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Marketing

In the marketing program, you will learn how to create, communicate and sell, with a foundation in global issues, digital technologies, and data insights. Skills you will learn include the motivations and behaviors of consumers, how to impact those behaviors, and how to satisfy customers sustainably. You can work in a variety of businesses, nonprofits, organizations, and government agencies. Choose from a bachelor’s degree where you can add a business analytics concentration, or add a minor to an existing degree.

Department: 
Marketing

What we offer

Marketing Minor

Success Stories

Alumni Profile

Just a Pair of Shoes

Young students in need benefit from a nonprofit started by Wright State marketing alum Matt Cline
Marketing graduate Matt Cline runs his own shoe company and a nonprofit organization that provides new shoes to schoolchildren in need.
Student Profile

Wright State student wins national honor for community service from United Nations Association

Marketing major Brianna Fedak was honored by the InnerView/United Nations Association for service hours she devoted to quality education.
Faculty Profile

Kunal Swani joins editorial board of Journal of Business Research

Kunal Swani, associate professor of marketing, was appointed an associate editor of business-to-business research track for the Journal of Business Research.