Marketing

Major/Minor

[ Suggested Curriculum (PDF*) ]

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Marketing is the process of developing products that will sell, and distributing those products (whether goods or services) to customers at the right time, place, quantity, and price. Marketing seeks to achieve the twin goals of customer satisfaction and financial success of the business.

• Partnerships with Dayton-area companies give marketing students the opportunity to work on class projects that expose them to the world of business by working on real business problems of local organizations.
• Marketing majors are encouraged to become involved in the Marketing Club, which sponsors tours, projects, speakers, and other social and career-related events.

Fast Facts:

Average starting salary of professionals with a bachelor's degree in a business-related field: Accounting $36,919; Business Administration/Management $35,991; Economics/Finance $37,502; MIS $43,657; Marketing $33,141. (Source: Salary Survey Summer 2000 The National Association of Colleges and Employers)