Marketing, Business Analytics Concentration

Parent Entity: 
Business, Raj Soin College of » Marketing
Program Type: 
Degree Type: 
Bachelor of Science in Business

This concentration will provide content knowledge in the field of Business analytics to students enrolled in the Marketing Major.  This is a new discipline in business which encourages organizations to examine their existing stores of data to discern possible trends or patterns which have been hidden heretofore.  Moreover, today's business analytics extends the work historically relegated to the area of data warehousing and data mining by including current--even up to the moment--data in the analysis.