Communication, Mass Communication, BA

Parent Entity: 
Liberal Arts, College of » Communication
Program Type: 
Bachelor
Degree Type: 
Bachelor of Arts

Program Description:

The completion of the mass communication curriculum in the communication department leads to the Bachelor of Arts degree. Communication students gain an understanding of human communication through the acquisition of skills in speaking, critical thinking.

The Bachelor of Arts in communication is suitable for students who wish to enter a communication-related career or for individuals interested in personal development. The department offers majors in mass communication, organizational communication, and communication studies. Study in organizational communication is appropriate for students seeking careers in training and development or other organizational communication specialties. Study in mass communication is appropriate for students interested in journalism, media management and production, and public relations. The communication studies program allows students to select courses from all of the communication majors to meet their specific needs.

The communication major can expect to take both theoretical and practical courses and to study communication from both the traditional point of view and through experience. Consequently, students are advised to take advantage of the communication activities in the department, college, and university. These activities include cable television, WWSU-FM radio station, The Guardian (student newspaper), the Public Relations Club, cooperative education, and involvement in Dayton area professional organizations.

    Mass Communication

    The mass communication major will complete both theoretical and applied courses. The media curriculum requires students to demonstrate competencies related to communication and media, writing, performance, and production, with emphasis on ethics and critical thinking. As media communication continue to evolve, the curriculum will embrace the entrepreneurial spirit and social changes presented by emerging technologies of communication and information.

    Communication Honors Program

    The communication honors program provides outstanding students with opportunities to pursue advanced study. To enter the program, students must complete 40 credit hours in communication and have a minimum GPA of 3.5 in the major and 3.0 overall. Departmental honors will be awarded when the student completes the required number of hours for a major in communication, including at least 12 credit hours in approved communication honors courses. Students must complete a departmental honors project and maintain a 3.0 cumulative GPA and 3.5 GPA in communication courses while they are in the honors program.

    Program Learning Outcomes:

    • Communicate effectively with both written and oral skills.
    • Analyze from a social scientific perspective how humans create, transmit, receive and respond to messages. In particular intrapersonal and interpersonal communication is the emphasis of study for this degree.
    • Demonstrate mathematical literacy.
    • Evaluate arguments and evidence critically.
    • Apply the methods of the social sciences, natural sciences, and the arts and humanities.
    • Demonstrate global and multicultural competencies.
    • Demonstrate understanding of contemporary social and ethical issues.
    • Participate in democratic society as informed and civically engaged citizens.

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