to be repaid plus interest. Unsubsidized student loans accrue interest while they are in school, which costs the students more. Subsidized student loans do not accrue interest as long as they are in school at least half time and other requirements. Students should carefully review estimated payments, loan deferment options, and other variables to better understand the long-term implications. For more information on loan repayment, visit studentaid.gov.
Work Study is a federal program that allows a student to earn money to pay for college through part-time employment. The student’s wages are partially paid through the government. Students must check the Work Study box on the FAFSA if they are interested in this option. If eligible, the student may search for available work-study jobs to find employment or contact Career Services.

Disbursement is the process of financial aid awards being deposited to student billing accounts.

Refunds are any excess financial aid that is distributed to the student upon the satisfactory completion of all requirements.

Financial Aid Timeline

October 1
Students can begin filing their FAFSA October 1 prior to the start of the academic year. For example, students began filing the 2020–21 FAFSA (based on taxes filed from 2018) for the 2020 Fall Semester in October of 2019. This allows them to apply and complete any additional requirements prior to the student’s bill being due to the university, which is generally a few weeks prior to the start of each term. It also allows students to determine how much it will cost to attend Wright State. If a student doesn’t file a FAFSA before they begin classes, they can always do so if the need arises as long as the academic year isn’t over and they are still enrolled and continue to be enrolled in classes. For example, if a student thinks they will be able to pay out of pocket for Fall 2020, and then an unexpected expense comes along in October 2020, the student can still complete the 2020-2021 FAFSA to be considered for aid. 
Mid November
Once a student files a FAFSA, the Department of Education can require Wright State to collect additional documentation to determine the student’s eligibility for financial aid. The Office of Financial Aid begins notifying students mid-November, prior to the start of the academic year of any additional information needed. We do this by sending an email to the student’s Wright State email account, or for new students their Admissions Portal email. Students must check WINGS Express for a list of their outstanding requirements.

Once all outstanding requirements are complete, the Office of Financial Aid begins preparing award notices for students in February prior to the start of the academic year. This is because the Department of Education is required to release their Federal Pell and Campus Based Aid amounts by February 1.
We also have deadlines for our direct-from-high-school performance scholarships and the online competitive scholarship application through the foundation. There is also a FAFSA priority filing date to be considered for campus-based aid. These dates are listed on our important dates page.

Preparing for Fall Semester: Wright1 Card Deposit
Students can deposit excess loan monies on their Wright1 Card FA Flex account by going to WINGS Express and selecting the Student and Financial Aid tab, Wright1 Card and Meal Plan Services, Wright1 FA Flex Deposit Using Financial Aid. If this option is not available, deposits from financial aid can be made at RaiderConnect if your account qualifies.

First Day of the Semester 
Financial aid disbursement takes place on the first day of the term. Disbursement is the process of your awarded financial aid being applied to your student account.

End of the First Week of Classes
Students with a credit balance (a negative sign before the Amount Due under Current Account Status, e.g., -$15.00) will have a refund issued if all eligibility criteria are met. The Office of the Bursar begins processing refunds two business days after financial aid is disbursed to the student account. Generally, refunds from excess financial aid are sent by direct deposit or a check is mailed to the student by the end of the second week of classes. 

Please Note
Dates and processes may vary due to extenuating circumstances, holidays, or other observances. Contact RaiderConnect or consult the following helpful links for current information: 

Contact RaiderConnect at RaiderConnect@wright.edu, 937-775-4000, on Twitter at @Raider_Connect, or in person at 130 Student Union during regular service hours when the campus is open.

Jun 23, 2020

As our Wright State campus partners’ marketing budgets shrink, many are opting to communicate with prospective students and others through electronic means, often by email. While visually attractive emails are not impossible to build, there are some practical limitations to this channel.

Some clients attempt to overcome this issue by developing print brochures, then posting them online or emailing them. The logic is that the brochures are prettier; so, when the recipient prints them out, they will be holding something very impressive in their hands.

In a perfect world (and with perfect printers), yes. But there are some realities we discuss with campus partners. The first reality is that there are better options.

One of these better options includes placing your content on a new web page or renovating your current website. There are several advantages to doing this over designing a brochure to place on the web or email:

  • Content can be updated quickly without needing to redesign the brochure (a much slower process). Details and other content can change pretty quickly these days.
  • The reader can find the information they want more quickly on a web page than by downloading a brochure, printing a brochure, then hunting through that document for the information they need.
  • Web pages can look nice! The Office of Marketing web team is exceptional at organizing content, photos, and graphics in a cohesive and visually pleasing way.
  • Web page content is easier for search engines to find than PDF content
  • PDFs are more challenging to read on mobile devices because they do not readily adapt to screen width.
  • PDFs are not readily accessible to readers with visual impairments.
  • PDF email attachments may never be opened due to the reader’s reluctance to download. Some email attachments can harbor computer viruses.
  • PDF email attachments can trigger spam filters, so your email may never arrive in the reader’s inbox.

The Office of Marketing can help make your existing web pages look nice without building a problematic PDF document. Our quick facts page is one example. Please consider letting us help you communicate effectively and professionally.

May 01, 2020
  1. Follow Wright State social media accounts. The more followers we have, the more credibility and respect the accounts get from the platforms. View the directory at wright.edu/social. You can click through and follow accounts directly from there.
  2. Retweet or share our posts. This gains far more visibility for the messages than simply liking or favoriting the content.
  3. Tag Wright State accounts in your posts that relate to the university. This helps others more easily see how to connect with us.
  4. Comment on Wright State posts. The more you comment—especially on Facebook and Instagram—the more their algorithms will allow our content to be seen.
  5. Regularly interact with the accounts and posts. Rather than sharing a lot at once, try to share a post each time you log in. This will help our content stay top-of-mind and not get lost in the volume and algorithms.
  6. Add your own validation to the content you share from Wright State. Preface the post with your own experience relating to the story or message.
  7. Be proactive; don’t wait for our posts. If you see a story about Wright State from other sources, share it and tag us in it so we can see it too.
  8. Stand up for Wright State. If you see someone making false claims or badmouthing the university, counter it with good news or links to clear up the misunderstanding. If nothing else, ask them WHY they feel that way. You can also send a link and/or screenshot of the post to us at socialmedia@wright.edu so we may engage or monitor.
  9. Tag influencers in Wright State content. If you know a particular school, guidance office, mayor, chamber of commerce, etc., would find value in the story or message, tag them or share the post to their account(s).
  10. Be proud. People need repetition to believe you truly care. Don’t assume that by posting once, people will take your word on it. Consistent positive messaging shows that you are sincerely proud of Wright State.

Have questions? Would you like to learn more? 
Email Social Media Program Director Katie Halberg at katie.halberg@wright.edu.

Apr 08, 2020

U.S. News & World Report named Wright State University's graduate business programs as some of the top programs for veterans. Our programs are ranked for their affordability and quality. Wright State University also offers a Veteran and Military Center with personal support, study spaces, and GI Bill help for veterans and other military-connected students.

Apr 07, 2020

Optimal released its list of most affordable supply chain management degrees in the nation and named Wright State's Master of Science in Logistics and Supply Chain Management as number 23 on this list.

"Our goal is to show data that is difficult to find elsewhere,” said Optimal CEO Sung Rhee. “With this launch, Guide to Online Schools shows students what they can reasonably expect to make in salary 10 years after graduating from a particular program. We want people to know how their education choices can measurably impact their financial futures."

Wright State University program will give you a graduate education that will enhance your leadership career in the field of logistics and supply chain management. If you are curious, passionate about innovation, and like solving problems, a Wright State degree in supply chain management will prepare you to excel in a wide variety of career paths and industries.

Read the full press release.

Mar 09, 2020

Right Here. Right Now. Wright State.

In the summer of 2019, Wright State University began to solicit ideas for a university tagline. A tagline is part of a brand’s identity, capturing its essence. While that process has been paused for the time being, the Office of Marketing still rallied behind the theme represented in dozens of suggestions. Many community members offered ideas that supported the momentum of moving into a new, positive era—a time of great hope, growth, and unity. From these inspirational suggestions, the new campaign Right Here. Right Now. Wright State. was born. This marketing campaign is a theme we can use in our messaging and advertising. It is not our tagline or our brand, but is a specific motivation, a rallying cry we can use to spread our Wright State stories into the world.

Launched in the fall of 2019, the Right Here. Right Now. Wright State. campaign supports Wright State’s institutional goals of improving recruitment, retention, and relationships. This includes undergraduate, graduate, and international efforts. 

When every school, division, and unit uses the campaign in their communications, this unified voice is powerful and conveys with amplification the excitement of the campaign. This campaign does not replace the Wright State University brand, but is used in conjunction with it as appropriate. Please visit wright.edu/brand to see institutional brand guidelines.

The Right Here. Right Now. Wright State. campaign dialogue represents our position:
Generations have come through Wright State, each making their own mark. Now is your time, your opportunity. We welcome you and your family to join us for the journey to take you from student to professional. You can find your passion, find your people, find your mentor, find your future. Right Here. Right Now. At Wright State.

The campaign mood is comprised of bold energy, motivation, immediacy, excitement, and anticipation, illustrating that this is your time, your moment to shine. Now is the time. Wright State University is the place to make it happen.

When sharing online the positive things happening at Wright State, use the hashtag #WrightStateRightNow to tie it to this campaign. If you encounter prospective students who are curious about Wright State, you can send them to wright.edu/now (undergraduates) or wright.edu/nowgrad (graduate students) to request information and learn why Wright State is the place to be right now.  

As Maya Angelou noted, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” 

To successfully implement this campaign, the entire community must adopt the upbeat, positive mood, incorporating it into everyday work and processes. Please contact Amanda Earnest-Reitmann (amanda.earnest-reitmann@wright.edu) in the Office of Marketing to request a copy of the campaign style guide. If you have brochures or other materials that you’d like to update to reflect the new campaign, submit your request now at http://www.wright.edu/marketing/services/project-request.

Mar 04, 2020

Wright State University has thrived for more than 50 years under the philosophy that our region and communities deserve the best higher education experience possible at an incredible value. We provide the opportunities to help cultivate lifelong learners and critical thinkers.

10 Things You Can Do Right Here. Right Now.

  1. Talk to people about your positive experiences here.
  2. Wear your Wright State apparel…everywhere! 
  3. Celebrate #GreenAndGoldFriday within your department and classes. Wear your Wright State colors proudly every Friday and share photos online with the related hashtag.
  4. Attend campus events to talk to visitors and share your Wright State story.
  5. Promote your Wright State events, stories, and photos on your personal social media.
  6. Invite people to Wright State events. Through art, athletics, symposiums, lectures, or admissions open houses, we want the public to see how much greatness is happening here.
  7. Share Wright State newsroom stories (wright.edu/news) and social media posts.
  8. Tell others about the success of your current and former students.
  9. Check your college or department’s social media accounts. Are you following them? Are they active, listed in the online directory (wright.edu/social), and branded with the W profile picture? Help feed content to your current social media admin, or contact marketing for additional assistance.
  10. Use Wright State hashtags online so we can engage with or share your content: #WrightState; #RoadRaiders, wearing Wright State apparel away from campus; #braggingWrights, points of pride; #WrightStateRightSchool, supporting admissions; #WrightStateRightNow, supporting our Right Here. Right Now. Wright State. marketing campaign.

Partner with Admissions, Marketing, and Communications

Admissions: jennifer.mccamis@wright.edu 

  • Inform admissions of upcoming K–12 or community college opportunities you’ve initiated, accepted, or declined, whether on or off campus. These may include classroom visits, career days, or visits to your department on campus. Enrollment Management may be able to help.
  • Request admissions materials to share at your next events, including academic information pieces, lead cards for prospective students to fill out, and invitations for upcoming events.
  • Volunteer to help with their events. Prospective students and their families really love to hear directly from their future faculty and staff. These brief connections make a huge impression.
  • Email contact information of students interested in attending Wright State, whether they are in high school, considering transferring here, or thinking about finally going back to college.
  • Review wright.edu/visit to see if there are additional events that should be added or existing upcoming events you can help promote through your department’s communications.

Marketing: mark.anderson@wright.edu

  • Visit wright.edu/brand to find downloadable PowerPoint and poster templates. Need a customized PowerPoint or poster template to help spread your Wright State story? Email amanda.earnest-reitmann@wright.edu to request one for free.
  • Contact annette.mccoy@wright.edu to request free in-stock Wright State swag to distribute at high school visits or other recruitment-oriented events.
  • Use the Web Support link, found at the bottom of every Wright State web page, to send corrections to or questions about your own program’s website or other Wright State pages.
  • Add your Wright State events to the university calendar at wright.edu/calendar.
  • Share your unique marketing opportunities and ideas! Marketing also welcomes your feedback on existing campaigns.
  • Request access to Sprout Social for your department to schedule and monitor content on your Wright State social media accounts.

Communications: seth.bauguess@wright.edu

  • Reach out to communications if you have expertise in a trending news topic and would be willing to speak to the media. 
  • Respond quickly if/when you are contacted about a media opportunity; the media representatives are typically on very tight deadlines, often as short as hours or a day or two.
  • Request media training or talking points if you are nervous or would like a more polished and sophisticated presence during interviews.
  • Send story ideas, whether they are just a tip or a full, comprehensive account.

Your Stories, Photos, and Videos Are Powerful

Email news@wright.edu

Toot Your Own Horn 

Have a great story? Unique research project? Win a major award? We can’t tell everyone if we don’t know about it. Shed that modesty and let us know so we can help promote your work and accomplishments.

Elevate Your Colleagues

Sometimes a person is simply too shy or uncertain if their work is newsworthy. That uncertainty can cause them to not get the recognition they deserve. If you have a colleague who is deserving of the spotlight, let us know!

Promote Your Students and Alumni  

People like to read about those who they can relate to. We’re not always seeking the stories about the valedictorian who has climbed 30 mountains, had 10 internships, and can speak 12 languages (though that would certainly be impressive!). We want to hear about those everyday sparks, the moments and projects that bring the average student up to the next level. Students with interesting real-life experiences that pair unexpectedly with unusual or conflicting majors. Alumni who have found a new way of doing something ordinary or extraordinary.

Visually Compelling

Is there a project or activity that can generate interesting photos or videos? These are the best ways to capture an audience’s attention and make them want to read more. 

Admissions Fast Facts

  • 13,000 students
  • 110,000 alumni
  • 13:1 student to faculty ratio

Quick Links

Aug 28, 2019
  1. Emphasize your primary call to action (CTA): Define what the reader should do after reading your message BEFORE writing.
  2. One message per communication: Do not piggyback your messages. Readers will not respond to your CTA if you confuse them.
  3. Always include one or more reader benefits to completing the desired action in the body copy.
  4. Be polite and positive: Use optimistic and communication-building language.
  5. Short and concise; email should be able to be read in its entirety in less than a minute. Try to stick to 50 to 100 words.
  6. Follow the Editorial Style Guide. Some guidelines include:
    1. Do not use WSU. There are too many universities with the abbreviation WSU.
    2. Do not capitalize any word unless it is the full proper noun, including major names, university, college, and committee names.
    3. Always include the area code in the phone number (937-775-####), especially with the new Dayton area code coming soon.
    4. For dates, use the month and a number without -st, -nd, -rd. If adding the year, put a comma before and after the year unless the year ends the sentence. Example: I was hired on December 21, 2018, but didn’t start until January 1, 2019.
    5. Keep a space between the number and the a.m. or p.m. If the a.m. or p.m. ends the sentence, do not add an extra period at the end. If the time given is on the hour, you may omit the “:00”. Example: The seminar started at 9 a.m. and ended at 4:30 p.m.
    6. Visit the Editorial Style Guide webpage and bookmark it for quick references.
  7. Do not confuse by providing multiple contacts—use one email address and one phone number.
  8. Accessibility, usability, searchability, spam:
    1. Do not use the phrase “click here.” This is not accessible for people with visual impairments. Instead, use “Visit the (name) website to …” The website name should be hyperlinked.
    2. Do not use colorful text. Stick with black and white.
    3. Do not use images or attachments in text-based email. If you must include an image or attachment (such as a flyer), be sure the information is repeated as text within the email body so it can be accessible to readers with visual impairments.
    4. Do not use red flag words in your subject line or content, including: free, guarantee, fast, 100%, apply, congratulations, for you, income, limited time, marketing, now, opportunity, passwords, promise, unlimited, urgent, vacation.
  9. Write to your audience, not to your administrator. Think about the wants, needs, and hopes of your audience. Use language they are familiar with; avoid jargon and academic speak.
  10. Triple-check all dates, times, locations, and contact information.

Remember, you can and should have your work edited by at least one other individual. The Office of Marketing is a great resource if you need another set of eyes. There is no charge for this service. Proofreading and Editing Request

Apr 08, 2019

Wright State University was named among the institutions showing the greatest growth in sending students overseas by a State Department program designed to make international study more accessible and inclusive. Wright State was cited in the category of greatest growth in overseas study by students with disabilities. The recognition was based on the number of students sent overseas as part of the Benjamin A. Gilman International Scholarship Program.

Mar 20, 2019

U.S. News & World Report ranked the College of Nursing and Health 176th out of 258 schools responding to the survey. The magazine said the college awarded 61 master’s degrees in 2018. The magazine based its nursing rankings on quality assessment by peers; student selectivity and program size; research activity; and faculty resources, including student/faculty ratio, faculty credentials, and percentage of faculty with important academic achievements in nursing.

Mar 20, 2019

The College of Engineering and Computer Science's electrical engineering program was ranked 122nd out of 192 by U.S. News & World Report, tied with the University of Colorado. The magazine based its engineering school rankings on quality assessments by peers and recruiters, student selectivity, faculty resources, and research activity. It said the College of Engineering and Computer Science granted 19 doctoral degrees in 2018 and received $12.9 million in research funding, or $167,000 per faculty member.

Mar 20, 2019

U.S. News & World Report ranked the College of Engineering and Computer Science 148th among the 205 schools responding to the magazine’s survey. The magazine based its engineering school rankings on quality assessments by peers and recruiters, student selectivity, faculty resources, and research activity. It said the College of Engineering and Computer Science granted 19 doctoral degrees in 2018 and received $12.9 million in research funding, or $167,000 per faculty member.

Mar 05, 2019

Wright State is ranked third in the top 10 campuses for students with physical disabilities by College Magazine because of the multiple services available to students. Wright State built the first on-campus service dog park with a covered patio area, a water station, and paved paths. Construction is also underway for a dog agility park. Nearly all of the buildings on campus are connected by underground tunnels and wheelchair-accessible shuttles run across campus for easy access to campus buildings. Students can find help with a personal care attendant to assist with hands-on needs, as well as a station that includes private restrooms, lifts, and personal assistance.